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Digital transformation Unique

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Digital transformation Unique

  1. 1. M A S T E R I N G D i g i t a l Transformation
  2. 2. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organization transform. @jcaudron
  3. 3. Sold in +50 countries! BUY NOW! www.digitaltransformationbook.com
  4. 4. The emotions of Digital Transformation
  5. 5. but first…
  6. 6. Mobile Social Media DigitalAnalog Internet Artificial Intelligence The speed of change Automation
  7. 7. Corporate (comm) Strategy Digital Strategy Company Strategy Digital World It’s no longer about digital, it’s about business
  8. 8. Expect a smack in the face… Digital Disruption is real
  9. 9. What do These 4 have in common?
  10. 10. You have a C H O I C E Digital Disruption Modeling Business Transformation
  11. 11. You have a C H O I C E Digital Disruption Modeling Business Transformation Fear Insight Direction
  12. 12. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2025 All Safe havens will be subject to digital disruption … WAVES OF Disruption
  13. 13. What can we learn?
  14. 14. THE WORLD IS CHANGING GENERATION BY GENERATION
  15. 15. WHO DO YOU SERVICE?
  16. 16. @jcaudron
  17. 17. WHO DO YOU SERVICE?
  18. 18. @jcaudron
  19. 19. WHO DO YOU SERVICE?
  20. 20. @jcaudron
  21. 21. WHO DO YOU SERVICE?
  22. 22. @jcaudron
  23. 23. F R O M DIGITIZATION T O TRANSFORMATION
  24. 24. Digital Disruption is a story of… %
  25. 25. This is NOT our story YOU We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! THEM
  26. 26. This IS our story YOU We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! But your app sucks I want experience Uhh..ok Hey this solves my problem! I don’t want to wait a week NEW THEM
  27. 27. The Tipping Point YOU THEM
  28. 28. EVIDENCE OF D I G I T A L D I S R U P T I O N
  29. 29. Slicing the Elephant creates Insight olifant loopt door de winkel. kan je niet meer inpassen. Hoe doen we dit? later toewijzen. Foto model ruit
  30. 30. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
  31. 31. Media Glass House Package Frog GatekeeperTraveller Participant Cyborg
  32. 32. versus Retail Glass House Package Frog GatekeeperTraveller Participant Cyborg
  33. 33. Food Glass House Package Frog GatekeeperTraveller Participant Cyborg
  34. 34. Banking Glass House Package Frog GatekeeperTraveller Participant Cyborg
  35. 35. Health Glass House Package Frog GatekeeperTraveller Participant Cyborg
  36. 36. Auto- motive Glass House Package Frog GatekeeperTraveller Participant Cyborg
  37. 37. @jcaudron THE IMPACT ON WORK
  38. 38. @jcaudron RADICAL TRANSPARENCY
  39. 39. @jcaudron FIRST EMPLOYERS STARTED RESEARCHING US
  40. 40. @jcaudron NOW WE ARE CHECKING THEM
  41. 41. @jcaudron HUMANIZATION
  42. 42. @jcaudron NEEDED TO BE FUTURE PROOF Width of knowledge Depth of knowledge Then Now Marketing Manager Support Developer Legal
  43. 43. @jcaudron@jcaudron LEARN EVERYWHERE, LEARN ALWAYS
  44. 44. @jcaudron NEW WAY OF WORKING 1.0
  45. 45. NEW WAY OF WORKING 2.0
  46. 46. @jcaudron THE RISE OF THE SHARING ECONOMY
  47. 47. of the total workforce will be freelancer based by 2017 45% Ardent Partners report 2015@jcaudron NEW ORGANIZATIONS
  48. 48. PRODUCTION FACTORY 4.0
  49. 49. PRODUCTION ROBOTICS
  50. 50. PRODUCTION 3D-PRINTING
  51. 51. @jcaudron@jcaudron HUMAN VERSUS MACHINE
  52. 52. @jcaudron BOTS REPLACE PEOPLE A 19-year-old made a free robot lawyer that has appealed $3 million in parking tickets
  53. 53. @jcaudron NEW GATEKEEPERS
  54. 54. @jcaudron NEW WAYS TO FIND PARTNERS, SUPPLIERS, CLIENTS
  55. 55. @jcaudron THE IMPACT ON JOBS
  56. 56. Disruption of jobs WHITE COLLARBLUE COLLAR @jcaudron
  57. 57. BLUE COLLAR
  58. 58. WHITE COLLAR
  59. 59. WHITE COLLAR
  60. 60. WHITE COLLAR
  61. 61. WHITE COLLAR
  62. 62. WHITE COLLAR
  63. 63. … o f J o b s w i l l disappear in the next 25 Years, according to Oxford University47% @jcaudron
  64. 64. Are you Scared or Inspired? @jcaudron
  65. 65. Don’t worry, we’ve got a PLAN @jcaudron
  66. 66. YOU NEED TO Scan YOUR ENVIRONMENT @jcaudron
  67. 67. DETERMINE THE IMPACT @jcaudron
  68. 68. CREATE A North Star VISION @jcaudron
  69. 69. DEFINE A Transformation STRATEGY @jcaudron
  70. 70. DEFINE A Transformation STRATEGY @jcaudron BUILD A ROAD MAP @jcaudron
  71. 71. BUILD a new ORGANIZATION
  72. 72. From ... ... to The Business Digital (at the sideline) Digital in the core
  73. 73. The Business Digital (at the sideline) The Business Digital (at the sideline) From ... ... to
  74. 74. The Business Digital (at the sideline) Digital in the coreThe Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core From ... ... to
  75. 75. From an outdated MOTHERSHIP
  76. 76. From an outdated Mothership TO A modern F L E E T
  77. 77. D I G I TA L Leadership
  78. 78. Corporate (comm) Strategy Digital Strategy Company Strategy Digital World It’s no longer about digital, it’s about business
  79. 79. Digital is Transversal Sales Marketing&Communication Service&Support HR DIGITALLAB PR&ExternalCommun. R&D&Enterprise2.0 Sales Marketing&Communication Service&Support HR PR&ExternalCommun. R&D&Enterprise2.0 DIGITAL OFFICE
  80. 80. Culture
  81. 81. PEOPLE & TECHNOLOGY Digital Transformation
  82. 82. @jcaudron Reverse Mentorship Senior Junior Years of experience Industry knowledge Business insights Online business models Social media insights Online behaviour insights Digital first mindset
  83. 83. Start measuring digital expertise in every new job interview you organize. Whatever the vacancy is about.@jcaudron
  84. 84. @jcaudron From now on, you are an agile and flexible
  85. 85. Don’t be afraid to cannibalize your own business
  86. 86. @jcaudron The people (customer, employee, collaborators, …) are always right
  87. 87. @jcaudron All things you do must start from a superior experience
  88. 88. @jcaudron You live in a world of uncertainty
  89. 89. @jcaudron Lead or Follow?
  90. 90. @jcaudron Never, ever, disrespect new or small players
  91. 91. Case Courage MINDSET MEANS MANDATE “license to win” “license to operate” “license to change” Capital You’ll need the balls to get the glory
  92. 92. BUSINESSES PEOPLE SOCIETY INSIGHT 1: DIGITAL CHANGES…
  93. 93. OPPORTUNITIES THREATS INSIGHT 2: DIGITAL HAS 2 FACES
  94. 94. INSIGHT 3: BECOME FUTURE PROOF SCAN INNOVATIONS DETERMINE IMPACT NORTH STAR VISION & STRATEGY BUILD ROADMAP INSTALL DIGITAL LEADERSHIP BUILD DIGITAL ORGANIZATION
  95. 95. READINESS SURVEY ASSESSMENT & RESEARCH INSPIRATION IMPACT ANALYSIS FUTURE SCENARIOS NORTH STAR VISION TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS IDEATION & PRIORITIES DIGITAL AGENDA BUSINESS STRATEGY EXECUTIVE JOURNEY TREND WATCHING CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS It’s great to see the FUTURE but can you build it?
  96. 96. DIGITAL LEADERSHIP Asses, contain and develop digital savviness DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure Digital Office, … DIGITAL ORGANISATION Reshape your organisation Communication for faster growth INCUBATOR PROGRAM Stimulate internal creativity 
 and bottom-up innovation (hackatons, …) START-UP BOOTCAMPS Think, plan, act like a start-up and build 
 the minimum viable business case CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with start-ups READINESS SURVEY ASSESSMENT & RESEARCH INSPIRATION IMPACT ANALYSIS FUTURE SCENARIOS NORTH STAR VISION TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS IDEATION & PRIORITIES DIGITAL AGENDA BUSINESS STRATEGY EXECUTIVE JOURNEY TREND WATCHING CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS SOCIAL STRATEGY Make social an intrinsic part 
 of the business CUSTOMER EXPERIENCE Continuously optimise your journey, 
 pain points and touch points GROWTH HACKING Implement smart techniques 
 to scale our business CHANNEL HACKING Reinvent your channel relationships for a digital world ORGANISATION BUSINESS (OPERATIONAL) MODELS BUILDING
 THE FUTURE PROOF COMPANY … CUSTOMER RELATIONSHIP SOLUTIONS SERVICE DESIGN Define new style products & services PLATFORM MAPPING Define (technology) solutions and requirements DATA STRATEGY Make data an essential part of day2day business ROADMAP DEFINITION Elaborate the Digital Agenda to become an actual business roadmap
  97. 97. DIGITAL LEADERSHIP Asses, contain and develop digital savviness DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure Digital Office, … DIGITAL ORGANISATION Reshape your organisation Communication for faster growth INCUBATOR PROGRAM Stimulate internal creativity 
 and bottom-up innovation (hackatons, …) START-UP BOOTCAMPS Think, plan, act like a start-up and build 
 the minimum viable business case CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with start-ups READINESS SURVEY ASSESSMENT & RESEARCH INSPIRATION IMPACT ANALYSIS FUTURE SCENARIOS NORTH STAR VISION TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS IDEATION & PRIORITIES DIGITAL AGENDA BUSINESS STRATEGY EXECUTIVE JOURNEY TREND WATCHING CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS SOCIAL STRATEGY Make social an intrinsic part 
 of the business CUSTOMER EXPERIENCE Continuously optimise your journey, 
 pain points and touch points GROWTH HACKING Implement smart techniques 
 to scale our business CHANNEL HACKING Reinvent your channel relationships for a digital world ORGANISATION BUSINESS (OPERATIONAL) MODELS BUILDING
 THE FUTURE PROOF COMPANY … CUSTOMER RELATIONSHIP SOLUTIONS SERVICE DESIGN Define new style products & services PLATFORM MAPPING Define (technology) solutions and requirements DATA STRATEGY Make data an essential part of day2day business ROADMAP DEFINITION Elaborate the Digital Agenda to become an actual business roadmap
  98. 98. How do you feel?
  99. 99. Find my slides on www.speakersbase.com/jo Need help? Book me and my team to consult you! www.duvalunionconsulting.com @jcaudron jo.caudron@duvalunion.com 00 32 475 43 80 98
  100. 100. M A S T E R I N G D i g i t a l Transformation

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