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Digital Transformation From Strategy To Implementation

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Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.

Publicado en: Empresariales
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Digital Transformation From Strategy To Implementation

  1. 1. D i g i t a l TRANSFORMATION F R O M S T R A T E G Y TO IMPLEMENTATION JO CAUDRON
  2. 2. Expect a smack in the face… Digital Disruption is real @jcaudron ARE YOU THE INCUMBENT ARE YOU THE DISRUPTOR?
  3. 3. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organisations transform.
  4. 4. Sold in +50 countries! @jcaudron
  5. 5. What do these 4 have in common? @jcaudron
  6. 6. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Finance Healthcare Automotive Education Food FMCG … 2025 All Safe havens will be subject to digital disruption … WAVES OF Disruption @jcaudron
  7. 7. You have a C H O I C E Digital Disruption Modeling Business Transformation @jcaudron
  8. 8. You have a C H O I C E Digital Disruption Modeling Business Transformation Fear Insight Direction @jcaudron
  9. 9. @jcaudron THE WORLD I S C H A N G I N G
  10. 10. Are you Scared or Inspired? @jcaudron
  11. 11. Don’t worry, we’ve got a PLAN @jcaudron
  12. 12. From strategy @jcaudron to IMPLEMENTATION
  13. 13. @jcaudron UNDERSTAND DISRUPTION
  14. 14. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time @jcaudron
  15. 15. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE
  16. 16. New Players New Products & Services Classic Products & Services Business As Usual 13 2 OMG, WE’RE F*CK*D FUTURE A world of fragmentation: (new) product and services are sold by a multitude of (new) players. LESS SCARY FUTURE Traditional players are leading the future with new products and services. Frog Gatekeeper Package Cyborg Classic Players STILL VERY SCARY FUTURE Classic players are white-label suppliers of products and services that are embedded and sold by new players. @jcaudron
  17. 17. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY
  18. 18. @jcaudron
  19. 19. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP
  20. 20. @jcaudron
  21. 21. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION
  22. 22. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE
  23. 23. @jcaudron
  24. 24. Case Courage MINDSET MEANS MANDATE “license to win” “license to operate” “license to change” Capital BE BRAVE & CHANGE @jcaudron
  25. 25. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP
  26. 26. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL
  27. 27. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE
  28. 28. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING
  29. 29. Producer/Brand Producer/Brand Producer/Brand Producer/Brand Agent Wholesaler Retailer Consumer Wholesaler Retailer Retailer Consumer Consumer Consumer Direct to consumer Producer/Brand Wholesaler Dealer Consumer 1 2 3 4 5 @jcaudron
  30. 30. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING
  31. 31. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS
  32. 32. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN
  33. 33. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM
  34. 34. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA
  35. 35. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA CHANGE BUSINESS
  36. 36. From an outdated MOTHERSHIP @jcaudron
  37. 37. From an outdated Mothership TO A modern F L E E T @jcaudron
  38. 38. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA CHANGE BUSINESS PLAN-AS-A- STARTUP
  39. 39. STARTUP THINKING Map the problems of your consumer Come up with a product/market fit Test, validate and scale @jcaudron
  40. 40. @jcaudron The concept Value Proposition Customers Channels Resources & activities Revenue & costs
  41. 41. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA CHANGE BUSINESS PLAN-AS-A- STARTUP INCUBATE (INSIDE-OUT)
  42. 42. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA CHANGE BUSINESS PLAN-AS-A- STARTUP INCUBATE (INSIDE-OUT) ACCELERATE (OUTSIDE-IN)
  43. 43. HACKATON Harvest internal ideas A hackaton is organized by the organization to harvest ideas from employees on a certain domain of interest. By empowering employees and investing in there ideas, the organization can launch speedboats to build the fleet. ACCELERATOR Intensive money An accelerator is a program hosted by an organization on a certain topic. During this program start-ups active in the domain are scouted. The organization invests and mentors the start-up in return for equity. VENTURES Fast bets Ventures are investments that are made in mature scale-ups in return for equity. Build a smart fleet where you can learn from the ventures and the ventures can learn from you. Find ventures in your domain of choice with a win- win for both. DOMAINS OF INTEREST The domain we want to grow in has to be defined before going to the next steps. @jcaudron
  44. 44. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA CHANGE BUSINESS PLAN-AS-A- STARTUP INCUBATE (INSIDE-OUT) ACCELERATE (OUTSIDE-IN) BLA BLA BOOM BOOM
  45. 45. READINESS SURVEY ASSESSMENT & RESEARCH INSPIRATION IMPACT ANALYSIS FUTURE SCENARIOS NORTH STAR VISION TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS IDEATION & PRIORITIES DIGITAL AGENDA BUSINESS STRATEGY EXECUTIVE JOURNEY TREND WATCHING CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS DIGITAL LEADERSHIP Asses, contain and develop digital savviness DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure Digital Office, … DIGITAL ORGANISATION Reshape your organisation Communication for faster growth ORGANISATION INCUBATOR PROGRAM Stimulate internal creativity 
 and bottom-up innovation (hackatons, …) START-UP BOOTCAMPS Think, plan, act like a start-up and build 
 the minimum viable business case CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with start-ups BUSINESS (OPERATIONAL) MODELS BUILDING
 THE FUTURE PROOF ORGANISATION SOCIAL STRATEGY Make social an intrinsic part 
 of the business CUSTOMER EXPERIENCE Continuously optimise your journey, 
 pain points and touch points GROWTH HACKING Implement smart techniques 
 to scale our business CHANNEL HACKING Reinvent your channel relationships for a digital world CUSTOMER RELATIONSHIP SOLUTIONS SERVICE DESIGN Define new style products & services PLATFORM MAPPING Define (technology) solutions and requirements DATA STRATEGY Make data an essential part of day2day business ROADMAP DEFINITION Elaborate the Digital Agenda to become an actual business roadmap
  46. 46. DIGITAL LEADERSHIP Asses, contain and develop digital savviness DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure Digital Office, … DIGITAL ORGANISATION Reshape your organisation Communication for faster growth INCUBATOR PROGRAM Stimulate internal creativity 
 and bottom-up innovation (hackatons, …) START-UP BOOTCAMPS Think, plan, act like a start-up and build 
 the minimum viable business case CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with start-ups READINESS SURVEY ASSESSMENT & RESEARCH INSPIRATION IMPACT ANALYSIS FUTURE SCENARIOS NORTH STAR VISION TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS IDEATION & PRIORITIES DIGITAL AGENDA BUSINESS STRATEGY EXECUTIVE JOURNEY TREND WATCHING CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS SOCIAL STRATEGY Make social an intrinsic part 
 of the business CUSTOMER EXPERIENCE Continuously optimise your journey, 
 pain points and touch points GROWTH HACKING Implement smart techniques 
 to scale our business CHANNEL HACKING Reinvent your channel relationships for a digital world ORGANISATION BUSINESS (OPERATIONAL) MODELS BUILDING
 THE FUTURE PROOF ORGANISATION CUSTOMER RELATIONSHIP SOLUTIONS SERVICE DESIGN Define new style products & services PLATFORM MAPPING Define (technology) solutions and requirements DATA STRATEGY Make data an essential part of day2day business ROADMAP DEFINITION Elaborate the Digital Agenda to become an actual business roadmap
  47. 47. Find my slides on www.speakersbase.com/jo Need help? Book me and my team to consult you! www.duvalunionconsulting.com @jcaudron jo.caudron@duvalunion.com 00 32 475 43 80 98
  48. 48. D i g i t a l TRANSFORMATION F R O M S T R A T E G Y TO IMPLEMENTATION JO CAUDRON

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