To remain relevant in the marketing ecosystem, stay current with technology and use the 
most effective messaging channels to reach your target audience(s)!

1. MARKETING STRATEGY IN THE
AGE OF DIGITAL

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Then . . .

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How We Got From Here . . .

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Then . . .

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Then . . .

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To Here . . .

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TRADITIONAL MEDIA
• Print publications (newspapers, magazines, etc.)
• Television
• Radio
• Out-of-home (billboards, bus shelters, etc.)
• Telephone (telemarketing, etc.)
• Direct mail
• Face-to-face

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NEW MEDIA (emphasis on digital)
• “Owned” digital properties (websites, blogs, etc.)
• “Leased” digital properties (social media)
• E-mail
• Search (desktop and mobile)
• Display (desktop and mobile)
• Videoconferencing (webinars, Google+ hangouts, blab.im, etc.)

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Which is better, traditional or digital?

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mormon.org case study

16. I’m a Mormon Print publications
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PLAY BILL ADS
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PLAY BILL ADS
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PLAY BILL ADS

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18. I’m a Mormon New media (digital)
Key Word
Search

19. Internet New media (digital)
Mobile

20. I’m a Mormon New media (digital)
New York City–Twitter “Buzz”

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Influencer Marketing

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Why do zebras have stripes?

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Moral of the story?

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Don’t be a dodo.
Moral of the story?

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Stay current, and use the
most effective messaging channels to
reach your target audience(s)!
EVOLVE!

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@dyejo
THANK YOU!