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Using Words Effectively What are you going to say in a business letter?
The boss’s advice….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 8 Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adopt a conversational tone ,[object Object],[object Object],[object Object],[object Object]
For example, if you know the client well, you might write….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If you don’t know the client well, you might write…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Reader’s Vocabulary ,[object Object],[object Object],[object Object]
Check this out…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What did he say? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eliminate unnecessary words. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use specific Nouns ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Here are a couple more…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Does this get to the heart of the matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Avoid cliches, regionalisms, & slang ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Replace negative with positive ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Use bias-free terms ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use synonyms ,[object Object],[object Object],[object Object],[object Object]
How exciting or interesting is this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How about….. ,[object Object],[object Object],[object Object],[object Object]
Check these out…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Substitute a more precise adjective for the overworked “little” below. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Change the negative statement to a positive one. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Rewrite the following sentences to eliminate outdated or unpleasant expressions ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

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Using Words Effectively

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