1. Pomegranate open
businesses to the
potential of online
marketing. Print Mobile YO
U R AU D I E
N
CE
Email Advertising
Marketing
Social
SEO Media
Website
YOU Video
Online
Events
2. Hello
We are Pomegranate, creators of engaging brand
experiences for the online world. Our focus is simple,
to help our clients get the most from their online
marketing.
Whether you are looking for new effective ways
to engage your audience, innovations that will
enhance your sales results, a targeted marketing
strategy or a complete campaign from concept to
implementation, Pomegranate can draw on over
twelve years of experience to put you at the
forefront of your industry.
We specialise in:
• Research & analysis
• Strategy & planning
• Website design & development
• Online marketing
• Monitoring & evaluation
3. Injecting your project
with Brand Confidence
At Pomegranate we use our unique Brand
Confidence model to establish a focused project
structure providing our clients with the clarity of
service and quality of creativity we are renowned for.
As the name suggests, Brand Confidence is about
ensuring our clients have ultimate confidence in
the way their brand message and proposition is
communicated. Whether you are looking to launch
a new product or service, establish market
dominance or break into new territory, our Brand
Confidence process will ensure consistency
throughout your online marketing communications.
Confidence is the key to successful brand
communication!
4. Who we work with...
We have been delighted to work with an
exciting array of brands from all backgrounds
over the years. From inspiring Start-ups to
Large Enterprises, Pomegranate has worked
with them all, and brought a fresh perspective
to their projects.
The following client stories, give you a insight
into how Pomegranate are commissioned to
deliver high impact projects for a diverse range
of challenges.
6. The Monier Group, Redland:
Online brand strategy
THE CHALLENGE The site focuses on providing consumers with jargon free help
Redland is a brand of the worldwide Monier Group. With and advice on their individual roofing projects highlighting
operations in 42 countries and over 150 production sites, Redlands vast roofing knowledge whilst promoting the most
Monier is the leading worldwide supplier of roofing materials relevant products for their project.
and solar panel systems (PVU). Once the consumer has a clear understanding of their projects
Pomegranate won the pitch to develop Redland’s consumer requirements they are able to access the ‘Find A Roofer’
focused strategy and provide the complete creative production feature. This is the primary function of the website helping to link
of the dedicated online communications, with the aim to homeowners who need to re-roof their property or to extend
enhance attraction and product awareness from the top 20% their existing roof, with specialist local roofing contractors who
of UK property owners. are able to carry out the work
THE SOLUTION THE OUTCOME
During the early stages of the project we worked closely with The new consumer focused proposition and website design
Ridgemount PR and Redland’s sales and marketing teams to has been universally accepted by Redland and Monier.
identify the core brand proposition to be expressed through the
new consumer approach. The strategy was founded on the use
of a multi-purpose website that enhances the user appeal to
engage and interact with the information.
8. Nebulas Solutions Group:
Integrated campaign
THE CHALLENGE THE SOLUTION
Nebulas Solutions Group is a leading IT Security, Acceleration Pomegranate’s close working relationship with the sales
and Virtualisation specialist based in London. It has three and marketing teams at Nebulas has seen the design and
complementary solutions divisions focused on addressing the production of a series of targeted cross channel campaigns
largest challenges facing organisations today; those of security, comprising on and offline media. This collaborative approach
performance and efficiency. has successfully enabled both teams to get the most from their
marketing strategy.
Pomegranate were approached by Nebulas to develop
their demand generation strategy and targeted marketing Campaigns run by Pomegranate include the promotion of the
campaigns, to increase sales and enhance the awareness of Nebulas Firewall Security and Optimization Service, product
their solutions and services. launches including Abra - The Office In Your Pocket, customer
and partner events and the creation of a new brand identity and
proposition for Nebulas experimental arm - Nebulas Labs.
THE OUTCOME
Nebulas have been extremely impressed with the success of
the campaigns run by Pomegranate and have seen increased
sales and response rates across all marketing channels.
Pomegranate continue to work with Nebulas as a strategic
partner providing consultation and creative expertise to help
Nebulas in what promises to be an exciting 2011.
10. Marcus Wareing:
Website design & development
THE CHALLENGE THE SOLUTION
As one of the brightest stars of the British food world, Marcus During the early stages of the project we worked closely
Wareing’s modern take on classic French cuisine has won him with the team at Marcus Wareing to identify the core brand
international acclaim. After nine years as Chef-Patron of proposition to be expressed across the new flagship website
Pétrus, he now runs his own restaurant, Marcus Wareing at and supporting marketing tools. It was important for the Marcus
The Berkeley and has two Michelin stars. Wareing team that the personality of the brand shone through
all communications and that we made fine dining an accessible
Pomegranate were approached because there was a need
and welcoming experience from beginning to end by sharing
to create a web presence that established the Marcus
with the audience the passion for food and attention to detail
Wareing brand as it’s own entity giving it autonomy from The
that’s required.
Berkeley Hotel and providing the Marcus Wareing team with a
communications platform to drive marketing activity.
THE OUTCOME
The website has introduced new methods of data capture
and encourages the public to submit their own reviews of
their restaurant experience.
Since the launch of the website Marcus Wareing have seen a
significant increase in website traffic, generating more organic
search results and have been able to build an impressive
database of active subscribers.
12. Argent:
Website design & development Leaders in Financial Guidance.
THE CHALLENGE Marketing and brand guidelines were produced to enable
Argent is a leading London-based Independent Financial Argent to keep consistency across multiple brand touch
Advisers who has been practicing its brand of personal points. We also introduced enhanced customer relationship
finance for 30 years. Pomegranate were hired to help Argent tools to stimulate frequent engagement and assist with client
communicate their shift from Advisory services to a ‘Fully retention.
Managed’ service model creating a perceptual change in
the Argent brand in order to attract an audience with higher THE OUTCOME
investment potential. The development of the Argent brand communications has
assisted in promoting credibility and developing early stage
THE SOLUTION prospect discussion. This strategy is also improving the level
It was clear from the discussions with Argent personnel and of service awareness and increasing recognition of additional
client base that the key to the Argent proposition, is the services. By constructing detailed client profiles Argent have
strategic approach taken to each clients investment plan and been able to conduct regular targeted marketing, seeing a
the expertise and level of attention paid to their portfolios dramatic improvement in responsiveness to the content.
asset allocation. As a result of the research, Pomegranate We will continue to monitor the success of Argent’s marketing
establish Argent as the ‘Leaders in Financial Guidance’ efforts and look forward to ensuring they remain the leaders in
designing and building an online presence which provides all their industry.
the tools to satisfy the needs of the modern investor, whilst
simultaneously reducing administration time for Argent.
14. Accellion UK:
Online event promotion
THE CHALLENGE
US based Accellion is the global pioneer and leading provider Aligning this insight with the values of pioneering technology
of appliance-based file transfer solutions for virtualized and our strategy was comprised to develop a high degree of
cloud environments. personalised events. Through the use of live demo webinars
and physical events, driven by targeted email marketing
Many of the world’s leading corporations and government and social media engagement, we delivered above average
agencies rely on Accellion’s managed file transfer to secure attendance.
their intellectual property and ensure compliance.
In conjunction with the emarketing and incentive campaigns,
Pomegranate were approached by Accellion to design and we developed a specific microsite to capture data and enable
implement an online marketing strategy to increase brand us to refine the analysis of the campaign and generate lead
awareness and drive sales in a UK market that had so far scoring from potential leads. In conjunction, an extensive
been slow to realise the benefits of the solution. Google Adwords and social media campaign ran to ensure
maximum audience awareness.
THE SOLUTION Using our Pomemailer email broadcasting system we have
Pomegranate worked with Accellion to create an integrated
been able to offer Accellion a clear picture on the success of
online marketing strategy, to increase brand awareness and
their new marketing approaches and a provide them with a
to promote the unique Accellion secure file transfer system.
greater understanding of the UK market. The results from the
Accellion confirmed that the sales technique that performed campaign have been extremely positive and Pomegranate are
best for them was by getting the system in front of people. working on an ongoing marketing strategy for Accellion in the UK.
16. Jacks of London
Franchise
THE CHALLENGE Within the project we developed the complete ‘Jacks Life’
After assisting Jacks in developing the complete brand guidance and support system. This pack detailed all the
image and engagement marketing for the operation, the next crucial components for franchise success. The elements
task was to construct the framework for the business to be included concise specifications for the unique branded
franchised. With an extensive and very credible history, Jacks interior and shop fit out system, through to the digital and
was already proving to be attractive to prospective individuals. print marketing system that provided franchisees with optimal
The owners decided that franchising was a logical progression promotional capabilities.
to enable the brand to capture national exposure. To launch the B2B operation Jacks embarked on an intensive
We were tasked to distill the business model and Jacks phase of PR, events and industry networking. This was
Brand into a solution that could be easily transitioned and supported through our distinctly Jacks approach to exhibition
implemented across various location and formats. design and post event, sales support materials.
THE SOLUTION THE OUTCOME
We initiated the project working with the Jacks team, Jacks has received a constant enquiry stream since the
aligning the franchise business model with the assets and franchised launched. At its peak head office have taken over 35
requirements for a comprehensive operating infrastructure. qualified enquiries in a month, with requests coming in from as
Jacks were very sensitive about the fact that each franchise far as Dubai the US and Australia.
should feel individual, to not dilute the independent nature of Jacks has currently focused on developing the UK and stores
the brand. This meant that unlike many franchises it was not a have been opened in locations from London, to Birmingham
case of ‘one size fits all’. and even into Belfast.
17. CALLING ALL
BUSINESS BRAINS
Franchise with style – no hairdressing or industry experience required. Just passion and ambition.
www.franchisewithjacks.co.uk
Exciting, fun, profitable and proven,
Jacks of London is a franchise with
a difference. And you don’t even
need to be a barber.
Become part of a Why should you open a Who are we
growing industry Jacks of London franchise? looking for?
As 64% of men declare that their hair Successful and proven business concept Hairdressing and industry
is the most important aspect of how experience is not necessary to
Unique positioning in the market place
they look, ahead of how they dress and run a Jacks of London franchise,
growth in the men’s grooming sector Growing industry so you don’t need to be a barber
is second only to the sun care market*, to become part of this successful
Strong established brand with
both research and the success of our business network. We are simply
growing network
existing stores proves that our offering looking for business minded
is in high demand. Backing of a professional and individuals who have some
experienced team experience in managing and
Jacks of London can offer a unique motivating a team. You need to be
40 years of industry experience
business opportunity that will allow driven, passionate, self-motivated
you to become part of the booming Fully comprehensive training and and excited by the prospect of
male grooming industry, an industry support programme working in a hands on, people
that is worth £1.1bn and is set to grow orientated environment.
Prime location stores and growing
at a double figure rate**. As the first
true franchise of its kind in the UK the Less risk to open as a franchise – What is required of me?
The ultimate
Jacks of London brand is growing from 50% of new independent businesses
strength to strength and is now the fail within the first year You can own your own Jacks of
benchmark for quality but affordable London franchise for as little as
male grooming on the high street.
franchise
£36,000, dependent on size and
location, with the remaining
* Euromonitor Int. L’Oreal Professional Health and Beauty Survey.
investment being obtained
** Mintel from high street banks with
opportunity
the help of the Jacks of
London team.
Find out more about
the opportunity at:
www.franchisewithjacks.co.uk
jol_franchise brochure.indd 4-5 6/3/09 15:36:15
18. Discover
what we could
do for you
For further information, please contact: ROI Exposure YO
U R AU D I E
N
CE
Duncan Thomas
Pomegranate
Engaging Results
5 Charterhouse Buildings,
Goswell Road, Increased
Customer
London, SALES
EC1M 7AN Success Awareness
YOU
T: 020 7336 7322 Website
duncan@pomegranate.co.uk Traffic