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Wap市场占有率报告(全)
1.
WAP网站市场占有率报告(2010年4月) 中国移动数据业务运营支撑中心 二零一零年五月
2.
3.
网关流量分析
4.
市场占有率
5.
移动梦网
6.
主要Free WAP网站
7.
小结
8.
9.
4月份,移动梦网市场占有率为4.02%(流量指标),居第3位,排名上升1位,流量环比减少0.2%;
10.
4月份,流量占比排名前5网站为:手机腾讯网(占比24.67%)、UCWEB(占比6.11%)、移动梦网(占比4.02%)、友度视频(占比3.78%)、3G门户网(占比2.48%);
11.
与3月相比,4月流量占比排名波动较大,其中,移动梦网(上升1位)、3G门户网(上升1位)、百度(上升1位)和PP手机社区(上升2位)排名上升,而友度视频、乐讯和新浪排名均下降1位;
12.
13.
网关流量分析
14.
市场占有率
15.
移动梦网
16.
主要Free WAP网站
17.
小结
18.
19.
20.
UCWEB流量环比增长3.4%,占比达6.11%,较上月增加0.41个百分点;
21.
移动梦网流量环比减少0.2%,占比为4.02%,较上月增加0.13个百分点,排名上升到第3;
22.
友度视频流量环比减少13.2%;流量占比为3.78%,较上月减少0.42个百分点;
23.
24.
江苏,人人网排名从上月第10上升到第6,占比增加1.25个百分点;
25.
上海:移动梦网占比仍第4,占比减少0.16个百分点;
26.
福建:梦网排名没有变化,排第3;
27.
28.
移动梦网:上海市(与上月比无变化);
29.
UCWEB:江苏市(3月份为上海);
30.
乐讯:广东省(与上月比无变化);
31.
32.
综合类网站流量在河南省比重最大(占比68.6%);
33.
34.
搜索类:易查网,宜搜网,百度,悟空等;
35.
视频类:友度视频,土豆MTV网,175影视基地等;
36.
浏览器:UCWEB,Operamini等数据来源:一级经营分析系统
37.
市场占有率-分类网站排名 数据来源:一级经营分析系统
38.
39.
网关流量分析
40.
市场占有率
41.
移动梦网
42.
主要Free WAP网站
43.
小结
44.
45.
46.
飞信:13.12%;
47.
快讯:6.89%;
48.
139邮箱/139社区:6.23%;
49.
50.
移动梦网-门户业务 4月,集团门户业务总流量环比减少5.44% 门户业务中,4月免费内容流量占门户业务的83%,
较3月减少0.5个百分点 数据来源:一级经营分析系统
51.
移动梦网-集团和省公司自有产品 数据来源:一级经营分析系统 4月,飞信流量占集团业务比重为27%,
环比减少2个百分点; 4月 集团产品业务流量环比增长5.14%; 省公司业务流量环比减少1.18%; 省公司流量集中在各省掌上营业厅,4月占省公司流量比重为97.3%,流量减少0.09%。
52.
移动梦网—产品/业务汇总 手机阅读和139内容流量较上月分别增长1.4%和1.6% 梦网免费内容
飞 信 梦网流量主要来源 地方深度运营 手机报wap 江苏掌上精彩 梦网图库 数据来源:一级经营分析系统
53.
54.
网关流量分析
55.
市场占有率
56.
移动梦网
57.
主要Free WAP网站
58.
小结
59.
60.
第二位是手机QQ,占比为15.9%,流量较上月减少10.1%,占比减少1.6个百分点;
61.
首页(info)流量占比为12.6%,与上个月增加0.3个百分点。手机腾讯网的流量主要来自其聊天、社区产品线 数据来源:一级经营分析系统
62.
63.
4月,手机腾讯网5省流量环比减少1.2%。在流量达到5T内容中,QQ游戏流量增幅最大(增长14.7%);其次是腾讯首页(wap,3g)(增长5.9%)。数据来源:一级经营分析系统
64.
65.
其次是体育,占比为13.01%,流量较上月增长1.63%;首页流量占比为12.20%,较上月增长28.25%;新闻流量则较上月增加42.91%,占比为10.11%主题 3G门户的流量主要来自资讯类产品线 和下载/应用类产品
数据来源:一级经营分析系统
66.
67.
4月,3G门户5省流量环比增加2.6%。数据来源:一级经营分析系统
68.
69.
UC_gd流量减少28.1%,占比达到18%;
70.
UC桌面流量增长40.7%,占比为16%;UC_sh和UC_tj的流量较上月分别减少59%和67%友度、乐讯网站的UCWEB链接 数据来源:一级经营分析系统
71.
72.
其次是论坛,占比为4.6%;社区和书城流量分别较上月减少8.8%和1.2%,占比为1.7%和1.2%.乐讯的流量主要来自交友产品线 (图片、论坛、圈子、空间等) 交
友 数据来源:一级经营分析系统
73.
74.
5省网关流量总占比排名第4位.数据来源:一级经营分析系统
75.
FreeWap—汇总
76.
77.
网关流量分析
78.
市场占有率
79.
移动梦网
80.
主要Free WAP网站
81.
小结
82.
83.
友度视频降幅最大(13.2%),占比排名下降一位
84.
PP手机社区本月排名上升2位,流量增长6.7%数据来源:一级经营分析系统
85.
4月TOP6网站各类产品流量规模 流量规模 79Tbs
腾讯内容结构比较合理,流量主要集中在社区类产品,且流量规模高 75Tbs 友度视频直播流量占95% QQ空间 40Tbs 友度直播 UCWEB流量主要来自UC_gd和桌面浏览 手机QQ 腾讯资讯/首页 20Tbs 乐讯流量主要来自交友图片 QQ图书 10Tbs UC_gd UC桌面浏览 乐讯图片 3G门户流量集中在下载/应用和资讯类产品,流量规模较小 QQ爱宠国 5Tbs QQ游戏 梦网飞信 QQ家园 UC_sh 图库 3G主题 梦网快讯 梦网内容配图 梦网139邮箱/社区 UC_tj 手机阅读 梦网免费资讯 3G体育 QQ花园 3G新闻 3G图书 梦网内容趋于合理,整体流量规模不高 UC下载 梦网手机视频 3G图库 2Tbs QQ直播 QQ美味小镇 3G直播 手机报WAP版 QQ邮箱 QQ论坛 乐讯论坛 梦网收费频道 QQ音乐 1Tbs 3G娱乐 Media Market 腾讯财经 QQ同城 产品属性 3G游戏 3G音乐 浏览/资讯类 下载/应用类 互动/社区类 广告 3G铃声 0.5Tbs 移动梦网产品 手机腾讯网 3G门户网 乐讯 UCWEB 友度视频
86.
87.
网关流量分析
88.
市场占有率
89.
移动梦网
90.
主要Free WAP网站
91.
小结
92.
93.
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