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Building your Network


          Edward M. Erasmus, MA
          March 15, 2013
About me…
• Edward M. Erasmus
• Degree in Business & Finance
• Degree in Public Administration, Management &
  Organization Sciences
• Professional areas: accounting & control, public
  finance, strategy, marketing, financial
  management, operations management,
  entrepreneurship and innovation, social media.
• Married, 3 daughters
About me…
• Head of Operations @ Free Zone Aruba NV
• Part-time lecturer @ the University of Aruba
  (FEF & FAS)
• Speaker and facilitator
• Member of the National Council for Innovation
  and Competitiveness (NCIC) since 2011
• Advocate for a sustainable Aruba
• DJ, music producer, innovation freak…
How about you?...



• Name
• A unique and outrageous word
  to describe you
Before we start….
Roadmap for today…

    The roots of networking
    Networking explained
•

    Forms of Networks
•

    7 Tips for better Networking
•

    Networking in the 21st century
•

    Some final thoughts
•
•
• A field of computer science
• In the context of online social networking
  (via social media)
• Complex network theories…
• Etc., etc.
But to uncover the origin of networking we
will have to travel way way back in time…
6,000 years B.C.
Barter…
• The first evidence of network building with
  the purpose to exchange goods.
Which brings us to the point of
        networks….
Network…

• A concrete pattern of relationships
  among entities in a social space.
Networking is…
    Socialization with a purpose
    A process of exploration
•

    One or more fluid conversation
•

    A way to learn how to help others
•

    Taking genuine interest in others
•

    Creating genuine interest in yourself
•
•
Networking is…
• Not drinks with the buddies
• Not telling someone all the problems you have
• Not telling everyone how much you need a
  new job
• Not sticking your card in somebody’s face
• Not a debate
• Not proving how smart you are…
Networking is about
      relationship building

• Building and maintaining genuinely
  helpful relationships with other people,
  for mutual benefit.
• It’s about creating a diversity of
  connections and win-win alliances with
  others through nurturing relationships
  based on trust.
Why Networking??
Because the alternative is sheer luck…
Why Networking??
• Everyone of us has something to offer that
  someone else wants…..
• Information, resources, skills, experiences,
  connections, etc.
• Good networking promotes mutual exchange…
Forms of networks


1. Social networks among individuals:
   friendship, advice-seeking, romantic
   connections, acquaintanceship
2. “Formal,” contractual relationships
   among organizations and people: strategic
   alliances, buyer-supplier contracts, joint
   ventures etc.
Forms of networks



   relationships flow through people: director
3. “Informal” inter-organizational

   interlocks, employee mobility, social networks
   that cross organizational boundaries
4. Affiliations, shared memberships that
   suggest connections: trade associations,
   committee memberships, co-authorships etc.
Personal networking
• Networking for personal and social reasons
• Finding people with common interests
• May lead to unexpectedly meaningful
  connections
Strategic networking
• At a strategic level, it is important to
  consider how you should be networking to
  achieve your business and career goals.
• How can networking help you? Who should
  you be networking with and how can you
  meet those people?
• What can you do for them?
7 tips for Networking at events

1.   Resist the urge to arrive late.
2.   Ask easy questions.
3.   Ditch the sales pitch.
4.   Share your passion.
5.   Smile.
6.   Don’t hijack the conversation.
7.   Remember to follow up.
“Communication–the
human connection–is the
key to personal and career
success.”
        ~ Paul J. Meyer
Networking   in the 21st Century
State of Social Media

• Since the launching of Facebook (2004) and
  Twitter (2006).
• Unprecedented growth in usage of social
  platforms.
• Not just for sharing fun stuff with friends…
• Opportunities for people and businesses to
  engage in creative new forms of online
  communication and networking
Countless array of platforms…
Not a hype…..



 It’s a fundamental
 shift in the way we
 communicate.
1B
microblogging tool + social networking


Registered Users
200,000,000 +



Updates per month
130,000,000 +
Registered Users
200,000,000 +
•Find contacts
•Start and use groups
•Create resumes
•Use ‘signal’ for news/info
•Link with slideshare
•…and more….

LinkedIn community in
Aruba is growing fast!
Contains profiles of
Fortune 500
executives and
leading
entrepreneurs

Average individual
salary on LinkedIn
is $115,000
Social Platforms are
changing the way we
      network
Social Networking is
           disrupting how we…
    Interact
    Gather and share information
•

    Make decisions
•

    Collaborate, develop and create
•

    Do business
•
•
The Facebook Effect..
      1. Driver for Democracy
      2. Content Sharing and
         Collective Experience
      3. A Return to Neighborly
         Communication
Driver for democracy
Driver for democracy
Collective experience
Return to Neighborly
   Communication




A global village…
Global Networking
Global Networking
Global Networking
Global Networking
Global Networking

• Networking with peers around the globe is
  easier than ever
• Changing the way we relate to one another
• Opportunities, opportunities, opportunities…
Building Your Network
     Create a network database
     Use social media to your advantage
 •

     Join service clubs
 •

     Offer to volunteer and help others
 •

     Build your own interest group(s)
 •

     Join global networks and platforms
 •
 •
Some final thoughts…
Network with purpose and integrity
    Know what you want
    Know what you have to offer
•

    Think ‘Win-Win’
•

    Never misuse your contacts
•

    Be patient
•
•
Networking Zombies…




Avoid becoming one...
Edward M. Erasmus, MA
e.erasmus@fzanv.com
edward.erasmus@ua.aw
Facebook: http://www.facebook.com/edwardmerasmus
Twitter: http://www.twitter.com/em_erasmus
LinkedIn: http://www.linkedin.com/in/edwardmerasmus
Instagram: http://www.instagram.com/em_erasmus
Blog:     http://edwardmerasmus.wordpress.com
Questions…

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Building your Network - Breakout Session @ Student Leadership Summit 2013 Aruba

  • 1. Building your Network Edward M. Erasmus, MA March 15, 2013
  • 2. About me… • Edward M. Erasmus • Degree in Business & Finance • Degree in Public Administration, Management & Organization Sciences • Professional areas: accounting & control, public finance, strategy, marketing, financial management, operations management, entrepreneurship and innovation, social media. • Married, 3 daughters
  • 3. About me… • Head of Operations @ Free Zone Aruba NV • Part-time lecturer @ the University of Aruba (FEF & FAS) • Speaker and facilitator • Member of the National Council for Innovation and Competitiveness (NCIC) since 2011 • Advocate for a sustainable Aruba • DJ, music producer, innovation freak…
  • 4. How about you?... • Name • A unique and outrageous word to describe you
  • 6. Roadmap for today… The roots of networking Networking explained • Forms of Networks • 7 Tips for better Networking • Networking in the 21st century • Some final thoughts • •
  • 7. • A field of computer science • In the context of online social networking (via social media) • Complex network theories… • Etc., etc.
  • 8. But to uncover the origin of networking we will have to travel way way back in time…
  • 10. Barter… • The first evidence of network building with the purpose to exchange goods.
  • 11. Which brings us to the point of networks….
  • 12. Network… • A concrete pattern of relationships among entities in a social space.
  • 13. Networking is… Socialization with a purpose A process of exploration • One or more fluid conversation • A way to learn how to help others • Taking genuine interest in others • Creating genuine interest in yourself • •
  • 14. Networking is… • Not drinks with the buddies • Not telling someone all the problems you have • Not telling everyone how much you need a new job • Not sticking your card in somebody’s face • Not a debate • Not proving how smart you are…
  • 15.
  • 16. Networking is about relationship building • Building and maintaining genuinely helpful relationships with other people, for mutual benefit. • It’s about creating a diversity of connections and win-win alliances with others through nurturing relationships based on trust.
  • 17. Why Networking?? Because the alternative is sheer luck…
  • 18. Why Networking?? • Everyone of us has something to offer that someone else wants….. • Information, resources, skills, experiences, connections, etc. • Good networking promotes mutual exchange…
  • 19. Forms of networks 1. Social networks among individuals: friendship, advice-seeking, romantic connections, acquaintanceship 2. “Formal,” contractual relationships among organizations and people: strategic alliances, buyer-supplier contracts, joint ventures etc.
  • 20. Forms of networks relationships flow through people: director 3. “Informal” inter-organizational interlocks, employee mobility, social networks that cross organizational boundaries 4. Affiliations, shared memberships that suggest connections: trade associations, committee memberships, co-authorships etc.
  • 21. Personal networking • Networking for personal and social reasons • Finding people with common interests • May lead to unexpectedly meaningful connections
  • 22. Strategic networking • At a strategic level, it is important to consider how you should be networking to achieve your business and career goals. • How can networking help you? Who should you be networking with and how can you meet those people? • What can you do for them?
  • 23. 7 tips for Networking at events 1. Resist the urge to arrive late. 2. Ask easy questions. 3. Ditch the sales pitch. 4. Share your passion. 5. Smile. 6. Don’t hijack the conversation. 7. Remember to follow up.
  • 24. “Communication–the human connection–is the key to personal and career success.” ~ Paul J. Meyer
  • 25. Networking in the 21st Century
  • 26. State of Social Media • Since the launching of Facebook (2004) and Twitter (2006). • Unprecedented growth in usage of social platforms. • Not just for sharing fun stuff with friends… • Opportunities for people and businesses to engage in creative new forms of online communication and networking
  • 27. Countless array of platforms…
  • 28. Not a hype….. It’s a fundamental shift in the way we communicate.
  • 29. 1B
  • 30. microblogging tool + social networking Registered Users 200,000,000 + Updates per month 130,000,000 +
  • 31. Registered Users 200,000,000 + •Find contacts •Start and use groups •Create resumes •Use ‘signal’ for news/info •Link with slideshare •…and more…. LinkedIn community in Aruba is growing fast!
  • 32. Contains profiles of Fortune 500 executives and leading entrepreneurs Average individual salary on LinkedIn is $115,000
  • 33. Social Platforms are changing the way we network
  • 34. Social Networking is disrupting how we… Interact Gather and share information • Make decisions • Collaborate, develop and create • Do business • •
  • 35. The Facebook Effect.. 1. Driver for Democracy 2. Content Sharing and Collective Experience 3. A Return to Neighborly Communication
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  • 40. Return to Neighborly Communication A global village…
  • 45. Global Networking • Networking with peers around the globe is easier than ever • Changing the way we relate to one another • Opportunities, opportunities, opportunities…
  • 46. Building Your Network Create a network database Use social media to your advantage • Join service clubs • Offer to volunteer and help others • Build your own interest group(s) • Join global networks and platforms • •
  • 48. Network with purpose and integrity Know what you want Know what you have to offer • Think ‘Win-Win’ • Never misuse your contacts • Be patient • •
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  • 54. Edward M. Erasmus, MA e.erasmus@fzanv.com edward.erasmus@ua.aw Facebook: http://www.facebook.com/edwardmerasmus Twitter: http://www.twitter.com/em_erasmus LinkedIn: http://www.linkedin.com/in/edwardmerasmus Instagram: http://www.instagram.com/em_erasmus Blog: http://edwardmerasmus.wordpress.com