75. BROADCASTING
1 to many, synchronous, one-way
“One small step for man...”
HANDSET STRATEGY 66
76. MULTIMEDIA, MULTIMODAL
voice, text, video, gui
VOICEMAIL MESSAGING PHONE CALL PTT
(ring) “hello...oh, (beep) “Coors ok?”
“you have one new
hi Jack”
message...”
(beep) “ugh”
“Hi Bill, Iʼm glad youʼre
“hi Bill, this is jack, let me
(beep) “fine, Shiner
coming.
know if you are coming to
then?”
the party”
Bring more beer.
(beep) “great”
ok?”
(beep) “ok, got it,
on my way”
ONE CONVERSATION. MANY MODES.
HANDSET STRATEGY 67
today is fixed. the near future is what we help our customers with- the design and development of “what’s next”- FutureNow. We observe the current state of things, we correlate these findings with the past, and we imagine the distant future. This helps is predict the near future- the futureNow.
To drive the near future you have to look further. This is where I want to focus. I’m going to show some very ordinary inventions that are driving us towards an incredible future.
so this idea is clearly accepted and popular. I’m going to take this idea and explore it’s next steps. First, an industrial perspective. What’s going to happen to the business. And second, a more futuristic and sociological perspective. Both center around this idea of the “WHITE BOX”
The ‘white box’ is also a conceptual placeholder for a much larger vision
introduce recognize second life, the online world to borrow the terminology- second life and first life. The problem is, this world is trapped inside the box. It isn’t connected to first life.
the two boxes represent the conceptual boundaries of each universe, both real-life and the digital world. Each plays by different rules, and is engaged in different modalities.
time separation- we go to and from our computing experiences (sitting down at desk to use computer) They are also separate worlds/spaces, the Second within the First.
When we want to compute (second life) we must shut out first life.
innovation is helping to blur these lines- both in terms of time and space (second life showing up throughout more and more of first life. For example friendships driven-by not just facilitated-by social networks.
Let’s take a moment and watch a funny take on this phenomenon. Obviously they’ve stretched the idea into fantasy but it reflects the disparity in our first and second lives.
Each plays by different rules, and is engaged in different modalities. but we’re trying to use them both for the same fundamental purpose- interpersonal communications
let’s look at a series of technical and social evolutions that are driving this concept (merging)
let’s look at a series of technical and social evolutions that are driving this concept (merging)
(but the outcome is a huge sociological impact. )
let’s look at a series of technical and social evolutions that are driving this concept (merging)
next set of slides sets up argument like this:
first to show there are existing modalities in comm.
then describe origins of those, compare to current technical affordances.
enclose them within the notion of “conversations” (or toss this point)
then recount the idea that if you accept the notion of the blown-up computer then this implies open field of invention for comm.
current modal dependency on technologies (devices, etc) is gone and comm is free to align with human needs and desires.
affordance overhead refers to the notion that comm modes are limited by the overhead imposed by their technical affordances- transport, device, etc.
The first way to look at this is through the lense of history
These modes show up in ordinary human engagement with or without technology
and even in modern multi-model forms
and we can chart this idea in many many ways
and we can chart this idea in many many ways
and we can chart this idea in many many ways
and we can chart this idea in many many ways
The second is a more analytical way- by charting out the different ways we communicate we can see where many inventions come from
totems.
when we’ve teased apart the problem like this, and we recognize the scope of human communications, we can realize the open field of invention still possible.
