Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Managing Digital Transformation #ebook15

1.974 visualizaciones

Publicado el

Jo Caudron's presentation on managing Digital Transformation at #ebook15

Publicado en: Empresariales
  • Secrets to making $$$ with paid surveys... ▲▲▲ http://ishbv.com/surveys6/pdf
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Have you ever heard of taking paid surveys on the internet before? We have one right now that pays $50, and takes less than 10 minutes! If you want to take it, here is your personal link ■■■ https://tinyurl.com/realmoneystreams2019
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Managing Digital Transformation #ebook15

  1. 1. Managing Digital Transformation November 2015 jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98
  2. 2. @jcaudron • we are a digital and innovative marketing consulting company • founded in 2009 as Dearmedia, now the nucleus of the Duval Union ecosystem • we work for large European clients • we have a strong vision on the impact of digital and act accordingly • we are advisors, writers, coaches and entrepreneurs
  3. 3. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Are you an active social media user? Do you embrace new technology? Do you get your kicks from new business models? Who are you?
  4. 4. Digital disruption is real. Expect a smack in the face…
  5. 5. who is your…
  6. 6. Where did the money go?
  7. 7. @jcaudron Disruption Modeling Transformation You have a choice
  8. 8. @jcaudron Disruption Modeling Transformation You have a choice Fear Insight Direction
  9. 9. @jcaudron Waves of Digital Disruption 1995+ Music Photography Video Rental … 2005+ Print Media Books TV Travel HR … 2015+ Finance Healthcare Automotive Retail Education Telco … 2020+ All Safe havens will be subject to digital disruption …
  10. 10. @jcaudron What can we learn?
  11. 11. @jcaudron What can we learn?
  12. 12. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
  13. 13. Glass House Package Frog GatekeeperTraveller Participant Cyborg versus Retail
  14. 14. Glass House Package Frog GatekeeperTraveller Participant Cyborg Food
  15. 15. Glass House Package Frog GatekeeperTraveller Participant Cyborg Finance
  16. 16. Glass House Package Frog GatekeeperTraveller Participant Cyborg Media
  17. 17. Glass House Package Frog GatekeeperTraveller Participant Cyborg versus Publishing
  18. 18. So now that you understand Digital Disruption, how do you start the actual Transformation?
  19. 19. Stop hyping, start doing: Digital Transformation Modeling Sold in over 30 countries
  20. 20. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
  21. 21. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
  22. 22. Digital Transformation Modeling Spot and understand the dynamics of digital disruption Sold in +30 countries Analyse the impact on your industry and business Create a future vision and a transformation strategy Create a Digital Agenda that gets you there.
  23. 23. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
  24. 24. “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first (when problems arise, the first solution is always digital). Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research So, where are you? How digital is your company? Digital Leadership
  25. 25. The ideal situation CEO Ideally your CEO is the digital lead CIO COO CbsOSalesMkt
  26. 26. The ideal situation CEO Ideally your CEO is the digital lead Unfortunately she/he is probably not. CIO COO CbsOSalesMkt Is the CIO the digital lead? Is the CMO the digital lead?
  27. 27. DIGITAL OFFICE You need Digital Leadership, on all levels CIO COO CbsOSalesMkt CDO Virtual Digital Leadership Team Board of Directors Shareholders CEO Vertical focus, based on traditional technology, platforms, processes Transversal focus, based on business models, agility, change, people, … Vertical focus, based on channels, media, communication, marketing, …
  28. 28. DIGITAL OFFICE You need Digital Leadership, on all levels CIO COO CbsOSalesMkt CDO Virtual Digital Leadership Team Board of Directors Shareholders CEO ? Transversal focus, based on business models, agility, change, people, … The CDO • general manager with change management skills • Leadership • P&L-driven • Definition of strategy • Execution of results • Relationship-building and using influence • Demonstrating cultural sensitivity • Knowledge of digital business models • Experience with Transformation of products and technology capabilities (from analog to digital) • Experience in developing new channels in a fast and agile business way • A real passion about (deep-)technology • He’s in charge of the digital agenda, wherever it happens: the Factory, the Guesthouse or the Garage
  29. 29. Sales Marketing&Communication Service&Support HR (Digital)Technology PR&ExternalCommun. R&D&Enterprise2.0 Digital Business Models Are you locked-up in your vertical silo’s or can you create transversal business change? Sales Marketing&Communication Service&Support HR DigitalTechnology PR&ExternalCommun. R&D&Enterprise2.0
  30. 30. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
  31. 31. The Classics The Converted The Digital The Ruptured Traditional model Traditional channels Traditional models Digital channels New business models Digital channels Everything new Incumbents (you) Challengers (them)
  32. 32. Different types of innovation The Factory The Guesthouse The Garage Incremental innovation Change projects Breakthrough innovation
  33. 33. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
  34. 34. Digital Transformation Fleet ?Are you the captain of a rigid (sinking) ship Are you the commander in chief of a fleet that changes the world? (no, this is NOT Captain Iglo, it’s Edward Smith from the Titanic)
  35. 35. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
  36. 36. @jcaudron 1. The customer always decides
  37. 37. @jcaudron 2. All things you do must start from a superior experience
  38. 38. @jcaudron 3. From now on, you are an agile and flexible company
  39. 39. @jcaudron 4. You live in a world of uncertainty
  40. 40. @jcaudron 5. Always play on the offense instead of the defense
  41. 41. @jcaudron 6. Don’t be afraid to cannibalize your own business
  42. 42. @jcaudron 7. Never, ever, disrespect new or small players
  43. 43. 7 Key Take-Aways
  44. 44. @jcaudron Disruption is real, deal with it! Disruption Modeling Transformation 1. Disruption is happening anyway, often without your knowing…
  45. 45. @jcaudron Disruption is real, deal with it! Disruption Modeling Transformation 2. There are methods to understand the impact and plan for the future
  46. 46. @jcaudron Disruption is real, deal with it! Disruption Modeling Transformation3. You can take transformation in your own hands, but you will have to start NOW, in order to stay in the drivers seat!
  47. 47. @jcaudron 4. You’ll need digital leadership throughout the entire organization
  48. 48. @jcaudron 5. You will need to embrace new culture, policies, rules, methodologies, technology, processes, attitude, …
  49. 49. @jcaudron 6. You’re no longer too big to fail …
  50. 50. @jcaudron 7. still looking for n°7
  51. 51. So, what does your future look like? Thank you! jo.caudron@duvalunion.com @jcaudron 00 32 475 43 80 98
  52. 52. Managing Digital Transformation November 2015 jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98

×