Primer on mobile marketing differentiators, stats, best practices, emerging trends and the skinny on QR codes. dtwood.strategy@gmail.com

1. trend report /
mobile marketing
AUGUST 2012
www.tenfouragency.com

2. content
01. What’s so Special About Mobile?
02. Marketing on Mobile
03. Future Facing
04. The Great Debate: QR Codes
05. Mobile Marketing Checklist
TREND REPORT:
MOBILE MARKETING
AUGUST 2012

3. special
what’s so
mobile?
about
3

4. what’s so special about mobile?
it’s
on 4

5. what’s so special about mobile?
it’s
personal
PHOTO / DAVE TAMBURO
5

6. what’s so special about mobile?
it’s
near
PHOTO / JON SWANSON
6

7. what’s so special about mobile?
it’s
aware
PHOTO / WILLIAM HOOK
7

8. what’s so special about mobile?
it’s
money 8

9. what’s so special about mobile?
it’s
social
PHOTO /TONY BLAY
9

10. what’s so special about mobile?
MOBILE IS on
personal
near
aware
money
social
PHOTO / AN_UNTRAINED_EYE

11. 8 FOLD
GROWTH 77
7 countries
+
in past decade
BILLION
WITH 100%
5.96
BILLION
MOBILE
per capita
INDUSTRY 200%
BIG PICTURE IN UAE
1.3
25%
of americans are
BILLION mobile only
EARTH’S MOBILE ALL PCs, TABLETS, for internet access
POPULATION SUBCRIBERS NOTEBOOKS AND
NETBOOKS 11
~ TOMIAHONEN ALMANAC 2012

12. what’s so special about mobile?
/
mobile = phone 12

13. what’s so special about mobile?
2 billion
subscribers
not on handsets
PHOTO / CFUENTES
13
~ TOMIAHONEN ALMANAC 2012

14. what’s so special about mobile?
60 million
iPod Touch devices are
wifi only
PHOTO / PSYKOMANIAQUE
14
~ ARS TECHNICA

15. what’s so special about mobile?
less and less
do we actually talk
on our phones
PHOTO / MECHMED
15

16. what’s so special about mobile?
5.0
teens
BILLION
MORE TEXTS AVERAGE OVER SMS GREW
16%
THAN VOICE
WORLDWIDE 2000
TEXTS
PER MONTH
IN 18th YEAR
4.9
BILLION
16
~CTIA, PEW INTERNET AND AMERICAN LIFE

17. marketing on
mobile
17

18. marketing on mobile
usable

19. marketing on mobile
contextual

20. marketing on mobile
valuable

21. marketing on mobile
future facing
actionable

22. marketing on mobile
future facing
integrated

23. future
facing
23

24. future facing
mobile commerce
CASH FREE 2025

25. future facing
mobile-only properties

26. future facing
the digital me

27. using qr codes
the great
QR
CODE
DEBATE
27

28. using qr codes
late adopters find nifty lackluster destination
seniors are gravitating to visual noise
typing alternative
QR over-saturation at retail
gateway to augmented reality CODE smartphone only
DEBATE
potential for lead gen can be hijacked
recognizable, once educated not self-explanatory
28

29. using qr codes
make sure it has a
punchline
be original
QR
explain context for CODES
uninitiated
ARE A
use sparingly JOKE
(literally)
reward audience with an
unforgettable experience
that is share-worthy
29

30. checklist
mobile marketing
30

31. usable
contextual
valuable
• Experience
• Discount
• Eases task
actionable
• Buy
• Search
• Share
• Save
integrated
PHOTO / MICHAEL FOLEY PHOTOGRAPHY

32. Strategy
Web Design
Social Media daniel t wood
Mobile Marketing ted zahn
App Development sheryl maloney
Social Games reggie wideman
Sweepstakes
Advertising
Video
get the latest mobile facts and figures at tenfour.mobi