#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
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John Dye ( dyejo, inc. )Seguir
25 de Feb de 2015•0 recomendaciones•635 vistas
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
25 de Feb de 2015•0 recomendaciones•635 vistas
Denunciar
Marketing
Identifying and building relationships with key individuals and entities who can influence others is one key to ensuring the Gospel message is spread throughout the world. This session will lay out a simple and actionable framework for influencer marketing and provide a 5-step action plan that will help attendees realize success through harnessing and activating the power of relationships.
John Dye ( dyejo, inc. )Seguir
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#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
- 1. Hastening the Work through Influencer Marketing: Harnessing the Power of Relationships John Dye BONCOM
- 2. Text DYEJO to 50500 @dyejo #intersect John Dye BONCOM
- 3. HOW WE GOT HERE—THEN VS. NOW
- 4. HOW WE GOT HERE—THEN
- 5. HOW WE GOT HERE—NOW
- 6. HOW WE GOT HERE—NOW
- 8. WE ARE ALL BROADCASTERS
- 9. MANY OF US ARE “INFLUENCERS”
- 10. WHAT IS AN “INFLUENCER?” • Someone recognized as a thought leader or expert on a topic • Chief of a “tribe”
- 11. WHY ARE INFLUENCERS IMPORTANT? • Filter – Help with channel identification and content creation • Amplify – Help messages get to their target audience • Trendset – Not only understand the conversation, they help create the conversation
- 12. PLACEHOLDER FOR YOUR VIDEO OR GRAPHIC
- 14. Path to influencer marketing Define Discover MonitorActivate Measure
- 15. Path to influencer marketing Define • DEFINE – Identify target audience • Understand who impacts how they think, act, & feel
- 16. #ShareTheGift Nativity Video “Like-minded individuals” • DEFINE – Identify target audience • Understand who impacts how they think, act, & feel
- 17. Path to influencer marketing Define Discover • DISCOVER – Review influencers and their content. See if they align well with your objectives and target audience.
- 18. Piano Guys 3,620,426 Peter Hollens 946,707 David Archuleta 125,873 Devin Graham 2,860,266 Shaytards 3,134,397 Stuart Edge 2,287,116 Cute Girl Hairstyles 3,062,720 Alex Boye 376,709 Lindsey Stirling 6,167,072 Gardiner Sisters 434,967
- 19. Path to influencer marketing Define DiscoverMonitor • MONITOR – Ask yourself: • What topics do they write about? • What do they share? • What does their audience ask, and how do they interact?
- 21. Path to influencer marketing Define Discover Monitor Activate • ACTIVATE – Create relationships, build trust, plan on how you will work together
- 22. ThePianoGuys - Portuguese (Google+) Peter Hollens (Facebook) I Love Jesus Christ (Facebook) ThePianoGuys (YouTube) DevinSuperTramp BTS (YouTube) Peter Hollens (YouTube) We Broke a World Record (Shaytards)
- 23. Path to influencer marketing Define Discover MonitorActivate Measure • MEASURE – Track relationships and measure how they create desire outcomes – Express gratitude – Review and iterate
- 24. Over 3.5 million views on mentions from top Mormon YouTubers talking about the event. #sharethegift was trending during the event and video launch. 9 million+ views
- 26. In closing . . . • Don’t just look at # of followers; look at influence • Help influencers serve their audience, and you both win • Review secondary reach of influencers • Don’t just create a campaign; make a movement • There is a difference between a list and a relationship