SlideShare una empresa de Scribd logo
1 de 18
Descargar para leer sin conexión
Pomegranate open
businesses to the
potential of online
marketing.             Print     Mobile         YO
                                                   U   R AU D I E
                                                                    N




                                                                    CE
                   Email        Advertising
                  Marketing
                                          Social
                  SEO                     Media
                         Website
                 YOU                          Video
                               Online
                               Events
Hello
We are Pomegranate, creators of engaging brand
experiences for the online world. Our focus is simple,
to help our clients get the most from their online
marketing.

Whether you are looking for new effective ways
to engage your audience, innovations that will
enhance your sales results, a targeted marketing
strategy or a complete campaign from concept to
implementation, Pomegranate can draw on over
twelve years of experience to put you at the
forefront of your industry.


We specialise in:

• Research & analysis
• Strategy & planning
• Website design & development
• Online marketing
• Monitoring & evaluation
Injecting your project
with Brand Confidence
At Pomegranate we use our unique Brand
Confidence model to establish a focused project
structure providing our clients with the clarity of
service and quality of creativity we are renowned for.

As the name suggests, Brand Confidence is about
ensuring our clients have ultimate confidence in
the way their brand message and proposition is
communicated. Whether you are looking to launch
a new product or service, establish market
dominance or break into new territory, our Brand
Confidence process will ensure consistency
throughout your online marketing communications.

Confidence is the key to successful brand
communication!
Who we work with...
We have been delighted to work with an
exciting array of brands from all backgrounds
over the years. From inspiring Start-ups to
Large Enterprises, Pomegranate has worked
with them all, and brought a fresh perspective
to their projects.

The following client stories, give you a insight
into how Pomegranate are commissioned to
deliver high impact projects for a diverse range
of challenges.
Pomegranate
in action, a few
example case
studies...
The Monier Group, Redland:
Online brand strategy



THE CHALLENGE                                                     The site focuses on providing consumers with jargon free help
Redland is a brand of the worldwide Monier Group. With            and advice on their individual roofing projects highlighting
operations in 42 countries and over 150 production sites,         Redlands vast roofing knowledge whilst promoting the most
Monier is the leading worldwide supplier of roofing materials     relevant products for their project.
and solar panel systems (PVU).                                    Once the consumer has a clear understanding of their projects
Pomegranate won the pitch to develop Redland’s consumer           requirements they are able to access the ‘Find A Roofer’
focused strategy and provide the complete creative production     feature. This is the primary function of the website helping to link
of the dedicated online communications, with the aim to           homeowners who need to re-roof their property or to extend
enhance attraction and product awareness from the top 20%         their existing roof, with specialist local roofing contractors who
of UK property owners.                                            are able to carry out the work


THE SOLUTION                                                      THE OUTCOME
During the early stages of the project we worked closely with     The new consumer focused proposition and website design
Ridgemount PR and Redland’s sales and marketing teams to          has been universally accepted by Redland and Monier.
identify the core brand proposition to be expressed through the
new consumer approach. The strategy was founded on the use
of a multi-purpose website that enhances the user appeal to
engage and interact with the information.
Pomegranate portfolio 2011_r02
Nebulas Solutions Group:
Integrated campaign



THE CHALLENGE                                                       THE SOLUTION
Nebulas Solutions Group is a leading IT Security, Acceleration      Pomegranate’s close working relationship with the sales
and Virtualisation specialist based in London. It has three         and marketing teams at Nebulas has seen the design and
complementary solutions divisions focused on addressing the         production of a series of targeted cross channel campaigns
largest challenges facing organisations today; those of security,   comprising on and offline media. This collaborative approach
performance and efficiency.                                         has successfully enabled both teams to get the most from their
                                                                    marketing strategy.
Pomegranate were approached by Nebulas to develop
their demand generation strategy and targeted marketing             Campaigns run by Pomegranate include the promotion of the
campaigns, to increase sales and enhance the awareness of           Nebulas Firewall Security and Optimization Service, product
their solutions and services.                                       launches including Abra - The Office In Your Pocket, customer
                                                                    and partner events and the creation of a new brand identity and
                                                                    proposition for Nebulas experimental arm - Nebulas Labs.

                                                                    THE OUTCOME
                                                                    Nebulas have been extremely impressed with the success of
                                                                    the campaigns run by Pomegranate and have seen increased
                                                                    sales and response rates across all marketing channels.
                                                                    Pomegranate continue to work with Nebulas as a strategic
                                                                    partner providing consultation and creative expertise to help
                                                                    Nebulas in what promises to be an exciting 2011.
Pomegranate portfolio 2011_r02
Marcus Wareing:
Website design & development



THE CHALLENGE                                                     THE SOLUTION
As one of the brightest stars of the British food world, Marcus   During the early stages of the project we worked closely
Wareing’s modern take on classic French cuisine has won him       with the team at Marcus Wareing to identify the core brand
international acclaim. After nine years as Chef-Patron of         proposition to be expressed across the new flagship website
Pétrus, he now runs his own restaurant, Marcus Wareing at         and supporting marketing tools. It was important for the Marcus
The Berkeley and has two Michelin stars.                          Wareing team that the personality of the brand shone through
                                                                  all communications and that we made fine dining an accessible
Pomegranate were approached because there was a need
                                                                  and welcoming experience from beginning to end by sharing
to create a web presence that established the Marcus
                                                                  with the audience the passion for food and attention to detail
Wareing brand as it’s own entity giving it autonomy from The
                                                                  that’s required.
Berkeley Hotel and providing the Marcus Wareing team with a
communications platform to drive marketing activity.
                                                                  THE OUTCOME
                                                                  The website has introduced new methods of data capture
                                                                  and encourages the public to submit their own reviews of
                                                                  their restaurant experience.
                                                                  Since the launch of the website Marcus Wareing have seen a
                                                                  significant increase in website traffic, generating more organic
                                                                  search results and have been able to build an impressive
                                                                  database of active subscribers.
Pomegranate portfolio 2011_r02
Argent:
Website design & development                                                                                Leaders in Financial Guidance.




THE CHALLENGE                                                   Marketing and brand guidelines were produced to enable
Argent is a leading London-based Independent Financial          Argent to keep consistency across multiple brand touch
Advisers who has been practicing its brand of personal          points. We also introduced enhanced customer relationship
finance for 30 years. Pomegranate were hired to help Argent     tools to stimulate frequent engagement and assist with client
communicate their shift from Advisory services to a ‘Fully      retention.
Managed’ service model creating a perceptual change in
the Argent brand in order to attract an audience with higher    THE OUTCOME
investment potential.                                           The development of the Argent brand communications has
                                                                assisted in promoting credibility and developing early stage
THE SOLUTION                                                    prospect discussion. This strategy is also improving the level
It was clear from the discussions with Argent personnel and     of service awareness and increasing recognition of additional
client base that the key to the Argent proposition, is the      services. By constructing detailed client profiles Argent have
strategic approach taken to each clients investment plan and    been able to conduct regular targeted marketing, seeing a
the expertise and level of attention paid to their portfolios   dramatic improvement in responsiveness to the content.
asset allocation. As a result of the research, Pomegranate      We will continue to monitor the success of Argent’s marketing
establish Argent as the ‘Leaders in Financial Guidance’         efforts and look forward to ensuring they remain the leaders in
designing and building an online presence which provides all    their industry.
the tools to satisfy the needs of the modern investor, whilst
simultaneously reducing administration time for Argent.
Pomegranate portfolio 2011_r02
Accellion UK:
Online event promotion



THE CHALLENGE
US based Accellion is the global pioneer and leading provider    Aligning this insight with the values of pioneering technology
of appliance-based file transfer solutions for virtualized and   our strategy was comprised to develop a high degree of
cloud environments.                                              personalised events. Through the use of live demo webinars
                                                                 and physical events, driven by targeted email marketing
Many of the world’s leading corporations and government          and social media engagement, we delivered above average
agencies rely on Accellion’s managed file transfer to secure     attendance.
their intellectual property and ensure compliance.
                                                                 In conjunction with the emarketing and incentive campaigns,
Pomegranate were approached by Accellion to design and           we developed a specific microsite to capture data and enable
implement an online marketing strategy to increase brand         us to refine the analysis of the campaign and generate lead
awareness and drive sales in a UK market that had so far         scoring from potential leads. In conjunction, an extensive
been slow to realise the benefits of the solution.               Google Adwords and social media campaign ran to ensure
                                                                 maximum audience awareness.
THE SOLUTION                                                     Using our Pomemailer email broadcasting system we have
Pomegranate worked with Accellion to create an integrated
                                                                 been able to offer Accellion a clear picture on the success of
online marketing strategy, to increase brand awareness and
                                                                 their new marketing approaches and a provide them with a
to promote the unique Accellion secure file transfer system.
                                                                 greater understanding of the UK market. The results from the
Accellion confirmed that the sales technique that performed      campaign have been extremely positive and Pomegranate are
best for them was by getting the system in front of people.      working on an ongoing marketing strategy for Accellion in the UK.
Pomegranate portfolio 2011_r02
Jacks of London
Franchise



THE CHALLENGE                                                      Within the project we developed the complete ‘Jacks Life’
After assisting Jacks in developing the complete brand             guidance and support system. This pack detailed all the
image and engagement marketing for the operation, the next         crucial components for franchise success. The elements
task was to construct the framework for the business to be         included concise specifications for the unique branded
franchised. With an extensive and very credible history, Jacks     interior and shop fit out system, through to the digital and
was already proving to be attractive to prospective individuals.   print marketing system that provided franchisees with optimal
The owners decided that franchising was a logical progression      promotional capabilities.
to enable the brand to capture national exposure.                  To launch the B2B operation Jacks embarked on an intensive
We were tasked to distill the business model and Jacks             phase of PR, events and industry networking. This was
Brand into a solution that could be easily transitioned and        supported through our distinctly Jacks approach to exhibition
implemented across various location and formats.                   design and post event, sales support materials.


THE SOLUTION                                                       THE OUTCOME
We initiated the project working with the Jacks team,              Jacks has received a constant enquiry stream since the
aligning the franchise business model with the assets and          franchised launched. At its peak head office have taken over 35
requirements for a comprehensive operating infrastructure.         qualified enquiries in a month, with requests coming in from as
Jacks were very sensitive about the fact that each franchise       far as Dubai the US and Australia.
should feel individual, to not dilute the independent nature of    Jacks has currently focused on developing the UK and stores
the brand. This meant that unlike many franchises it was not a     have been opened in locations from London, to Birmingham
case of ‘one size fits all’.                                       and even into Belfast.
CALLING ALL
                                                                                                   BUSINESS BRAINS
                                  Franchise with style – no hairdressing or industry experience required. Just passion and ambition.
                                  www.franchisewithjacks.co.uk




                                                                 Exciting, fun, profitable and proven,
                                                                 Jacks of London is a franchise with
                                                                 a difference. And you don’t even
                                                                 need to be a barber.




                                                                 Become part of a                                                    Why should you open a                    Who are we
                                                                 growing industry                                                    Jacks of London franchise?               looking for?
                                                                 As 64% of men declare that their hair                               Successful and proven business concept   Hairdressing and industry
                                                                 is the most important aspect of how                                                                          experience is not necessary to
                                                                                                                                     Unique positioning in the market place
                                                                 they look, ahead of how they dress and                                                                       run a Jacks of London franchise,
                                                                 growth in the men’s grooming sector                                 Growing industry                         so you don’t need to be a barber
                                                                 is second only to the sun care market*,                                                                      to become part of this successful
                                                                                                                                     Strong established brand with
                                                                 both research and the success of our                                                                         business network. We are simply
                                                                                                                                     growing network
                                                                 existing stores proves that our offering                                                                     looking for business minded
                                                                 is in high demand.                                                  Backing of a professional and            individuals who have some
                                                                                                                                     experienced team                         experience in managing and
                                                                 Jacks of London can offer a unique                                                                           motivating a team. You need to be
                                                                                                                                     40 years of industry experience
                                                                 business opportunity that will allow                                                                         driven, passionate, self-motivated
                                                                 you to become part of the booming                                   Fully comprehensive training and         and excited by the prospect of
                                                                 male grooming industry, an industry                                 support programme                        working in a hands on, people
                                                                 that is worth £1.1bn and is set to grow                                                                      orientated environment.
                                                                                                                                     Prime location stores and growing
                                                                 at a double figure rate**. As the first
                                                                 true franchise of its kind in the UK the                            Less risk to open as a franchise –       What is required of me?


   The ultimate
                                                                 Jacks of London brand is growing from                               50% of new independent businesses
                                                                 strength to strength and is now the                                 fail within the first year                You can own your own Jacks of
                                                                 benchmark for quality but affordable                                                                         London franchise for as little as
                                                                 male grooming on the high street.


   franchise
                                                                                                                                                                              £36,000, dependent on size and
                                                                                                                                                                              location, with the remaining
                                                                 * Euromonitor Int. L’Oreal Professional Health and Beauty Survey.
                                                                                                                                                                              investment being obtained
                                                                 ** Mintel                                                                                                    from high street banks with



   opportunity
                                                                                                                                                                              the help of the Jacks of
                                                                                                                                                                              London team.




                                                                                                                                                                              Find out more about
                                                                                                                                                                              the opportunity at:
                                                                                                                                                                              www.franchisewithjacks.co.uk




jol_franchise brochure.indd 4-5                                                                                                                                                                              6/3/09 15:36:15
Discover
what we could
do for you
For further information, please contact:         ROI      Exposure      YO
                                                                           U   R AU D I E
                                                                                            N




                                                                                            CE
Duncan Thomas
Pomegranate
                                           Engaging      Results
5 Charterhouse Buildings,
Goswell Road,                                                        Increased
                                                                     Customer
London,                                     SALES

EC1M 7AN                                            Success          Awareness

                                           YOU
T: 020 7336 7322                                       Website
duncan@pomegranate.co.uk                               Traffic

Más contenido relacionado

La actualidad más candente

Recent Showreel
Recent ShowreelRecent Showreel
Recent Showreelnbrown7120
 
P&O – Round World Cruises
P&O – Round World Cruises P&O – Round World Cruises
P&O – Round World Cruises Newsworks
 
Andrew Topliffe Portfolio August 2010
Andrew Topliffe Portfolio August 2010Andrew Topliffe Portfolio August 2010
Andrew Topliffe Portfolio August 2010Andy Topliffe
 
Stella Credential - Update on May 2015
Stella Credential - Update on May 2015Stella Credential - Update on May 2015
Stella Credential - Update on May 2015Ha Mai
 
Mpc brand activation
Mpc brand activationMpc brand activation
Mpc brand activationAndrei Barbu
 
Case study google_mobile_ads_vegasdotcom
Case study google_mobile_ads_vegasdotcomCase study google_mobile_ads_vegasdotcom
Case study google_mobile_ads_vegasdotcomJuan Pittau
 
CameronRoberts_2016Portfolio_Pages
CameronRoberts_2016Portfolio_PagesCameronRoberts_2016Portfolio_Pages
CameronRoberts_2016Portfolio_PagesCameron Roberts
 
Revolution Marketing
Revolution MarketingRevolution Marketing
Revolution MarketingLisaKing
 
6/26/2012 Cars.com IMC Strategic Plan
6/26/2012 Cars.com IMC Strategic Plan6/26/2012 Cars.com IMC Strategic Plan
6/26/2012 Cars.com IMC Strategic PlanWalid Abraz
 
Climax Media Portfolio
Climax Media PortfolioClimax Media Portfolio
Climax Media Portfoliolulepaleah
 
Marketing campaign pitch
Marketing campaign pitchMarketing campaign pitch
Marketing campaign pitchEd Thompson
 
Pitchen Credentials 2011
Pitchen Credentials 2011Pitchen Credentials 2011
Pitchen Credentials 2011Kelluxo
 
Thomson Case Study
Thomson   Case StudyThomson   Case Study
Thomson Case StudyMikekholt
 

La actualidad más candente (18)

Convergent Media Group
Convergent Media GroupConvergent Media Group
Convergent Media Group
 
Recent Showreel
Recent ShowreelRecent Showreel
Recent Showreel
 
P&O – Round World Cruises
P&O – Round World Cruises P&O – Round World Cruises
P&O – Round World Cruises
 
Andrew Topliffe Portfolio August 2010
Andrew Topliffe Portfolio August 2010Andrew Topliffe Portfolio August 2010
Andrew Topliffe Portfolio August 2010
 
Stella Credential - Update on May 2015
Stella Credential - Update on May 2015Stella Credential - Update on May 2015
Stella Credential - Update on May 2015
 
Mpc brand activation
Mpc brand activationMpc brand activation
Mpc brand activation
 
BCAMA - Phantom Screens Article
BCAMA - Phantom Screens ArticleBCAMA - Phantom Screens Article
BCAMA - Phantom Screens Article
 
Hello plenus
Hello plenusHello plenus
Hello plenus
 
Case study google_mobile_ads_vegasdotcom
Case study google_mobile_ads_vegasdotcomCase study google_mobile_ads_vegasdotcom
Case study google_mobile_ads_vegasdotcom
 
CameronRoberts_2016Portfolio_Pages
CameronRoberts_2016Portfolio_PagesCameronRoberts_2016Portfolio_Pages
CameronRoberts_2016Portfolio_Pages
 
Revolution Marketing
Revolution MarketingRevolution Marketing
Revolution Marketing
 
6/26/2012 Cars.com IMC Strategic Plan
6/26/2012 Cars.com IMC Strategic Plan6/26/2012 Cars.com IMC Strategic Plan
6/26/2012 Cars.com IMC Strategic Plan
 
Convergent Media Group
Convergent Media GroupConvergent Media Group
Convergent Media Group
 
Climax Media Portfolio
Climax Media PortfolioClimax Media Portfolio
Climax Media Portfolio
 
Marketing campaign pitch
Marketing campaign pitchMarketing campaign pitch
Marketing campaign pitch
 
CL Digital Credential
CL Digital CredentialCL Digital Credential
CL Digital Credential
 
Pitchen Credentials 2011
Pitchen Credentials 2011Pitchen Credentials 2011
Pitchen Credentials 2011
 
Thomson Case Study
Thomson   Case StudyThomson   Case Study
Thomson Case Study
 

Destacado

Evitare il furto della bici - gli accorgimenti di sette anni di contrasto al ...
Evitare il furto della bici - gli accorgimenti di sette anni di contrasto al ...Evitare il furto della bici - gli accorgimenti di sette anni di contrasto al ...
Evitare il furto della bici - gli accorgimenti di sette anni di contrasto al ...Registro Italiano Bici
 
Come evitare il furto della bicicletta targandola e usando un antifurto certi...
Come evitare il furto della bicicletta targandola e usando un antifurto certi...Come evitare il furto della bicicletta targandola e usando un antifurto certi...
Come evitare il furto della bicicletta targandola e usando un antifurto certi...Registro Italiano Bici
 
Perché non esistono registri delle biciclette governativi
Perché non esistono registri delle biciclette governativiPerché non esistono registri delle biciclette governativi
Perché non esistono registri delle biciclette governativiRegistro Italiano Bici
 
Designer + Programmer = Masterpiece
Designer + Programmer = MasterpieceDesigner + Programmer = Masterpiece
Designer + Programmer = Masterpiecelambrite
 
BiciSicura Registro Italiano Bici_01-05-14
BiciSicura Registro Italiano Bici_01-05-14BiciSicura Registro Italiano Bici_01-05-14
BiciSicura Registro Italiano Bici_01-05-14Registro Italiano Bici
 
Let’S Advocate What
Let’S Advocate WhatLet’S Advocate What
Let’S Advocate Whatboyermc
 

Destacado (6)

Evitare il furto della bici - gli accorgimenti di sette anni di contrasto al ...
Evitare il furto della bici - gli accorgimenti di sette anni di contrasto al ...Evitare il furto della bici - gli accorgimenti di sette anni di contrasto al ...
Evitare il furto della bici - gli accorgimenti di sette anni di contrasto al ...
 
Come evitare il furto della bicicletta targandola e usando un antifurto certi...
Come evitare il furto della bicicletta targandola e usando un antifurto certi...Come evitare il furto della bicicletta targandola e usando un antifurto certi...
Come evitare il furto della bicicletta targandola e usando un antifurto certi...
 
Perché non esistono registri delle biciclette governativi
Perché non esistono registri delle biciclette governativiPerché non esistono registri delle biciclette governativi
Perché non esistono registri delle biciclette governativi
 
Designer + Programmer = Masterpiece
Designer + Programmer = MasterpieceDesigner + Programmer = Masterpiece
Designer + Programmer = Masterpiece
 
BiciSicura Registro Italiano Bici_01-05-14
BiciSicura Registro Italiano Bici_01-05-14BiciSicura Registro Italiano Bici_01-05-14
BiciSicura Registro Italiano Bici_01-05-14
 
Let’S Advocate What
Let’S Advocate WhatLet’S Advocate What
Let’S Advocate What
 

Similar a Pomegranate portfolio 2011_r02

Brand Adoption Social Media With Legs
Brand Adoption Social Media With LegsBrand Adoption Social Media With Legs
Brand Adoption Social Media With LegserogersBA
 
Avant Communication Corporate Profile & Credentials
Avant Communication Corporate Profile & CredentialsAvant Communication Corporate Profile & Credentials
Avant Communication Corporate Profile & Credentialsavantcommunicationagency
 
Digital marketing consultant portfolio
Digital marketing consultant portfolioDigital marketing consultant portfolio
Digital marketing consultant portfolioMadhura Chaudhuri
 
July 2015 credentials v1.1
July 2015 credentials v1.1July 2015 credentials v1.1
July 2015 credentials v1.1harrytweak
 
Mobile Development - Magamall | Magazine Newsstand
Mobile Development - Magamall | Magazine NewsstandMobile Development - Magamall | Magazine Newsstand
Mobile Development - Magamall | Magazine NewsstandPoint Alliance
 
Mobile Development - Magamall | Magazine Newsstand
Mobile Development - Magamall | Magazine NewsstandMobile Development - Magamall | Magazine Newsstand
Mobile Development - Magamall | Magazine NewsstandJohn Zarei
 
Oceancom Program Guide
Oceancom Program Guide Oceancom Program Guide
Oceancom Program Guide Oceancom
 
Mobile marketing strategies brochure
Mobile marketing strategies brochureMobile marketing strategies brochure
Mobile marketing strategies brochureUBMConferences
 
PN Capabilities Deck - Anatoly Nirshberg
PN Capabilities Deck - Anatoly NirshbergPN Capabilities Deck - Anatoly Nirshberg
PN Capabilities Deck - Anatoly NirshbergAnatoly Nirshberg
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochureguest3296d7
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochureguest3296d7
 
Paras Credentials April2010
Paras Credentials April2010Paras Credentials April2010
Paras Credentials April2010hemant kothari
 
LLK Website Design Case Study
LLK Website Design Case StudyLLK Website Design Case Study
LLK Website Design Case StudyDanielParker55
 
24MAS - Corporate Broschure
24MAS - Corporate Broschure24MAS - Corporate Broschure
24MAS - Corporate BroschureGrankvist
 
Mig introduction
Mig introductionMig introduction
Mig introductiongregsnook
 
Mig Introduction Retail
Mig Introduction   RetailMig Introduction   Retail
Mig Introduction Retailgregsnook
 

Similar a Pomegranate portfolio 2011_r02 (20)

Brand Adoption Social Media With Legs
Brand Adoption Social Media With LegsBrand Adoption Social Media With Legs
Brand Adoption Social Media With Legs
 
Avant Communication Corporate Profile & Credentials
Avant Communication Corporate Profile & CredentialsAvant Communication Corporate Profile & Credentials
Avant Communication Corporate Profile & Credentials
 
Digital marketing consultant portfolio
Digital marketing consultant portfolioDigital marketing consultant portfolio
Digital marketing consultant portfolio
 
July 2015 credentials v1.1
July 2015 credentials v1.1July 2015 credentials v1.1
July 2015 credentials v1.1
 
Mobile Development - Magamall | Magazine Newsstand
Mobile Development - Magamall | Magazine NewsstandMobile Development - Magamall | Magazine Newsstand
Mobile Development - Magamall | Magazine Newsstand
 
Mobile Development - Magamall | Magazine Newsstand
Mobile Development - Magamall | Magazine NewsstandMobile Development - Magamall | Magazine Newsstand
Mobile Development - Magamall | Magazine Newsstand
 
Oceancom Program Guide
Oceancom Program Guide Oceancom Program Guide
Oceancom Program Guide
 
Boomtown Brochure
Boomtown BrochureBoomtown Brochure
Boomtown Brochure
 
Reactive Credentials (2012)
Reactive Credentials (2012)Reactive Credentials (2012)
Reactive Credentials (2012)
 
Foundry Book
Foundry BookFoundry Book
Foundry Book
 
Mobile marketing strategies brochure
Mobile marketing strategies brochureMobile marketing strategies brochure
Mobile marketing strategies brochure
 
PN Capabilities Deck - Anatoly Nirshberg
PN Capabilities Deck - Anatoly NirshbergPN Capabilities Deck - Anatoly Nirshberg
PN Capabilities Deck - Anatoly Nirshberg
 
SIEGMA SERVICES
SIEGMA SERVICES SIEGMA SERVICES
SIEGMA SERVICES
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochure
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochure
 
Paras Credentials April2010
Paras Credentials April2010Paras Credentials April2010
Paras Credentials April2010
 
LLK Website Design Case Study
LLK Website Design Case StudyLLK Website Design Case Study
LLK Website Design Case Study
 
24MAS - Corporate Broschure
24MAS - Corporate Broschure24MAS - Corporate Broschure
24MAS - Corporate Broschure
 
Mig introduction
Mig introductionMig introduction
Mig introduction
 
Mig Introduction Retail
Mig Introduction   RetailMig Introduction   Retail
Mig Introduction Retail
 

Pomegranate portfolio 2011_r02

  • 1. Pomegranate open businesses to the potential of online marketing. Print Mobile YO U R AU D I E N CE Email Advertising Marketing Social SEO Media Website YOU Video Online Events
  • 2. Hello We are Pomegranate, creators of engaging brand experiences for the online world. Our focus is simple, to help our clients get the most from their online marketing. Whether you are looking for new effective ways to engage your audience, innovations that will enhance your sales results, a targeted marketing strategy or a complete campaign from concept to implementation, Pomegranate can draw on over twelve years of experience to put you at the forefront of your industry. We specialise in: • Research & analysis • Strategy & planning • Website design & development • Online marketing • Monitoring & evaluation
  • 3. Injecting your project with Brand Confidence At Pomegranate we use our unique Brand Confidence model to establish a focused project structure providing our clients with the clarity of service and quality of creativity we are renowned for. As the name suggests, Brand Confidence is about ensuring our clients have ultimate confidence in the way their brand message and proposition is communicated. Whether you are looking to launch a new product or service, establish market dominance or break into new territory, our Brand Confidence process will ensure consistency throughout your online marketing communications. Confidence is the key to successful brand communication!
  • 4. Who we work with... We have been delighted to work with an exciting array of brands from all backgrounds over the years. From inspiring Start-ups to Large Enterprises, Pomegranate has worked with them all, and brought a fresh perspective to their projects. The following client stories, give you a insight into how Pomegranate are commissioned to deliver high impact projects for a diverse range of challenges.
  • 5. Pomegranate in action, a few example case studies...
  • 6. The Monier Group, Redland: Online brand strategy THE CHALLENGE The site focuses on providing consumers with jargon free help Redland is a brand of the worldwide Monier Group. With and advice on their individual roofing projects highlighting operations in 42 countries and over 150 production sites, Redlands vast roofing knowledge whilst promoting the most Monier is the leading worldwide supplier of roofing materials relevant products for their project. and solar panel systems (PVU). Once the consumer has a clear understanding of their projects Pomegranate won the pitch to develop Redland’s consumer requirements they are able to access the ‘Find A Roofer’ focused strategy and provide the complete creative production feature. This is the primary function of the website helping to link of the dedicated online communications, with the aim to homeowners who need to re-roof their property or to extend enhance attraction and product awareness from the top 20% their existing roof, with specialist local roofing contractors who of UK property owners. are able to carry out the work THE SOLUTION THE OUTCOME During the early stages of the project we worked closely with The new consumer focused proposition and website design Ridgemount PR and Redland’s sales and marketing teams to has been universally accepted by Redland and Monier. identify the core brand proposition to be expressed through the new consumer approach. The strategy was founded on the use of a multi-purpose website that enhances the user appeal to engage and interact with the information.
  • 8. Nebulas Solutions Group: Integrated campaign THE CHALLENGE THE SOLUTION Nebulas Solutions Group is a leading IT Security, Acceleration Pomegranate’s close working relationship with the sales and Virtualisation specialist based in London. It has three and marketing teams at Nebulas has seen the design and complementary solutions divisions focused on addressing the production of a series of targeted cross channel campaigns largest challenges facing organisations today; those of security, comprising on and offline media. This collaborative approach performance and efficiency. has successfully enabled both teams to get the most from their marketing strategy. Pomegranate were approached by Nebulas to develop their demand generation strategy and targeted marketing Campaigns run by Pomegranate include the promotion of the campaigns, to increase sales and enhance the awareness of Nebulas Firewall Security and Optimization Service, product their solutions and services. launches including Abra - The Office In Your Pocket, customer and partner events and the creation of a new brand identity and proposition for Nebulas experimental arm - Nebulas Labs. THE OUTCOME Nebulas have been extremely impressed with the success of the campaigns run by Pomegranate and have seen increased sales and response rates across all marketing channels. Pomegranate continue to work with Nebulas as a strategic partner providing consultation and creative expertise to help Nebulas in what promises to be an exciting 2011.
  • 10. Marcus Wareing: Website design & development THE CHALLENGE THE SOLUTION As one of the brightest stars of the British food world, Marcus During the early stages of the project we worked closely Wareing’s modern take on classic French cuisine has won him with the team at Marcus Wareing to identify the core brand international acclaim. After nine years as Chef-Patron of proposition to be expressed across the new flagship website Pétrus, he now runs his own restaurant, Marcus Wareing at and supporting marketing tools. It was important for the Marcus The Berkeley and has two Michelin stars. Wareing team that the personality of the brand shone through all communications and that we made fine dining an accessible Pomegranate were approached because there was a need and welcoming experience from beginning to end by sharing to create a web presence that established the Marcus with the audience the passion for food and attention to detail Wareing brand as it’s own entity giving it autonomy from The that’s required. Berkeley Hotel and providing the Marcus Wareing team with a communications platform to drive marketing activity. THE OUTCOME The website has introduced new methods of data capture and encourages the public to submit their own reviews of their restaurant experience. Since the launch of the website Marcus Wareing have seen a significant increase in website traffic, generating more organic search results and have been able to build an impressive database of active subscribers.
  • 12. Argent: Website design & development Leaders in Financial Guidance. THE CHALLENGE Marketing and brand guidelines were produced to enable Argent is a leading London-based Independent Financial Argent to keep consistency across multiple brand touch Advisers who has been practicing its brand of personal points. We also introduced enhanced customer relationship finance for 30 years. Pomegranate were hired to help Argent tools to stimulate frequent engagement and assist with client communicate their shift from Advisory services to a ‘Fully retention. Managed’ service model creating a perceptual change in the Argent brand in order to attract an audience with higher THE OUTCOME investment potential. The development of the Argent brand communications has assisted in promoting credibility and developing early stage THE SOLUTION prospect discussion. This strategy is also improving the level It was clear from the discussions with Argent personnel and of service awareness and increasing recognition of additional client base that the key to the Argent proposition, is the services. By constructing detailed client profiles Argent have strategic approach taken to each clients investment plan and been able to conduct regular targeted marketing, seeing a the expertise and level of attention paid to their portfolios dramatic improvement in responsiveness to the content. asset allocation. As a result of the research, Pomegranate We will continue to monitor the success of Argent’s marketing establish Argent as the ‘Leaders in Financial Guidance’ efforts and look forward to ensuring they remain the leaders in designing and building an online presence which provides all their industry. the tools to satisfy the needs of the modern investor, whilst simultaneously reducing administration time for Argent.
  • 14. Accellion UK: Online event promotion THE CHALLENGE US based Accellion is the global pioneer and leading provider Aligning this insight with the values of pioneering technology of appliance-based file transfer solutions for virtualized and our strategy was comprised to develop a high degree of cloud environments. personalised events. Through the use of live demo webinars and physical events, driven by targeted email marketing Many of the world’s leading corporations and government and social media engagement, we delivered above average agencies rely on Accellion’s managed file transfer to secure attendance. their intellectual property and ensure compliance. In conjunction with the emarketing and incentive campaigns, Pomegranate were approached by Accellion to design and we developed a specific microsite to capture data and enable implement an online marketing strategy to increase brand us to refine the analysis of the campaign and generate lead awareness and drive sales in a UK market that had so far scoring from potential leads. In conjunction, an extensive been slow to realise the benefits of the solution. Google Adwords and social media campaign ran to ensure maximum audience awareness. THE SOLUTION Using our Pomemailer email broadcasting system we have Pomegranate worked with Accellion to create an integrated been able to offer Accellion a clear picture on the success of online marketing strategy, to increase brand awareness and their new marketing approaches and a provide them with a to promote the unique Accellion secure file transfer system. greater understanding of the UK market. The results from the Accellion confirmed that the sales technique that performed campaign have been extremely positive and Pomegranate are best for them was by getting the system in front of people. working on an ongoing marketing strategy for Accellion in the UK.
  • 16. Jacks of London Franchise THE CHALLENGE Within the project we developed the complete ‘Jacks Life’ After assisting Jacks in developing the complete brand guidance and support system. This pack detailed all the image and engagement marketing for the operation, the next crucial components for franchise success. The elements task was to construct the framework for the business to be included concise specifications for the unique branded franchised. With an extensive and very credible history, Jacks interior and shop fit out system, through to the digital and was already proving to be attractive to prospective individuals. print marketing system that provided franchisees with optimal The owners decided that franchising was a logical progression promotional capabilities. to enable the brand to capture national exposure. To launch the B2B operation Jacks embarked on an intensive We were tasked to distill the business model and Jacks phase of PR, events and industry networking. This was Brand into a solution that could be easily transitioned and supported through our distinctly Jacks approach to exhibition implemented across various location and formats. design and post event, sales support materials. THE SOLUTION THE OUTCOME We initiated the project working with the Jacks team, Jacks has received a constant enquiry stream since the aligning the franchise business model with the assets and franchised launched. At its peak head office have taken over 35 requirements for a comprehensive operating infrastructure. qualified enquiries in a month, with requests coming in from as Jacks were very sensitive about the fact that each franchise far as Dubai the US and Australia. should feel individual, to not dilute the independent nature of Jacks has currently focused on developing the UK and stores the brand. This meant that unlike many franchises it was not a have been opened in locations from London, to Birmingham case of ‘one size fits all’. and even into Belfast.
  • 17. CALLING ALL BUSINESS BRAINS Franchise with style – no hairdressing or industry experience required. Just passion and ambition. www.franchisewithjacks.co.uk Exciting, fun, profitable and proven, Jacks of London is a franchise with a difference. And you don’t even need to be a barber. Become part of a Why should you open a Who are we growing industry Jacks of London franchise? looking for? As 64% of men declare that their hair Successful and proven business concept Hairdressing and industry is the most important aspect of how experience is not necessary to Unique positioning in the market place they look, ahead of how they dress and run a Jacks of London franchise, growth in the men’s grooming sector Growing industry so you don’t need to be a barber is second only to the sun care market*, to become part of this successful Strong established brand with both research and the success of our business network. We are simply growing network existing stores proves that our offering looking for business minded is in high demand. Backing of a professional and individuals who have some experienced team experience in managing and Jacks of London can offer a unique motivating a team. You need to be 40 years of industry experience business opportunity that will allow driven, passionate, self-motivated you to become part of the booming Fully comprehensive training and and excited by the prospect of male grooming industry, an industry support programme working in a hands on, people that is worth £1.1bn and is set to grow orientated environment. Prime location stores and growing at a double figure rate**. As the first true franchise of its kind in the UK the Less risk to open as a franchise – What is required of me? The ultimate Jacks of London brand is growing from 50% of new independent businesses strength to strength and is now the fail within the first year You can own your own Jacks of benchmark for quality but affordable London franchise for as little as male grooming on the high street. franchise £36,000, dependent on size and location, with the remaining * Euromonitor Int. L’Oreal Professional Health and Beauty Survey. investment being obtained ** Mintel from high street banks with opportunity the help of the Jacks of London team. Find out more about the opportunity at: www.franchisewithjacks.co.uk jol_franchise brochure.indd 4-5 6/3/09 15:36:15
  • 18. Discover what we could do for you For further information, please contact: ROI Exposure YO U R AU D I E N CE Duncan Thomas Pomegranate Engaging Results 5 Charterhouse Buildings, Goswell Road, Increased Customer London, SALES EC1M 7AN Success Awareness YOU T: 020 7336 7322 Website duncan@pomegranate.co.uk Traffic