Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile.
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Dstillery demystifies your consumers' digital footprints
to reach new audiences across
mobile and desktop, at moments that matter.
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Qualitative Behavioral and Geo-Location Data
BROWSER
BEHAVIORS
PLACES OF
INTEREST
DEVICE
LOCATIONS
APP
BEHAVIORS
Digesting 50 Billion Data Points Daily
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LIFESTYLE
Married
College Graduate
INTERESTS
Sports
Gourmet Food
Movies
DEVICE / PEAK DATA USAGE
Mobile Phone: Wed, 8pm
PASSIONS
Luxury Cars
Music
Cooking
LAST SITE VISITS
Motor Trend
Food Network
Fandango
LOCATIONS VISITED
Whole Foods
AMC Theater
Porsche Dealership
Insights And Delivery Across
Devices, Formats and Channels
Mobile/ Tablet Display Desktop Display In App Video