Increase your click through rates by writing better Pay Per Click Ads. If you think they are just classified ads placed on the web, think again.

2. You are limited to 95 characters And you thought Twitter was tough A PPC ad is NOT a classified ad So don’t use the same fundamentals to write one. Keep your sales pitch to yourself Sorry - but nobody cares What is on your readers mind? talk directly to their state of mind at the moment they see your ad Learn to Be Found

3. When searching online, your target is actually telling you exactly what they want. Are you ... Listening Learn to Be Found

4. ARE YOU SPEAKING TO THEIR LISTENING? Resist the temptation to tell them what you think they should know We cannot educate them in 95 characters. Don’t condense your entire sales pitch - they asked a specific question. Give them a specific answer based on the keywords they used to search. Speak directly to the keywords or phrase. Put yourself in their shoes. 1 Learn to Be Found

5. IS YOUR TITLE RELEVANT & COMPELLING? Your title is the key to success in pay per click advertising. If it is not relevant to the keyword they typed in, they won’t even click on your ad. Google Adwords allows a 25 character title. If your keyword is 15 of those... Every character counts. Be creative. You must entice them. Your words must make them believe they will find what they are looking for if they click on your ad. 2 Learn to Be Found

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8. IS YOUR TITLE SHORT? Every character counts. An “automobile” is a “car” A “giveaway” is a “gift” An “offer” is a “deal” Every character saved can add up to another important word that you can use. 4 Learn to Be Found

9. IS YOUR APPROACH CREATIVE? You must “invite” people to click. Be clever. Be different. Stand out. Be specific. Don’t sell portable computers - sell 12” netbooks. Words unlock images in people’s minds. Learn to engage them based on their state of mind, which they reveal with the specific keyword they type in. 5 Learn to Be Found

10. And remember - It only costs a little time to TEST and it is time well invested. Test a positive message against a negative Test humor against serious. Test conservative against outrageous Test. Test. Test. Then... Learn to Be Found

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