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Retailers need to become more transparent
towards consumers. There is a high demand 

in taking greater responsibility.
The distance between consumer & company 

is getting smaller and these consumers 

demand a greater responsiveness 

of retailers.
Communication with clients 

happens bi-directional due to social media, 

resulting in the thriving of humanized
organizations.
At last, authenticity has never 

been more important than today.
2.1. Glass House // Retailers are becoming glass houses

Retailers need to become more transparent
towards consumers. There is a high demand 

in taking greater responsibility.
The distance between consumer & company 

is getting smaller and these consumers 

demand a greater responsiveness 

of retailers.
Communication with clients 

happens bi-directional due to social media, 

resulting in the thriving of humanized
organizations.
At last, authenticity has never 

been more important than today.
2.1. Glass House // Retailers are becoming glass houses

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