The document discusses statistics on movie genres and horror films in 2012. It finds that drama and comedy were the highest rated and most popular genres. Prometheus was the top-grossing horror film that year, likely due to unanswered questions that fueled interest. Paranormal Activity 4 also saw success as part of an established franchise with familiar elements. The best theatrical distributors for horror films are Miramax and Sony Pictures due to the films they released. Younger adult-oriented horror films can profit from higher weekend box office prices.
3. genre Rating.
• From the statistics shown in the bar chart
Drama is the highest rated genre in amount of
tickets bought to see the film, Comedy closely
follows behind. This shows that perhaps a way
of getting a higher amount of views is to merge
one of these genres together with horror, so
that there is more of what the audience
prefers, but in a different variation.
5. Genre market share.
• Again Comedy is proven to be the most
popular as the market shares for Comedy is the
highest with 23.48% from copies sold within
the year of their release. Horror is the last film
genre to have any significant market share
before the line graph seems to go flat. They in
fact only make 4.77% of the market
share, which is small in comparison to the
others that were mentioned.
6. Horror films of 2012.
Release Theatrical MPAA
Rank Movie 2012 Gross Tickets Sold
Date Distributor Rating
1 Prometheus 08/06/2012 20th Century Fox R $126,477,084 16,152,884
Paramount
2 Paranormal Activity 4 19/10/2012
Pictures
R $53,885,000 6,881,864
Paramount
3 The Devil Inside 06/01/2012
Pictures
R $53,261,944 6,716,512
4 The Possession 31/08/2012 Lionsgate PG-13 $49,130,154 6,274,604
Abraham Lincoln: Vampire
5 Hunter
22/06/2012 20th Century Fox R $37,519,139 4,791,716
6 House at the End of the Street 21/09/2012 Relativity PG-13 $31,611,916 4,037,281
7 Chernobyl Diaries 25/05/2012 Warner Bros. R $18,119,640 2,314,130
8 Silent Hill: Revelation 3D 26/10/2012 Open Road R $17,530,219 2,238,853
Silent House 09/03/2012 Open Road R $12,739,737 1,627,041
9
10 The Collection 30/11/2012 LD Distribution R $6,810,754 869,828
The Apparition 24/08/2012 Warner Bros. PG - 13 $4,936,819 630,500
11
Piranha 3DD 01/06/2012 Weinstein Co. R $30,904 47,369
12
Slaughter Creek 14/09/2012 Nocturnal Not Rated $136,815 17,473
13 Features
V/H/S 05/10/2012
14 Magnet Pictures R $100,345 12,815
Cohen Media
15 The Awakening 17/08/2012
Group
R $95,933 12,251
7. Horror films of 2012.
• According to the table, Prometheus was the most seen
horror film of 2012. Perhaps this is because the film
leaves the audience with a lot of questions, a perfect
way to ensure an even better audience if there was to
ever be a next one. All the questions that may have
been asked are covered on the guardians page: ‘What
was that about?’
• They cover questions such as…
8. Prometheus: what
was that about?
Here are just a few of the many asked questions, showing
that a little mystery can go a long way.
• 1. What's going on in the prologue? That's an alien
creating life on earth, right?
• 2. How did the constellation get onto all those ancient
cave paintings and artifacts? And why would the
engineers provide a map anyway?
• 9. Why did the engineers change their minds and decide
to destroy life on earth?
9. Paranormal Activity
4.
• As part of a successful franchise Paranormal Activity 4
had no doubt in getting a lot of views. As the film
starts off with the ending of the second film then
jumps five years ahead it immediately sparks the views
interest, especially for fans of the other films. A sense
of familiarity will be there as it will be filmed on the
same street as past movies, but with the storyline of a
different family having moved in. Again mystery seems
to be the most potent part of the film, as it has run
throughout the entire franchise and each film reveals
something new about the supernatural happenings.
10. Theatrical
Distributor.
• According to the top horror movies of 1995 – 2013
Miramax is the best theatrical distributor for horror
films. They distributed the Scream Movies 1, 2 and 3.
And also distributed The Others and Halloween: H2O.
They are known as an independent distributor of
foreign films.
• The second best distributor for horror films is Sony
Pictures. They released the original Phantom of the
Opera in 1989, as well as Night of the Living Dead,
Sleepwalkers, Bram Stokers Dracula and Frankenstein. A
lot of well known and famous horror films.
11. Theatrical
Distributors.
• The top ten distributors had a 94% share of the market on
2011, the same as in 2010. This could mean that there
would be little space for an independent distributor to make
any large sort of profit. Monday to Thursday accounted for
42% of the box office, the highest share since records began.
This is because the prices will be cheaper on weekday
viewings and show that weekday showings are just as
important as Friday and weekend showings.
• This may not be relevant to a horror film like mine,
however, as my movie is aimed at a younger adult audience,
who will probably go to the cinema at the weekends and
Fridays. Therefore my film make make a sufficient profit as
the prices are higher at weekends and have a larger share of
the box office.
Source: Statistical Yearbook 2012.
12. Weekend Box office.
• In 2011 a 58% share of the box office was taken at
weekends (Friday – Sunday), which is the lowest
percentage of the last eight years . Films released in
2011, just like 2009 and 2010, attracted large
audience’s for weekday showings. Promotions such as
Orange Wednesday’s helps to boost weekday viewing
into popularity. However, films aimed for the
generation of younger adults continue to benefit from
expensive weekend showings. Films such as Harry
Potter and the Deathly Hallows part 2 took ₤23.8 million
on it’s opening weekend, which is the record for a three
weekend box office figures (including previews.)
Source: Statistical Yearbook 2012.
13. My Film.
• With all of this information it’s clear that to include
drama within my horror film would benefit it when it
comes to the audiences favored genres. The best
distributor for my film would be Sony Pictures as they
are famous for all the classic horrors that changed the
genre completely, and they have a sufficient funding's
for their films. The fact that they already have a
reputation for brilliant films will help, as people may
not even be fans of horror or know about my film, but
would give it a chance anyway. Because my film is
aimed at younger adults the profit from weekend prices
would also be quite successful.
