Performance based social media management outline from eAccountable.

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Social Media Marketing Services
from eAccountableInteractive
Company private/confidential
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2. Is this how you feel about Social Media Marketers?
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Company private/confidential
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3. 1 you know how important Google considers social media?
Did
20% Social Signals – is your content being shared, are your URLs
mentioned in social media?
Company private/confidential
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What if a Social Media Marketing Service was:
• Easy to Understand
• Made it Easy to Manage Messages Across Multiple Channels
• Measurable
• Memorable
• Delighted your customers and the visitors to your website
• And was, of course, Performance Based.
Company private/confidential
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Introducing:
Company private/confidential
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Where we fit:
• Work for the
Advertiser
• Build and Optimize
Social Media
• Manage Message
Flow
• Enhance Consumer
Relationships
Company private/confidential
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Outline of Services- What you get:
• Facebook
• Product Catalog on Facebook
• Visual Media: Pinterest, Instagram,
Flickr and Tumblr
• Twitter
• YouTube
• Google+
• Linkedin
• Blog Posts
• Add to News Post Sites: Digg, Reddit and etc.
• Wikipedia
• Offer Management: Unlock-an-Offer
Save-an-Offer, Friend-an-Offer
• Contests
• Infographics
• Video Testimonials
Company private/confidential
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Facebook
• Optimize Profile
• Post Compelling Material
- Post current offers to encourage purchases
- Post articles from blogs and appropriate websites
• Interact with Users
- Tagging appropriate groups to have statuses show in other groups
- “Like” and “Share” visitors comments
• Facebook Contest options available.
 Option of daily, 3X weekly or 1X weekly postings
Company private/confidential
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Product Catalog on Facebook
Post full product catalog with tracked links to the website.
Sample:
Company private/confidential
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Pinterest
• Optimize Profile- Build Boards
• Post Compelling Material
- From own site / blog
- From other sites linking to you (ie newsworthy article and/or affiliate sites)
- From non-competitor sites for diversification and to avoid blatant self-promotion
• Interact with Users
- Re-pinning above material from other users
- Following users who are potential customers
- “Like” and comment on relevant pins
• Use of Hashtags
- targets pins to specific interests among users
- we research trending hashtags for your theme
• “Pin to Win” Contest options available.
• Option of daily, 3X weekly or 1X weekly postings
• Pinterest launches business pages: http://adage.com/article/digital/pinterest-launches-business-pages-
cozy-brands/238295/
Company private/confidential
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Linkedin
 Optimize Group Profiles
 Post Compelling Material
- Post current offers to encourage purchases
- Post articles from blogs and appropriate websites
 Manage participants
 Moderate members
 Option of daily, 3X weekly or 1X weekly postings
Company private/confidential
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Twitter
• Optimize Profile
• Tweet Compelling Material
- Tweet current offers to encourage purchases
- Tweet articles from blogs and appropriate websites
• Interact with Users
- Re-tweet material from other users
- Ask questions to encourage responses
- Following users who are potential customers
• Use of Hashtags
- targets tweets to specific interests among users
- we research trending hashtags for your theme
• Twitter Contest and/or Twitter “Party” options available.
 Option of daily, 3X weekly or 1X weekly postings
Company private/confidential
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Google+
• Optimize Profile
• Post Compelling Material
- Post current offers to encourage purchases
- From own site / blog
- From other sites linking to you (i.e. newsworthy article and/or affiliate
sites)
• Use of Google Plus has increased natural search engine ranking in Google
as well
 Option of daily, 3X weekly or 1X weekly postings
Company private/confidential
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YouTube
• Optimize Profile
• #2 Highest Traffic site on WWW
• Post Compelling Video Material
Company private/confidential
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Blog Posts
• Write original content for company blog
• Post Compelling Material
- Post current offers to encourage purchases
- From own site / blog
- From other sites linking to you (i.e. newsworthy article and/or affiliate
sites)
• Post blog content through all social media channels: Facebook, Pinterest,
Linkedin, Twitter and Google+.
 Option of daily, 3X weekly or 1X weekly postings
Company private/confidential
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Wikipedia
• Optimize Profile
• Post Compelling Material
- From own site / blog
- From other sites linking to you (i.e. newsworthy article and/or affiliate
sites)
• - From Testimonials or Reviews
• Strong SEO strategy
 Option of daily, 3X weekly or 1X weekly postings
Company private/confidential
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Offer Management: Unlock-an-Offer
•Pre-purchase opportunity to have a site visitor “like” the site and unlock an
offer upon doing so.
•Conversion enhancement tool.
•Significant “follower” builder.
•Can be timed to launch immediately, upon a certain amount of time on site
or after a number of pageviews.
•Simple script added to Content Management System (CMS) of the site.
•All server calls are from a separate dedicated server so as not to further
encumber the client’s site.
Company private/confidential
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Offer Management: Save-an-Offer (Cart
Abandonment)
•Exit pop.
•Stop visitors from leaving the site by giving them the opportunity to
purchase before leaving by providing a “like” for the site and unlocking an
offer.
•Conversion enhancement tool.
•Simple script added to Content Management System (CMS) of the site.
•All server calls are from a separate dedicated server so as not to further
encumber the client’s site.
Company private/confidential
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Offer Management: Friend-an-Offer
•Post-purchase opportunity to have the customer “like” the site and send an
offer to friends (refer-a-friend concept).
•Significant “follower” builder.
•Post-purchase opportunity can also include the customer’s “next purchase”.
•Simple script added to Content Management System (CMS) of the site.
•All server calls are from a separate dedicated server so as not to further
encumber the client’s site.
Company private/confidential
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Contests
• Can make any entry "mandatory" before unlocking rest of entry options. Can add
as many options as you like for entries including multiple social profiles and assign
different entry amounts per option.
• "Share this contest" allows other websites to copy and paste the contest code into
their own site giving them free content and the client more entries!
• Install code onto Facebook page with one click.
• Can randomly pick winner or moderate - all entries can be exported into a
spreadsheet.
• Significant “follower” builder.
• High degree of virality.
• See sample at: http://eaccountable.com/SocialOPM/contest.htm
Company private/confidential
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Infographics
 Deliver informative and dramatic visuals of a business point or reference
for the client.
 Provide to all social media and performance marketing channels for
distribution.
• Significant “follower” builder.
• High degree of virality.
• See sample at: http://eaccountable.com/SocialOPM/infographic.htm
Company private/confidential
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Videos Testimonials (YouTube and SEO)
 Deliver short-form informative and dramatic videos of a testimonials and
reviews for the client.
 Provide to all social media and performance marketing channels for
distribution.
• Significant “follower” builder.
• High degree of virality.
• Video is SEO friendly. To learn more, read here:
http://www.searchenginejournal.com/a-guide-to-making-your-business-
video-seo-friendly/48934/
• YouTube is now the #2 traffic source on the web bypassing Yahoo.
• See sample at: http://eaccountable.com/SocialOPM/video.htm
Company private/confidential
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23. 1Manage Messaging Across Multiple Online Channels:
• Simple and easy to use
• Live documents and
spreadsheets
• Tab to different online
channels to coordinate,
even if the Agency isn’t
managing a specific
channel
• Provides specific media
details for each channel
and can be customized
per Advertiser.
Company private/confidential
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24. 1Manage Messaging Across Multiple Online Channels:
Easily Manage Affiliate, Social, Mobile and Email from one live
document.
Company private/confidential
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25. 1
1 About eAccountableInteractive
•Since January 2000- Over 11
Years of outsourced program
management experience.
•Serving 200+ client URL’s in
diverse retail and service
categories.
•Providing blogging services
since 2004.
•17,000+ company and personal
Facebook followers.
•900+ company and personal
Linkedin Followers.
•Significant design and
programming experience.
Company private/confidential
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Thank you!
Company private/confidential
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