This document contains diagrams illustrating various pricing curves and concepts used in business, including supply-demand curves, price-revenue curves, breakeven curves, and product adoption lifecycle curves. The diagrams show how different pricing strategies like market skimming and market penetration can impact price levels over the lifecycle of a product.

1. Crowdsourced Business
Presentation Design Service
Pricing Curves
Collection of Diagrams
This document is a collection of diagrams illustrating various pricing curves and
pricing concepts, including supply-demand curve, price-revenue curve, breakeven
curve, market skimming, market penetration, and product adoption lifecycle curve
ORIGINAL PROJECT DETAILS October 15, 2012
http://pptlab.com/presentation?pid=3

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support@pptlab.com Each month, we will create well over 50 slides of for our members.
As a member, you will drive what business slides we create by
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presentations will be created by a team of management
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3. Contents
 Supply Demand Curves
 Product Adoption Lifecycle Curves
 Price-Revenue Curve
 Breakeven Curve
 Price Curves – Market Skimming
 Price Curves – Market Penetration
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4. Insert Headline
Supply Demand Curve
D1 D2
Price S
P2
P1
Q1 Q2 Quantity
Insert Bumper.
Source:
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5. Insert Headline
Supply Demand Curve
S1 S2
Price
D
P1
P2
Q1 Q2 Quantity
Insert Bumper.
Source:
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6. Insert Headline
Price-Revenue Curve
Maximum
Sales
$1000 $250M
$900
$800 $200M
$700
$600 Optimal $150M
Price Point
Price $500 Revenue
$400 $100M
$300
Lower
Higher Margins Margins $50M
$200
$100
0% 20% 40% 60% 80% 100%
% of Potential Buyers
Insert Bumper.
Source:
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7. Insert Headline
Price-Revenue Curve (Alternate)
Revenue:
$250M
$1000 $250M
$900
$800 $200M
$700
$600 $150M
Price:
Price $500 $4.5K Revenue
$400 $100M
$300
$200 $50M
$100
0% 20% 40% 60% 80% 100%
% of Potential Buyers
Insert Bumper.
Source:
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8. Insert Headline
Breakeven Curve
Total Sales
Price/
Cost
Total Cost
Breakeven
Point
Variable Costs
Loss Profit Fixed Costs
Quantity
Insert Bumper.
Source:
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9. Insert Headline
Production Adoption Lifecycle (No Chasm)
Sales
Revenue
Early Adopters Early Majority Late Majority Laggards
Time
Insert Bumper.
Source:
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10. Insert Headline
Production Adoption Lifecycle (Crossing the Chasm)
Sales
Chasm:
Revenue
Jump from 20% of
the market to 80%
of buyers
Early Adopters Chasm Early Majority Late Majority Laggards
Time
Insert Bumper.
Source:
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 10

11. Insert Headline
Price Curve – Market Skimming
Price
To maintain or increase,
release enhancements/
Introduce product or service
improvements to the product
at high price point to capture
or service
the non price sensitive Early
Adopters
Price will begin to drop for the
original product of service a
the market becomes more
saturated and competitive
Early Adopters Chasm Early Majority Late Majority Laggards
Time
Insert Bumper.
Source:
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12. Insert Headline
Price Curve – Market Penetration
Price
Price low to penetrate the
market with intent of quickly Price will begin to drop for the
crossing the “chasm” original product of service a
the market becomes more
saturated and competitive
Early Adopters Chasm Early Majority Late Majority Laggards
Time
Insert Bumper.
Source:
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 12

13. Insert Headline
Price Curve – Market Penetration
Price
To cross the chasm by
increasing the price, the
product or service must be
continuously improved upon
Price low to penetrate the
market with intent of quickly
reaching the “chasm”
Early Adopters Chasm Early Majority Late Majority Laggards
Insert Bumper.
Source:
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 13

14. PPT Lab (www.pptlab.com) is the only crowdsourced
presentation design service. Get consulting-quality
presentations at a fraction of the cost!
www.PPTLab.com
support@pptlab.com Each month, we will create well over 50 slides of for our members.
As a member, you will drive what business slides we create by
submitting your own presentation projects to our team. All
presentations will be created by a team of management
consultants and follow the Consulting Presentation Framework.
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 14