This document provides tips for delivering powerful presentations. It emphasizes that the goal of any presentation is to persuade the audience and "sell an idea". It recommends focusing on crafting a clear central message or key idea, knowing your audience, using techniques like storytelling and repetition, and rehearsing extensively. Presentations should be well-structured, visual, and concise to engage listeners with short attention spans. Proper preparation including practice is key to an effective presentation.

1. http://josemariapalomares.blogspot.com
@chemapalomares

2. DELIVERING
POWERFUL
PRESENTATIONS
AN APPROACH TO SUCCESSFUL COMMUNICATION
JOSÉ MARÍA PALOMARES

3. • Have you ever thought how
many presentations like yours
has your customer / colleague /
boss… attended?

4. Why do we
make a presentation?

5. To inform?
To convince?
To motivate?
Yes, of course,
To persuade?
To influence?
but…

6. …at the end
we make a presentation to sell an idea

7. “Communication is about getting others
to adopt your point of view, to help them
understand why you are excited. If all you
want to do is create a file of facts and
figures, then cancel the meeting and send
in a report”.
“The presentation is to make an
emotional sale”
Seth Godin, author of Really bad powerpoint

8. BAD PRESENTATIONS
BAD COMMUNICATION
LESS EFFECTIVENESS
LESS SALES

9. 1. MESSAGE
2. AUDIENCE
3. TECHNIQUES
4. RECOMMENDATIONS
5. DON’T DO
6. INSPIRATION’S SOURCES

11. What is the most important ingredient
of a successful presentation?

12. The slides?
The speaker?
The data?

13. The main idea

14. What is my absolutely central point?

15. Can you pass the elevator test?

16. Two basic types of key message:
– Informative: if you want to inform your audience,
then your key message is the most important idea you
want them to remember
– Persuasive: if you want to persuade them, then your
key message is the action you want them to take.

17. Express your idea in one clear and succinct sentence.
Everything else in your presentation will support your key
message

18. • The idea includes the main purpose of our speech and
the feeling we want to cause on the audience.
»Relevant, interesting and meaningful
»Simple
»Easy
»Concrete
»Credible
»Well structured

19. • Set the idea
• Create a headline that sets the direction
for your presentation.
• Give the audience a reason to listen.
• Make your theme clear and consistent

20. Show the main idea up front.
“Today I want to show you how
the new distribution strategy will give you
new business opportunities in your area”

21. If you can’t explain it simply,
you don’t understand it well enough.
Albert Einstein

22. Simplicity is the ultimate sophistication
Leonardo da Vinci

23. • Define a limited
number of key
ideas.
• The audience has a
fish memory

24. • Make sure your information is
clear, well organized and easy
to follow
• Create a table of contents

25. • Make numbers and statistics meaningful and memorable.
If Facebook were a country, it would be
the 3rd in terms of population after China
and India, and before USA

26. 5 Gb
or
1,000 songs in your pocket?

27. • Concentrate in the relevant
information.
• Do not ramble on about
irrelevant stuff or precedents
“The secret of being a bore is to tell everything”
Voltaire.

28. • Talk in terms of benefits for the
audience

29. • Only facts and figures that support your
message.
• Reliable sources and testable credentials

30. MAKE IT SHORT
Studies show that listeners
loose attention after
approximately 20 minutes.
http://www.speakingaboutpresenting.com/content/7-ways-audience-attention-presentation/

31. Welcome and thank you
Key message (headline / main purpose)
Define the problem
Benefits of solving the problem
Proposed solution
Reinforce key message
Conclusion & next steps (call to action)

34. What do you have to know about your audience?

35. • Number
• Language
• Background
• Attitude
• Expectations
• Who is who

36. …and remember who you are for them!
• Your role: expert, leader, provider, client, boss, etc.
• Your reputation (and your company’s)

37. So yo must…
• addapt your language and your style
• decide if interaction is good (it doesn’t always work)
• give the right information (quantity & quality)

39. • Storytelling
• Anecdotes and personal
experiences
• Repetition
• Quotes and testimonials
• Body language

40. • Original way to transmit
knowledge to the next
generation.
• Proven method to
communicate effectively
and to gain empathy.
Martin Luther King said ‘I have a dream,’ not
• A way to engage, move ‘I have a strategy and a vision’.
and inspire the audience.
http://www.youtube.com/watch?v=9oXtd_XRb3U

41. • including personal
experiences and turning
dry statistics and numbers
into a compelling plot line
can truly move an
audience
Obama includes many personal experiences in
his speeches to support his message and to
persuade his audience.
http://www.youtube.com/watch?v=IOR3n68Qf2w

42. • Repetition guarantees your message is internalized.
• You can say the same thing in many different ways.
• Use this tecnique for the core message or for a very
difficult concept.

43. “Less is more”
Van Der Rohe (1886‐1969), arquitect & designer
• Reinforce your message and add credibility

44. “Let your customers, your distributors, opinion leaders, etc.
explain how good you are and reinforce your message!”

45. • 93 % communication
is non verbal*
*Prof. A. Mehrabian: 7% of information is
given by words, 38% by the voice and
55% by body language

46. • Kind attitude: smiling is free!
• Eye contact
• High energy: show enthusiasm and
energy.

47. • Dress code: “You never get a second
chance to make the first impression”

48. • Be natural: move around, walk, use
your hands…
• Do not hide behind the podium
• Be aware of mannerisms (hand
movements, use of “ums” “ahs”….)

49. • Use your sense of
humour (unless you
don’t have it!)
• Positive emotions help
you to engage your
audience
http://www.ted.com/talks/sir_ken_robinson_bring_on_the_revolution.html

50. • Don’t turn your back to the
audience
• Try not to interfere with the
projection

52. Great presenters like Steve Jobs visualize,
plan and create ideas on paper before
they open the presentation software.

53. • 1/3 thinking and scripting
• 1/3 building slides
• 1/3 rehearsing

54. • Take a pencil and a piece of
paper before you open your
laptop.
• Take your time. Good
preparation is 80% of success.
• Avoid “cut and paste”

55. • Not too fast (particularly important in an
international meeting or when explaining
difficult concepts)
• Try to vary your pace, volume, tone,
emphasis… ie: key ideas or conclusions
remarks are best presented at a slower
rythm.

56. The right word may be effective, but no
word was ever as effective as a rightly
timed pause.
Mark Twain

57. • Choose an adequate font
(easy to read and
understand.
• Just one or two!

58. ARIAL: stable, conformist
TAHOMA: young, plain
CENTURY GOTHIC: happy, elegant
GEORGIA: formal, practical
TIMES NEW ROMAN: professional, traditional
COURIER: plain
VERDANA: professional, cool
CALIBRI: elegant, professional

59. ALGERIAN
BICKHAM
BLACKADDER
BRUSH SCRIPT
ECCENTRIC
FREESTYLE
GIDDYUP
LUCIDA
MAGNETO

60. • Adequate font size (min.
28pt) and colours that
contrast with the
background.

61. Remark only what it is REALLY “REMARKABLE”

62. Dark background Light background
• Formal • Informal
• Doesn’t influence ambient • Bright feeling
lighting • Illuminates the room
• Does not work well for • For small venues
handouts
• For large venues

63. • No animations
• No dissolves, spins or other
transitions.
• Avoid sound effects
… if they don’t add any value

64. • Only relevant
information: headlines.

65. • No ‘teleprompting’
• No bullet pointing

66. • Make it visual! No more
than 1 or 2 images.
• Make them meaningful!

67. PICTURE SUPERIORITY EFFECT

68. PICTURE SUPERIORITY EFFECT

69. • Use professional images.

70. • Do not manipulate images.

71. • Do not manipulate images.

72. • Respect your audience:
make good use of time.
Timing your sessions: 80%
rule.

73. • The moment (before/after
the break, the first/the last,
etc)

74. • Preview questions (FAQ) and
write assertions (complete
sentences which expresses the
answer to each question in a
clear a succinct manner)

75. • If you don’t know the answer, let
it know.
• Avoid conflicts
• The question is for you. The
answer is for all.

76. • Repeat the question:
• to make sure you have
understood it
• to gain time to answer
• to reformulate it in a more
convenient way for you

78. • Nothing gives you more
selfconfidence than
rehearsing

79. • Spend time to practice
• An opportunity to adjust
ideas, times and
transitions.
• Practice the complete
presentation (including
paces, silences, body
language, etc) ideally in
the same place where it
is going to be held.

80. • Find an audience for
your rehearsal (friend,
mate, etc) and get
his/her feedback.
“Nothing clarifies ideas so much as explaining them to other people”.
Vernon Booth (Author of “Communicating in Science”)

81. For two full days before a presentation, Jobs rehearsed the
entire presentation, asking for feedback from his team.
For 48 hours, all of his energy is directed at making the
presentation the perfect embodiment of Apple’s messages.

82. If I can do it,
why don’t you do it?

83. • Arrive with time to solve any
possible problems.
• Check tech questions
(laptop, projector, software
releases, usb, microphone,
etc)

84. • Moderator: how to be
presented. Brief of your
presentation.
• Attend to the previous
presentations to check
audience’s mood.

86. Read from slides
Avoid eye contact
Inappropriate dress
code
Turn your back to the
audience
Mannerisms
Make a presentation
without previous
rehearsal

90. • PHOTOXPRESS
(http://www.photoxpress.com/)
• COMPFIGHT
(http://www.compfight.com/)
• GOOGLE IMAGES
(http://images.google.com/)

91. • iSTOCKPHOTO
(http://www.istockphoto.com/)
• SHUTTERSTOCK
(http://www.shutterstock.com/)
• FOTOLIA
(http://en.fotolia.com/)
• DREAMSTIME
(http://www.dreamstime.com/)
• GETTYIMAGES
(http://www.gettyimages.com/)

96. • This is a challenge that
recquires time and
effort so…
• Choose your battle!

97. A person can have the greatest idea in the world.
But if that person can’t convince enough other
people, it doesn’t matter.
–Gregory Berns

98. Who you want to be?

99. http://josemariapalomares.blogspot.com
@chemapalomares

100. DELIVERING
POWERFUL
PRESENTATIONS
AN APPROACH TO SUCCESSFUL COMMUNICATION
JOSÉ MARÍA PALOMARES