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3.2. The outcome of the Digital Transformation Modeling approach
LONGLIST BUSINESS IDEAS
does it contribute to our
own strategy?
does it solve real
problems?
is there a
business case?
launch on the 

mothership or

start a zodiac?
SHORTLIST VALIDATED
BUSINESS IDEAS
DIGITAL AGENDA
Every new business idea passed ‘the digital transformation
funnel’, which we have created together with Torfs, to ensure
that it will contribute to the strategy of the company’s
transformation and solve a real company/market problem.
If the proposed project did fit in the digital strategy and
potentially solved a real problem, business cases were set
up and decided whether the innovation should be set in
place by the company or a corporate startup of the
company.
The validation process led us to a shortlist of business ideas,
which were then prioritized and organized: 

the digital agenda of Torfs was designed.

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