1. Innovation is a Journey Search for jewels of the mind Unlock and open the door to new products and services Paint the picture of the idea Create a value proposition and bring it to market The Destination is Loyal Customers

4. New Product Development Process Ideation Screen New Technologies Identify Consumer Needs Ideate Develop Platforms Develop Product Claims Determine Consumer Targets Recommend Branding Develop Concepts Evaluation Screen Concepts Test Concepts w/Target Assess Market Potential Assess Technical Feasibility Estimate COGS Preliminary Pricing Development Assign Team Develop Timeline Finalize Formulation Validate Attributes Finalize Packaging Formulation Testing Financial Projection Management Input Go/No Go Launch Develop Launch Plan Full-Scale Production Execute Marketing Strategy Evaluate Refine Finalize Labels/Cases Arrange Logistics Consumer/Market Testing Develop Marketing Strategy Finalize Financial Projections Management Approval to Launch Commercialization

8. Character Profile Personality Type - Briggs-Myers Explorer Inventor: ENTP 2006 Theme is inventing, finding ingenious solutions to people and technical problems. Talents lie in developing ideas into functional and innovative applications that are the first of their kind. Thrive on finding new ways to use theories to make systems more efficient and people better off. Hunger for new projects. Have faith in their ability to come up with new approaches that will work. Education MBA Cum Laude-Thunderbird School of Global Management (Marketing focus) BA Honors - University of Texas, Austin (Consumer Behavior focus) Resume: http://www.linkedin.com/in/richvan Contact: richard@markdynamics.com Tel/Txt: 214.213.8411

10. Innovation = Value Creation Search for jewels of the mind Unlock and open the door to new products and services Paint the picture of the idea Create a value proposition and bring it to market “ Marketing and innovation produce results. All the rest are costs.” Peter Drucker