The launch of my book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, was a terrific success. Thank you to everyone who supported it! This recap is a collection of most of the FUSION launch activities in one easy-to-reference place.

1. FUSION
Book Launch Highlights
denise lee yohn | 12.24.18 | #FUSION
What a powerful
launch!

2. Dear Friends and Colleagues,
It took a proverbial village to make the launch of my book, FUSION: How
Integrating Brand and Culture Powers the World's Greatest Companies, a
success. Thank you for being my village!
I’ve been blessed by all the opportunities you helped create for me this past
year. This recap of the launch highlights serves as a reminder of what we
accomplished together – as well as a collection of most of the FUSION launch
activities in one easy-to-reference place.
The brand-culture fusion movement has only begun, but I hope you agree we’ve
gotten off to a great start. So, please join me in celebrating what has been a
very good year and a terrific launch!

3. 30 speaking engagements…
including:
MenuDirections
PCMA Education Conference

4. CNBC media appearances

5. three bookstore events
Warwick’s In La Jolla Stanford University Book Passage in San Francisco

6. included on 2018 best book lists
“Starbucks, Southwest,
Patagonia. They are
different brands, but
those who closely
study successful
companies today
might point to one
similarity: These
companies’ brands
are the embodiment
of their culture, and
vice versa. Few brands
actually achieve this
state, but it’s a major
quest these days.
That’s why Denise Lee
Yohn’s Fusion: How
Integrating Brand and
Culture Powers the
World’s Greatest
Companies is a
welcome arrival.”
“The importance of
company culture has
been championed by
countless authors and
business leaders. And a
company’s brand is just
as central to a
company and its
identity. What Denise
Lee Yohn offers is a
guide to fusing these
‘two atomic nuclei’ of
business together to
align your organization
and power growth.”

7. terrific reviews on Amazon
This is one of those books that need to
be read and applied daily to make it
usable / achievable. – Amy Dru
P.S. In an effort to be unbiased, I’ve only included reviews from people I don’t know.
The book is great. Very readable. Lots of
examples and case studies here you will
recognize and nod ascent to. Very, very
applicable to your organization (business or
otherwise). It will make you think and want to
apply. Much recommended. – T. M. Reader
Excellent book with new information
and an attitude... You won't be able
to put this book down. -- Glenda
I have been preaching the gospel of
this book since I started reading it. It is
currently the book of the month in my
business group. I will keep
recommending it and rereading it.
– Kevin Davis
This book is a must have for
businesses. -- Michelle Rayburn
Denise Yohn does a fine job of
demonstrating the importance
fusing brand and culture.
– James Strock

8. nearly 40 online interviews & podcasts
including:

9. lots of reviews & other coverage
including:

10. over 30 bylined articles
including regular contributions to Harvard Business Review and Forbes
Plus tons of blogposts, LinkedIn articles, newsletters, and more…

11. DENISE LEE YOHN
Thank you!
@deniseleeyohn | #FUSION