Hello,we are E3
Probably the best company you’ve never heard of.
e3reloaded.com
#CultureCode

Work sucks
An average person spends 80, 000 hours at work in their
lifetime. When you put that into perspective, that’s the
majority of our lives. Yet it sucks for most people.
In the 21st century, work has almost become a dirty word.
Employees are still chained to their desks, trapped in the
20th century. Leaders have become disconnected and
isolated, teams disempowered and dysfunctional.

Our vision is to create a
world where work doesn’t
suck anymore.

It starts with us.
Living, breathing and
preaching what we stand
for. Showing the world
it’s possible.

This means…

6
Bureaucracy
Stupid office policies
Politics
Complacency
Committees
Siloes
Uniforms
Holiday limit
Medical certificates
Blocked websites
Job descriptions
Org charts
Matrix dotted lines
NO

We don’t BCC people in emails. There’s definitely no blocking of any websites.
Especially since we like to play ‘No Diggity’ on YouTube to kick off meetings (yes we can
f*&$king access YOUTUBE).
If you find yourself with a headache, please help yourself to a Panadol. Last time we
checked, you were a functioning adult so you don’t have to fill out a first-aid form.
There’s no dress code, because let’s face it, they are kind of stupid. How can a
company not trust their employees to dress themselves???
In our world, the first to leave the office is celebrated. Good for you for having a life,
managing your time and getting shit done!
Also, we expense frozen yogurts and smoothies for the team. Sometimes an afternoon
sugar kick is just important to the operations of our business as a conference
call.
You don’t need 10 signatures to do stuff. Most of the time, the only approval you
need is your own.

8
A
LOT
OF
Freedom
Trust
Empowerment
Gratitude
Feedback
Development
Growth
Love
Happiness
Frozen yoghurt
Champagne
Laughter
Lemon Cake
Facebook

We like hand-written cards and appreciative gestures, team hugs and high fives.
Sometimes we start meetings with interpretative dance.
Tuesday is as good a day as any for a team champagne. And we spoil our team on
their birthday.
There are no set days of annual holiday leave. We take as much time as we want.
We go and explore. See the world. Learn new things. These are the type of
people we want to work with. We want to create an environment of curiosity and
different perspectives.
We work our asses off. We get shit done. We are frequently under pressure but we’re
there for each other. We have each others’ back. We don’t even know what silos
are. Everyone does everything. Nothing is beneath us.

Our method of madness is not
for everyone.

WE GET SHIT DONE
Small is beautiful. We intentionally have a small team of 10
people. A small group of people that want to change the
world are a force to be reckoned with. We like to get shit
done. We put our hearts and minds into each and every
thing we do. You will never hear “that’s not my job” or “this
isn’t in my scope” around here.

FEEDBACK IS THE
BREAKFAST OF CHAMPIONS
The first thing we ask after a big milestone or even just
a normal day is: What lessons can we take away for next
time? How can we improve? We are pretty adamant about
this stuff. And we know it’s uncomfortable for some people,
but we think it’s more important to help each other grow.
Not giving feedback is selfish. To win our hearts, give us
great, constructive feedback.

FAIL FAST, FAIL OFTEN,
FAIL FORWARD
Complacency is the enemy of innovation. We are always
entering unknown territories. Pushing past our comfort
zones. Doing things we haven’t done before. And that
means, we often fail. And that’s perfectly okay, because we
learn a lesson every single time. As a result, we are constantly
improving and pushing the boundaries of our work.

And honestly,
a lot of the time,
it’s (really) difficult.

This visually represents how we work. It’s messy. The opposite of linear.
We wade through a lot of complexity to get to simple and intuitive ideas.
Most days we are in the middle. Confused. Fearful. Anxious. These are real
emotions felt by anyone trying to do things differently. We push through it, and
trust the process. If it was easy, everyone would do it. The road to greatness is
rarely ever a smooth one.

We love
our clients
You know who you are ;)
The ones who dive into the chaos
with us and get onboard to change
the way the world works. Our
clients are awesome. They are unique.
The change makers, the corporate
rebels, the disruptors. Our clients
inspire us. They fight against
mediocrity. They choose greatness.
They challenge the status quo.
They search for next practice. We
are lucky to work with people that
want to make a dent in the universe.

We stand for exceptional
employee experiences (E3)
We are Brave, Sharp and Passionate
In the last five years we’ve made work suck a little less for
hundreds of thousands of people across Asia, Africa and Europe.
And we have a bloody brilliant time doing it.

18
The E3 Family
EMMA REYNOLDS
CEO & Co-founder
(Hurricane Reynolds)
MALOU KO
Creative Director
(The Real Boss)
JARED KING
Co-founder
(Marathon Meistro)
LOUISA WAI
Senior Graphic Designer
(Another Legend)
LIZ KREUGER
Head of User Experience
Design
(The Genius)
JEN KONG
Senior Graphic Designer
(Another Genius)
LAURA WINCH
User-Experience Design
Manager
(The Legend)
ANKITA ROY
User-Experience Design
Associate
(The Boss)
JAMES ADDISON
The Newest Member
(The Other Dude)
NICK AVERY
Our brother from another
mother (he runs Lyric)
(The Wise One)

19
Our AWESOME Clients

Thank you!
e3reloaded.com