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Advanced Online Marketing With WordPress
- 1. Advanced Online Marketing for WordPress By: David Vogelpohl
- 3. My very first WordPress Post!
- 4. #wcatx
- 5. We’ll cover online marketing for… publishing converting traffic tracking success
- 6. publishing
- 7. The only SEO plugin you need Really, there is only one good one bit.ly/yoastseo @davidvmc
- 8. Yoast video walkthrough A quick tour of a complex product bit.ly/yoastdemo @davidvmc
- 9. Warning! Don’t get caught with your SEO pants down Leave unchecked! Use robots.txt for staging <meta name="robots" content="noindex"> Recently launched site having SEO problems? Check for noindex tags and robots.txt first.
- 10. Ad Rotate Plugin Control your ad inventory bit.ly/adrotatedemo@davidvmc
- 11. Add product feeds to content Popshops popshops.com@davidvmc
- 12. Popshops category pages Powerful shopping integration popshops.comProduct feed with affiliate links
- 16. Custom Post Types Uses fields instead of a WYSIWYG bit.ly/wpcpt@davidvmc
- 17. CPTs make marketing easier Super sonic content creation & updates Directories Ecommerce Videos Any Modular Content Reviews Landing Pages
- 18. Session Cam Watch your visitors browse your site sessioncam.com Redacted Redacted @davidvmc
- 19. Conversion guys to follow Read their books too. Roger Dooley @rogerdooley Brian Massey @bmassey Bryan Eisenberg @TheGrok @davidvmc
- 20. tracking success
- 21. UTM tracking links Track everything bit.ly/utmurls marketingclique.com/ ?utm_source=Facebook &utm_medium=MC-Page &utm_term=05-06-2013 &utm_content=Speaking-Announcement &utm_campaign=WordCamp @davidvmc
- 22. Identify your goals Track how you make money Online sales Form leads Phone calls Online chat Social sharing Email lists
- 23. Set and value goals Look where you’re shooting
- 24. Google Analytics Click Events Value and track your clicks bit.ly/eventhack @davidvmc
- 25. Converting events to goals Setting up for custom reports
- 26. Google Analytics Custom reports FTW
- 27. Source Report Where traffic and revenue come from Source Report bit.ly/sourcewcatx@davidvmc
- 28. Landing Page Report Top pages bringing in visitors and value Landing Pages bit.ly/landingwcatx@davidvmc
- 29. Browser Version Report Browser performance on traffic & revenue Browser Versions Report bit.ly/browsewcatx@davidvmc
- 30. Drilldown on browser versions Mathematical proof how bad old versions of IE suck
- 31. Oops Mathematical proof the mathematical proof was wrong
- 32. Lead Report Super stalking for super sales people Lead Report bit.ly/leadswcatx@davidvmc
- 33. Companion article to this presentation bit.ly/dvwcatx @davidvmc
- 34. @davidvmc David Vogelpohl bit.ly/dvwcatx I’m going to Disney World! Literally. I’m leaving for the airport right now.
Editor's Notes
- Thank you LisaThank all of you for coming to “Maximizing Your Affiliate Payouts”My name is David Vogel-PoleMerchant PerspectiveShare with you “10 Merchant Secrets for Higher Commissions”To set this up I want to tell you a little bit about myself
- Don’t forget to tweet with the Hash Tag #pubcon during the presentation.
- Don’t forget to tweet with the Hash Tag #pubcon during the presentation.