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The War on  Attention  Poverty: Measuring Twitter Authority Daniel Tunkelang Google http://www.wvculture.org/history/thisdayinwvhistory/0424.html
Disclaimers ,[object Object]
Google is not, to the best of my knowledge, using TunkRank.
Any opinions expressed are my own, and do not represent Google's official positions.
Executive Summary Authority requires scarcity. http://www.southparkstudios.com/ http://en.wikipedia.org/wiki/Diamond
Overview ,[object Object]
Social Networks 101
Measuring Twitter Authority
TunkRank
Aboutness and Authority http://www.ncgenealogy.org/blogs/ngs2009/2009_04_01_archive.html http://www.clker.com/clipart-2406.html
Information Retrieval: Pre-Web http://archimedes.fas.harvard.edu/presentations/2002-03-09/img13.html
Information Retrieval: Web http://blogoscoped.com/archive/2007-01-11-n25.html
How Authority Matters for IR ,[object Object]
Demoting spam
Ranking everything in between http://whitehouse.org/
Social Networking Sites ,[object Object]
2010:  claims 400M+ users
Global Alexa Top 30 also include:
Social Networks = Information Feeds
Social Information Overload! http://loiclemeur.com/english/2007/06/im-overload.html
What's a Friend?
Bands of Reduced Attention http://bhc3.wordpress.com/2009/02/25/the-serendipity-of-attention/
Asymmetric Follower Model http://www.engineeringdaily.net/brain-game-weighing-24-coins/
Follower Count as Status http://www.southparkstudios.com/
Follower Count as Authority? http://loiclemeur.com/english/2008/12/ twitter-we-need-search-by-authority.html http://twithority.com/
Buy Followers...on eBay!
Exploit Norm of Reciprocity ,[object Object]
80% of users... ...have at least 80% of their friends as followers TwitterRank: finding topic-sensitive influential twitterers. [Weng et al, WSDM 2010]
Do Actions Speak Louder? ,[object Object],[object Object]
Gaming Retweet Count ,[object Object]
Retweet counts are low: less than 2% of tweets   State of the Twittersphere [Zarrella, June 2009]
Twitter “cyborgs” already produce retweet spam   Twitter Cyborgs [Mowbray and Andrade, 2010]
Actions can be (and are) Faked
What Should We Measure? “in an information-rich world, the wealth of information means... a  scarcity  of whatever it is that information consumes... the  attention  of its recipients.” Designing Organizations for an Information-Rich World [Herbert Simon, 1971]

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