The document provides an overview of digital transformation and the challenges organizations face. It discusses various forces disrupting industries like new gatekeepers, empowered customers who expect instant access and personalized experiences, and emerging technologies like artificial intelligence, robotics, and the Internet of Things. The document advocates that organizations transform by scanning their environment, determining digital's impact, creating a vision for the future, and defining a strategic roadmap.
2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.
@jcaudron
10. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
11. This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want to
wait a week
NEW
16. CUSTOMER RELATIONSHIP
& CHANNEL
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL
THE TRANSFORMATION BOX
The Glass
The
The Gatekeeper
The Frog
The Package
The CyborgThe Participant
Survey
Culture
Ability to execute
Driver’s seat
TRANSFORMATION
17. CUSTOMER RELATIONSHIP
& CHANNEL
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL
THE TRANSFORMATION BOX
The Glass House
The Traveller
The Gatekeeper
The Frog
The Package
The CyborgThe Participant
Survey
Culture
Ability to execute
Driver’s seat
26. 24/7
PROXIMITY
Spectr is the Slack integration of
“De Juristen.” It is a free
application, offering you an in-
house counsel that is always
stand-by.
27. The evolution of unbundling and
how this changes your products,
services and go-to-market.
The Package
@jcaudron
28. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
Angry Birds
Twitter,
Facebook
Newspaper Website
CNN online /
app
Blogs
Vertical sites and
specialties portals
Yelo App
Apple TV
Spotify
Sporza.be
LinkedIn,
Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Waze
YouTube
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
Culture
Trends &
Lifestyle
31. FREECONOMY
Buffer is a social listening tool that gives the
user great utility for free till a certain extent.
Software users expect to get a part for free
for ever. They are willing to pay for extra
features and to scale the use.
32. FREECONOMY
ZipBooks is a free accounting software
to help business manage their invoicing
and expense tracking
38. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
The traditional gatekeeper
New “experts”
+
+
+
44. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
PLACE OnlinePoS
Hybrid
Omnichannel
(digital entering PoS)
(all functions go digital too)
47. INSTANT
GRATIFICATION
Xero is an online accounting software for small
businesses. Get real-time information anytime,
anywhere, on you laptop, tablet or phone.
48. Consumers are uniting. The
power of the crowd can be
good or bad for your organization.
The Participant
@jcaudron
49. The Participant Community Power of the crowd Sharing economyCollaboration
Sharing economy
From scarcity
to abundance
50. UBERISATION
Taxfyle is the Uber for accountants.
Submit your tax information, within
2 minutes you are connected to a
professional and within 24h all
paperwork is completed.
59. GLASS HOUSE
PACKAGE
FROG
GATEKEEPERTRAVELLER
PARTICIPANT
CYBORG
THE WHEEL OF
CHANGE
New experts and
our peers decide
what matters
People participate,
share and co-create
their future
Technology becomes
part of everything we do
The relationship with the
market changes
New experiences in
product, service &
packaging
The position in the
value chain changes
Mobile gives access to
everything, everywhere,
every time
71. READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
BUSINESS
STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
It’s great to see the
FUTURE
but can you build it?
72. DIGITAL LEADERSHIP
Asses, contain and
develop digital savviness
DIGITAL GOVERNANCE
Digital ownerships, roles, policy, structure
Digital Office, …
DIGITAL ORGANISATION
Reshape your organisation
Communication for faster growth
INCUBATOR PROGRAM
Stimulate internal creativity
and bottom-up innovation (hackatons, …)
START-UP BOOTCAMPS
Think, plan, act like a start-up and build
the minimum viable business case
CORPORATE ACCELERATOR
Drive outside-in innovation via collaboration with
start-ups
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
BUSINESS
STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
SOCIAL STRATEGY
Make social an intrinsic part
of the business
CUSTOMER EXPERIENCE
Continuously optimise your journey,
pain points and touch points
GROWTH HACKING
Implement smart techniques
to scale our business
CHANNEL HACKING
Reinvent your channel relationships
for a digital world
ORGANISATION
BUSINESS (OPERATIONAL) MODELS
BUILDING
THE FUTURE PROOF COMPANY …
CUSTOMER RELATIONSHIP
SOLUTIONS
SERVICE DESIGN
Define new style products &
services
PLATFORM MAPPING
Define (technology) solutions and
requirements
DATA STRATEGY
Make data an essential part of
day2day business
ROADMAP DEFINITION
Elaborate the Digital Agenda to become an actual
business roadmap
73. DIGITAL LEADERSHIP
Asses, contain and
develop digital savviness
DIGITAL GOVERNANCE
Digital ownerships, roles, policy, structure
Digital Office, …
DIGITAL ORGANISATION
Reshape your organisation
Communication for faster growth
INCUBATOR PROGRAM
Stimulate internal creativity
and bottom-up innovation (hackatons, …)
START-UP BOOTCAMPS
Think, plan, act like a start-up and build
the minimum viable business case
CORPORATE ACCELERATOR
Drive outside-in innovation via collaboration with
start-ups
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
BUSINESS
STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
SOCIAL STRATEGY
Make social an intrinsic part
of the business
CUSTOMER EXPERIENCE
Continuously optimise your journey,
pain points and touch points
GROWTH HACKING
Implement smart techniques
to scale our business
CHANNEL HACKING
Reinvent your channel relationships
for a digital world
ORGANISATION
BUSINESS (OPERATIONAL) MODELS
BUILDING
THE FUTURE PROOF COMPANY …
CUSTOMER RELATIONSHIP
SOLUTIONS
SERVICE DESIGN
Define new style products &
services
PLATFORM MAPPING
Define (technology) solutions and
requirements
DATA STRATEGY
Make data an essential part of
day2day business
ROADMAP DEFINITION
Elaborate the Digital Agenda to become an actual
business roadmap
74. Find my slides on
www.speakersbase.com/jo
Need help? Book me and my team to
consult you!
www.duvalunionconsulting.com
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98
75. M A S T E R I N G
D i g i t a l
Transformation