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Inbound 2015 crunched by Earnest Agency

Missed #inbound15? Fear not? Here's all the best facts, stats, news and views from the conference. Featuring quotes from Seth Godin, Daniel Pink, Brian Halligan, Dharmesh Shah, Brene Brown, Jon Ronson, Ann Handley, Doug Kessler and many more.

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Inbound 2015 crunched by Earnest Agency

  1. 1. INBOUND 2015 CRUNCHED Compiled by your friends at: www.earnest-agency.com #inbound15
  2. 2. The HubSpot Inbound 2015 Conference www.earnest-agency.com •  September 8-11th 2015 •  Boston, MA •  http://www.inbound.com/ •  #inbound15 •  14,000 attendees •  6 inspiring keynotes •  4 spotlight sessions •  Over 250 speakers
  3. 3. We came, we saw, we crunched… Image: © Kyle, Creative Commons
  4. 4. www.earnest-agency.com IT’S TIME TO THINK DIFFERENTLY ABOUT MARKETING… Image stocksnap.io
  5. 5. www.earnest-agency.comwww.earnest-agency.com Brian Halligan CEO and Founder - HubSpot Image @ Unsplash. Veres Gabor “Market unto others as you would have them market unto you.”
  6. 6. www.earnest-agency.comwww.earnest-agency.com Seth Godin Author and Blogger Image @ Flickr. Creative Commons. “Build something that others will want to wait in line for.”
  7. 7. www.earnest-agency.com “In marketing, being in the middle is death. It’s no man’s land.” Ray Wang, CEO, Constellation Research Image @ Flickr. Creative Commons.
  8. 8. www.earnest-agency.com TO AVOID MEDIOCRITY, TAKE MORE RISKS Image @ Unsplash – Brooklyn Morgan
  9. 9. www.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.com Seth Godin, Author and Blogger Image @ Flickr. Creative Commons. “Only a fool does something for the first time and thinks it’s going to work.”
  10. 10. www.earnest-agency.comwww.earnest-agency.com Ann Handley, Chief Content Officer, MarketingProfs Image @ Flickr. Creative Commons. “The biggest missed opportunity in content is playing it too safe.”
  11. 11. www.earnest-agency.comwww.earnest-agency.com Joseph Jaffe, CEO, Evol8tion Image @ Flickr. Creative Commons. “If you want to create your legacy, invest 10% of your budget in things that have no precedent .”
  12. 12. www.earnest-agency.com Ann Handley, Chief Content Officer, MarketingProfs Image @ Flickr. Creative Commons. “Tell bolder stories: Disrupt your industry’s fairytales.”
  13. 13. www.earnest-agency.com KNOW YOUR CUSTOMERS, INTIMATELY Image @ Flickr. Creative Commons.
  14. 14. www.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.com “You’re not competing with another company, you’re competing with time and attention – even if you’re in b2b.” Ray Wang, CEO, Constellation Research Image @ Flickr. Creative Commons.
  15. 15. www.earnest-agency.comwww.earnest-agency.com “Things have changed. The power has shifted from buyer beware to seller beware .” Dan Pink, Author Image @ Flickr. Creative Commons.
  16. 16. www.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.com Victor Milligan, CMO, Forrester Image @ Unsplash – Aaron Burden. “Segments are more formed by assumptions and biases, than actual data .” BUT BEWARE
  17. 17. www.earnest-agency.com APPEAL TO EVERYONE, APPEAL TO NO ONE Image @ Unsplash. Jordan Sanchez
  18. 18. www.earnest-agency.com Ann Handley, Chief Content Officer, MarketingProfs Image @ Unsplash. Josh Felise “Your brand voice can attract and repel: Attract the like-minded. Repel the timid.”
  19. 19. www.earnest-agency.com “Insane honesty actively alienates the people who are least likely to buy from you - chasing out the dumb asses who will waste your time .” Doug Kessler, Creative Director, Velocity Image @ Earnest
  20. 20. www.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.com Image @ Unsplash. Rowan Heuval UNDERSTAND WHAT REALLY MATTERS
  21. 21. www.earnest-agency.comwww.earnest-agency.com Rohit Bhargava Author and Entrepreneur Image @ Unsplash. Elijah Hail “Nobody wants content. They want stories and experiences.”
  22. 22. www.earnest-agency.com Dharmesh Shah, CTO and Co-Founder, HubSpot Image @ Unsplash – Mayur Gala “While others make noise, quietly create value. While they fight for attention, just follow your heart.”
  23. 23. www.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.com Dan Pink Author Image @ Unsplash – Davide Ragusa “If B2B buyers know the problem they face, they don’t need you. You need to see what’s coming and identify hidden problems.”
  24. 24. www.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.comwww.earnest-agency.com Ray Wang CEO, Constellation Group Image @ Unsplash – Daniela Cuevas “We need to move from customer journeys to choose your own adventure. Personalisation is about enabling people to self-direct their own journeys.”
  25. 25. www.earnest-agency.com “Loyalty structures are changing – from ‘captured to committed’ customers to free agents who will move if there’s a bad experience.” Victor Milligan CMO, Forrester Image @ Unsplash – Mikael Kristenson
  26. 26. www.earnest-agency.com “SEO is not something you do any more, it’s what happens when you do everything else right.” Chad Pollitt VP of Audience, Relevance Image @ Unsplash – Siyan Ren
  27. 27. www.earnest-agency.com BE DIFFERENT, BUT BE REAL Image @ Flickr. Creative Commons.
  28. 28. www.earnest-agency.comwww.earnest-agency.com Joseph Jaffe, CEO, Evol8tion Image: Flickr – Creative Commons “It’s hard to be a renegade if that authenticity isn’t there.”
  29. 29. www.earnest-agency.comwww.earnest-agency.com Ann Handley, Chief Content Officer, MarketingProfs Image: Flickr – Creative Commons “If you covered up your logo, would you recognize you? ”
  30. 30. www.earnest-agency.comwww.earnest-agency.com Marcus Sheridan, The Sales Lion Image: Flickr – Creative Commons “Frustration is the F-word of the Internet. As soon as someone feels like you’re not being transparent, they stop trusting you.”
  31. 31. www.earnest-agency.comwww.earnest-agency.com Bill Macaitis, CMO, Slack Image: Flickr – Creative Commons “The death of SaaS is when you continue to add feature after feature – especially when people signed up because you were so easy to use.” SIMPLICITY MATTERS
  32. 32. www.earnest-agency.comwww.earnest-agency.com Eric Klinenberg, Sociologist and Author Image: Flickr – Creative Commons “The problem of choice: we have so many choices in the world of social media that we don’t know how to make a good decision.”
  33. 33. www.earnest-agency.comwww.earnest-agency.com Robert Scoble, Futurist, Rackspace Image: Flickr – Creative Commons “Companies that reduce friction win.”
  34. 34. www.earnest-agency.comwww.earnest-agency.com Michael A. Cusumano, Professor, MIT, Sloan School of Management Image: Flickr – Creative Commons “You need to ask yourself, what is occurring now that may transform your business in the future. What is the inflection point, the 10x change?” ALWAYS KEEP AN EYE ON THE FUTURE
  35. 35. www.earnest-agency.comwww.earnest-agency.com Michael A. Cusumano, Professor, MIT, Sloan School of Management Image: Flickr – Creative Commons “Strategy-wise, identify what ‘resources’ might become ‘almost free’. And what will be scarce.”
  36. 36. www.earnest-agency.comwww.earnest-agency.com Dharmesh Shah, CTO and Co-founder, HubSpot Image: Flickr – Creative Commons “Marketers should spend less time reporting the numbers and more time making the numbers.” CHANGE THE WAY YOU OPERATE
  37. 37. www.earnest-agency.comwww.earnest-agency.com Marcus Sheridan, The Sales Lion Image: Flickr – Creative Commons “When people say ‘I don’t have the time’, they really mean they don’t think it’s important enough.”
  38. 38. www.earnest-agency.comwww.earnest-agency.com Seth Godin, Author and Blogger Image: Flickr – Creative Commons “We spend way too much time in meetings waiting for others to take responsibility.”
  39. 39. www.earnest-agency.comwww.earnest-agency.com “All the words we use for marketing to customers are adversarial terms: Targeting. Branding. Acquisition. Why is that?” Joseph Jaffe, CEO, Evol8tion Image: Flickr – Creative Commons
  40. 40. www.earnest-agency.comwww.earnest-agency.com Victor Milligan, CMO, Forrester Image: Flickr – Creative Commons “CMOs need to go beyond just messaging & brand. They need to be looking at data, CX, product development & operational transformation.”
  41. 41. www.earnest-agency.comwww.earnest-agency.com Chad Pollitt, VP of Audience, Relevance Image: Unsplash– Pablo Garcia Saldana “Only 38% of marketers believe they’re using content effectively.”
  42. 42. www.earnest-agency.comwww.earnest-agency.com Marcus Sheridan, The Sales Lion Image: Unsplash – Dominic Schroder “Inbound marketing and sales is a culture change, not a marketing programme .”
  43. 43. www.earnest-agency.comwww.earnest-agency.com Jon Ronson, Journalist and Author Image: Unsplash– Thong Vo “4% of CEOs and business leaders are psychopaths .” KNOW THAT OTHERS WILL STAND IN YOUR WAY
  44. 44. www.earnest-agency.comwww.earnest-agency.com Brene Brown, Researcher and Storyteller Image: Unsplash– Chris Sardegna “If you want to change people’s behaviour, you better speak to their emotions .”
  45. 45. www.earnest-agency.comwww.earnest-agency.com Marisa Smith, MD, The Whole Brain Group Image: Flickr – Creative Commons “Build your company around the structure you want, not the people you have.” HIRE GREAT PEOPLE
  46. 46. www.earnest-agency.comwww.earnest-agency.com Bill Macaitis, CMO, Slack Image: Unsplash– Olu Eletu “Empathy, courtesy and craftsmanship. They’re the values we live by – and what we look for in the people we hire.”
  47. 47. www.earnest-agency.comwww.earnest-agency.com EMBRACE A NEW WAY OF SELLING Image: Unsplash– Breno Machado
  48. 48. www.earnest-agency.comwww.earnest-agency.com Brian Halligan, CEO & Co-Founder, HubSpot Image: Unsplash– Jonathan Velasquez “We need to unsuck the sales industry. The sales playbook is broken… We want to transform the way of selling to reflect the way people buy.”
  49. 49. www.earnest-agency.comwww.earnest-agency.com Brian Halligan, CEO & Co-Founder, HubSpot Image: Unsplash– Matthew Clark “Today’s selling is about a partnership not a power struggle. It’s about building trust. Being helpful not hostile. Today’s selling is inbound not outbound.”
  50. 50. www.earnest-agency.comwww.earnest-agency.com Brian Halligan CEO & Co-Founder, HubSpot Image: Unsplash– Jones Vincent “Sell unto others as you would have them sell unto you.”
  51. 51. www.earnest-agency.comwww.earnest-agency.com Seth Godin, Author and Blogger Image: Unsplash – Thomas Lefebyre “You have to be the person that says: ‘I am going to do this’ not ‘Is this my job?” IT’S IN YOUR HANDS
  52. 52. That was Inbound 2015 crunched by: www.earnest-agency.com earnest-agency.com @earnestagency And a big thank you to: HubSpot

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