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1. Creating Landing Pages For
Google Adwords

2. In creating a Google AdWords campaign, advertisers often
spend most of their time creating their ads and
researching their keywords. There is often little or no
thought to where the surfer will be sent when the ad does
its job and generates a click. Often advertisers send the
surfer to the home page of their website, hoping the
website will do the rest of the work. These advertisers are
neglecting a very important part of their AdWords
campaign: the landing page. A good landing page is just as
important as a good ad, good keywords and strategic
bidding. By creating an effective landing page advertisers
can increase conversions, which will make their campaigns
more competitive and profitable.

5. Remember that surfers are impatient. You need to give
them what they want with as little effort as possible on
their part. Therefore, it is important to always keep your
original objective (conversions) in mind, as well as to refer
to the specific keywords and calls to action in your ad,
when creating your landing page.

6. The landing page is where you will use all your
copywriting skills to complete the sale. As I said before,
the goal of your ad is to get the click, and the goal of your
landing page is to get the sale. It is in your landing page
where you have all the room you need to explain all the
benefits and features of your product or service. It is
important to remember that your landing page is your
sales page.

8. Continue to expand on your headline in your copy with
more benefits for the prospect, and support these benefits
with the features of your product or service. Do this
throughout your copy and with subheadings. Make sure
you keep the prospect interested and try to build some
excitement in your product or service.

9. Use plenty of bullets and lists in your copy to show your
benefits and features. Bullets are essentially mini
headlines. Bullets can be used to summarize all benefits
the prospect will gain from your product or service. They
can also summarize all the problems your prospect is
experiencing and that your product or service can solve.

10. Headlines, subheadings and bullets are very important
aspects of your landing page. As I said above, surfers are
impatient and impulsive. They tend to be in a hurry and
want instant gratification. As a result, they often only scan
the page. If a surfer is scanning your page, they will only
read your headline, subheadings, and bullets. It is
important that you get all the benefits to the prospect
included in your headlines, subheadings, and bullets, for
this reason. Of course there are also surfers who will read
your whole page, so you will need to have good copy,
which provides greater detail and all the information the
prospect needs to make a decision.

11. Pictures are usually very effective, especially if you are
selling a product. In this case make sure the surfer gets a
good, clear look at the product. Since the surfer cannot
touch the product it is important that they get as much
visual information as they need. Your copy should support
your pictures and your pictures should support your copy.
The important thing is that the landing page is focused on
what the prospect wants. So if the prospect is looking for
gold plated doorknobs, then when they click your ad they
should go to a landing page where they only see pictures
of gold plated doorknobs, and only read text that
describes the features and benefits of gold plated
doorknobs.

12. Finally, at some point you will need to ask for the sale.
This all needs to be done on your landing page. Do not ask
the surfer to click through to another page and try to close
the sale there. You must close the sale on your landing
page. The surfer should only have to click through to your
order page to provide their credit card information. If you
are only looking to generate leads, have the form they
need to fill out on the landing page as well.

13. The landing page is a very important aspect of a Google
AdWords campaign. You should spend the same amount
of time, if not more, creating your landing page as you do
creating your ad and generating your keywords. By
creating effective landing pages you can improve the
overall profitability of your campaigns. Improving the
profitability of your campaign can allow you to bid more
per keyword and generate more traffic. In end, the landing
page is an integral part of your search engine marketing
and should not be neglected.

14. Please visit:
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2987
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