1. Presentation for Co-Creation Camp
Via Panizza 7, 20144 Milano, Italia
tel. 02.4678701 www.duepuntozeroresearch.it Torino, 9 Novembre 2012

2. We love digital
opportunities
We know how
to do things in
research
We deliver
insightful
meanings
https://www.youtube.com/watch?v=q-3A-pf0gZc
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3. http://www.insites-consulting.com
● Vast experience in online research, community and co-creation research
● Dedicated R&D, strongly linked with academics
● During the last 3 years, it contributed to ESOMAR conferences +15 times
● Offices Ghent I Rotterdam I London I New York
Local partners, global thinking, effective projects!
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4. Business is moving from tapping unmet needs to inducing needs
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5. The available data are huge, but without right tools and frames it risks to hide the
real meanings
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6. Consumers are consciouses and often critics about marketing processes
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7. Market research industry needs to re-think to itself
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8. Strictly confidential - All rights reserved

9. Source: Italia2.0, Duepuntozero Research – September 2012
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10. Source: Italia2.0, Duepuntozero Research – September 2012
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11. Source: Italia2.0, Duepuntozero Research – September 2012
http://www.slideshare.net/duepuntozeroresearch/social-media-
week-2012-lo-scenariocomportamenti-e-attese-verso-i-brand-20
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12. Bringing consumers into the boardroom (not just observing them!)
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13. http://mystarbucksidea.force.com/
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14. Co-­‐crea6on
research
What
people
don’t
know
to
feel
impulses
latent
drivers
meanings
paths
What
people
know
but
are
not
able
to
tell
pre-­‐ra-onal
engagement
feelings
emo-onal
mo-va-ons
ra-onal
mo-va-ons
What
people
know
and
want
to
tell
behaviors
opinions
listening
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15. technology
delivery and
participants
follow-ups
co-
creation
analysis moderation
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16. , that is , that is to use specific
engagement with the community based quantitative and qualitative (“maieutic”)
on the ideas generation and free techniques for exploration, co-creation,
contributions validation, etc
, that is
communicating with the members and deliver
messages within the community and in
dedicated SN spaces
http://www.nelmulinochevorrei.it/
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17. http://www.carrefourlab.it
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18. http://www.bancalab.it
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19. http://www.realtimetv.it/ma-cosa-ne-pensi/ https://www.youtube.com/watch?v=ujECz5-ckZE&feature=plcp
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20. Creative
Bosses are
agencies are
happy
happy
Project leaders
are happy
We’re happy
Consumers are
happy
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21. Strictly confidential - All rights reserved 21

22. Strictly confidential - All rights reserved 22

23. https://www.youtube.com/watch?v=0lsTW87-a50&feature=related
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24. Thank you!
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