While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.

1. Embracing Constant Change

2. 7x7x7 Ground Rules
1.Each EXPERT will have SEVEN MINUTES to share their TIP.
2.A gentle one-minute warning will sound.
3.Once the final signal sounds, no more TIPS!
4.Please hold all questions until the end.
5.There will be approximately 30 minutes for questions and
answers after all have shared.
6.Questions should be directed to the moderator.
7.Please keep track of TIPS on the back of your info sheet.

3. Our Moderator
Veronica Williams
@VJWBranding

4. Keeping Up With Social Media
Rich Nadworny
@rnadworny

5. Keeping Up With Social Media
Change is not the same as having a
Facebook Page

7. “Social media is not an advertising platform.
It is a platform to nurture and deepen
relationships.”
- Avinash Kausik

8. In The Broadcast Age
Business owned the Media
People were Social

9. In The Digital Age
Business has to be Social
People own the Media

10. Are YOU Social?

11. 1. Find Out What Your Customers Care About?

12. 2. Be Social to Help, or To Solve a Problem

13. 3. STOP BROADCASTING!

14. 4. Practice
Random Acts of
Social Kindness

15. Remember –
People Own the Media

16. Don’t worry about keeping up with
Social Media either.

17. “Instead of trying to build an authentic and real
customer experience, most companies' social media
efforts are too broadcast, too one-way, too scripted.”
- Bob Garfield

18. Stop worrying about new
(or old) social media channels and
start acting like a real person
would, that is, socially!

19. Build a Marketing Ecosystem
Matt Dodds
@Brandthropology

20. Build a Marketing Ecosystem
Google Adwords
Organic Google Organic Bing
Traditional Media
(Collateral, Print and PR)
Organic Directories
Web Design
&
Development
Copyright: 2013, Brandthropology, Inc.
Organic “Earned” PR
Database
Marketing
Website
Seg A Data Seg B Data Seg C Data Seg D Data Seg E Data
Tradeshows
& Conferences
Traditional
Media
Online
Media
Database
Marketing
SearchOptimization
Paid PlacementsPaid Directories
SearchOptimization
Health
Information
Technology.
Economic
Crime
Investigation
Cyber
Security
Integrated
Studies
Management
Info Systems
CFDI
Business
Management
Accounting
Computer &
Information
Systems
Healthcare
Admin
Software
Development
Paid Social Media
Organic Social Media
Bing Ads

21. Build a Marketing Ecosystem

22. Build a Marketing Ecosystem

23. Build a Marketing Ecosystem

24. Build a Marketing Ecosystem

25. Build a Marketing Ecosystem

26. Build a Marketing Ecosystem

27. Build a Marketing Ecosystem

28. Build a Marketing Ecosystem
(Repeat)

29. Build a Marketing Ecosystem
Google Adwords
Organic Google Organic Bing
Traditional Media
(Collateral, Print and PR)
Organic Directories
Web Design
&
Development
Copyright: 2013, Brandthropology, Inc.
Organic “Earned” PR
Database
Marketing
Website
Seg A Data Seg B Data Seg C Data Seg D Data Seg E Data
Tradeshows
& Conferences
Traditional
Media
Online
Media
Database
Marketing
SearchOptimization
Paid PlacementsPaid Directories
SearchOptimization
Health
Information
Technology.
Economic
Crime
Investigation
Cyber
Security
Integrated
Studies
Management
Info Systems
CFDI
Business
Management
Accounting
Computer &
Information
Systems
Healthcare
Admin
Software
Development
Paid Social Media
Organic Social Media
Bing Ads

30. Build Trust
Melody Burkins
@mbbvt

31. Build Trust
Old School

32. Build Trust

33. Build Trust

34. Build Trust
LEADERSHIP
IN UNCERTAIN
TIMES:
CREATE A
STRATEGIC, AD
APTIVE, &
INCLUSIVE
CULTURE
① Anticipate Trends
② Question Biases &
Status Quo
③ Be the Translator
④ Advocate for Inclusivity
& Diversity
⑤ Align Strengths
⑥ Invest in Life Long
Learning

35. Build Trust

36. Build Trust

37. Build Trust
TIP
Build trust by anticipating opportunity and
engaging diverse and disruptive thinking
Invest back in your team, creating a culture open
to change and life long learning

38. Engage Mindfully in the World of Lifelong Learning
Jason Boyers
@JasonBoyers

39. Engage Mindfully in the World of Lifelong Learning
Engage mindfully in the world of lifelong learning;
take an online class, talk with the head of
continuing education of a local college about low
commitment opportunities for your workforce,
discuss learning goals with your best employees,
and apply those goals to your most important
priorities. Your business is the best laboratory for
transformational learning and the development of
your employees.

40. Think Next Practices, Not Best Practices
Heather Anderson
@Vistage

41. Think Next Practices, Not Best Practices
Business Models, Product life cycles,
consumer appetites are shorter today
– How do you stay relevant in today’s
Economy?

42. Think Next Practices, Not Best Practices
Business Owners get Distracted by the Day to Day –
Where are your future profit pools located?
• Strategic Plan weekly, not yearly. – meet, assign, hold
accountable. What is still true? What is Next?
• Do a regular Steep - external analysis
(Social, Technological, Economic, Ecological, Political and
Industry) What is happening? What is Next?
• Value propositions should evolve – Where can incremental
innovation bring more and more value to our customers in the
areas of: Finance Process, Offering and Delivery? What’s Next?
• Develop a White Space Team? What’s Next?
• Employees best suited: good reasoning
skills, communication, collaboration, problem solving and
independence – Who Next?

43. There is Good News in the New Health Care
Bob Gaydos

44. There is Good News in the New Health Care
Health care in a “Direct-to-Consumer” market
 Health reform introduces marketplaces called “exchanges”
 VT Reform creates “Vermont Health Connect” exchange
 Individuals choose the carrier & benefits – not employers
 Currently, employers (with brokers) chase pennies
 Currently, decisions are made to over-insure or under-insure
 Individuals will see things differently:
 They will choose cost-sharing based on their personal situation.
 “Narrow” / “limited” networks will lower costs – both medical & Rx
 Health Savings Accounts will grow in popularity
 Individuals will demand more “value” than employees

45. There is Good News in the New Health Care
Health care in a “Direct-to-Consumer” market
 Health insurance companies are preparing for the changes:
 They are assuming pressure for lower increases
 They are working on new customer service models
 They are working on new payment models
 Hospitals
 Currently, the price and quality varies greatly
 This will change – as prices compress, and quality is rewarded
 Doctors:
 They will react to these “new customers”
 Concierge medicine is only the first stage of this reaction.

46. There is Good News in the New Health Care
What is the “take-away” message
Health Reform is underway.
Reform moves the choices away from employers,
and into the hands of individuals.
The carriers, and later the providers,
will react to this new consumer.
And that is very good news.

47. Deliver What Your Customer Needs NOW
Kate Paine
@KPaine66

48. Deliver What Your Customer Needs NOW
Resiliency in times of change
Reframe the ways of doing business
so that your business stays relevant
AND authentic to those you serve.

49. Permanence Change
Community-focused New marketing tools (social media, etc)
Extraordinary access to government reps Diversity
Aging population Aging population
Social programs, awareness, activities Educational initiatives
Industry networks (Chamber, etc.) E-commerce
Pride of state Technology
Volunteerism Tourism/Recreation
Keeping it local Environment/Climate change
Open-lands, environment “Green” building/Renewables
Tradition Health Care Reform
Friendly Quirky (“Keep Vermont Weird”)
Quality of Life Vermont as a brand
Innovative Innovative
Agriculture Shrinking middle-class/overextended debt
VERMONT

50. Embrace change – don’t fight it.
Conventional wisdom isn’t going to describe what’s
coming next. (In other words, old ways of thinking
won’t work any longer.)
• What value do you bring to your clients?
• How do you adjust your business model?
• Relationships matter now more than ever!
• Refine your niche market and target to same.
Deliver What Your Customer Needs NOW

51. Ask what you want to see more of:
• What do I want to start (not stop)?
• What do I want to create (not remove)?
• What do I want to support (not prevent)?
• What do I want to reinforce (not weaken)?
Use answers to these questions to make your
marketing efforts become opportunities vs. challenges.
Deliver What Your Customer Needs NOW

52. Remember:
Keep your business
relevant and authentic.
Deliver What Your Customer Needs NOW

53. Questions?
• Please direct either towards a
specific panelist or in general
for any to answer
• Use hashtag #777Change

54. Thank you for attending today.
Copies of today’s presentation are available for
sharing or download at:
• www.twitter.com/FamBizSuccess
• www.slideshare.com/dvdv