Social Media For Sustainability (by @JoeyShepp)
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Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution. Hear breaking stories on how the Internet is being used for microlending, localization, citizen journalism and corporate accountability. Shepp, a new media expert, will help you see a vision of the near future.
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Social Media For Sustainability (by @JoeyShepp)
- 1. SOCIAL MEDIA for sustainability by JoeyShepp.com
- 2. 350 PARTS PER MILLION
- 3. ...is the number that leading scientists say...
- 4. ...is the safe upper limit...
- 5. ...for carbon dioxide in our atmosphere.
- 6. 350 parts per million...
- 7. ...is the number humanity needs to get back to...
- 8. ...as soon as possible...
- 9. ...to avoid runaway climate change.
- 10. On October 24th, 2009...
- 11. ...people in 181 countries came together...
- 12. for the most widespread day of environmental action in the planet's history.
- 13. At over 5200 events around the world,
- 14. ...people gathered to call for action on the climate crisis.
- 15. Over 22,000 photos have been shared so far!
- 16. A SUSTAINABILITY R E V O L U T I O N Social Media is theTipping Point for
- 18. WHAT IS SOCIAL MEDIA? • Social Networking • OnlineVideo • Blogging • Ratings/Reviews • Sharing Content
- 19. 79% OF AMERICAN ADULTS Used the Internet in 2009 source
- 20. ONLINE ACTIVITIES LEAD TO larger and more diverse relationships; and are more likely to go out. source
- 21. TWO-THIRDS OF AMERICAN NEW MEDIA USERS Feel they can influence business practices by voicing opinions online. source
- 22. 19% OF INTERNET USERS now say they useTwitter or another service to share updates about themselves, or to see updates about others.
- 23. There will be over 1 billion “heavy mobile data users” by 2013.
- 24. FACEBOOK STATS • More than 300 million active users • 50% of our active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older • More than 8 billion minutes are spent on Facebook each day (worldwide) • More than 45 million status updates each day • About 70% of Facebook users are outside the United States • More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week November 2009 http://www.facebook.com/press/info.php?statistics
- 25. LIVE STREAMING U2's Live Concert: 10 million streams across 7 continents Thousands of fans left messages thanking the band for the free internet gig. Michael Jackson's "This is It" Red Carpet: 1.8 Million viewers, 6 languages around the globe
- 26. THE FESTIVAL GOESYEAR ROUND With Green Festival Social Media
- 27. SPEAKERVIDEOS Green FestivalTV and Radio 200+ Free Podcasts Released
- 28. VOLUNTEER MEDIATEAM 200+Volunteers Across 5 Cities Video, Photo, Blogging, andTwitterTeams
- 29. THE GREENS ARE ON FACEBOOK 5,000+ Fans 60+ Interactions/Week
- 30. THE GREENS ARE ON TWITTERTOO 360+Tweets mentioning Green Festival in the last 24 hours
- 31. PARTICIPATION: Where should Green Festival go next with online community? Tweet your answer with hashtag #GreenFest
- 35. PARTICIPATION: How can social media hold corporations accountable? Tweet your answer with hashtag #GreenFest
- 37. GENDER BALANCE In Major Social Networks
- 38. WOMAN’S BLOGGING NETWORK • Thirty-six million women read or write a blog every week, and women spend about $2 trillion a year. • BlogHer is working to create opportunities for women online, from mommy bloggers to future online entrepreneurs. • Teaching women about technology empowers a growing and influential demographic in an ever more pervasive medium.
- 39. PARTICIPATION: What woman bloggers/twitters do you recommend? Tweet your answer with hashtag #GreenFest
- 40. OPEN.GOV transparency, accountability and responsibility
- 41. ANEESH CHOPRA The first Federal Chief Technology Officer of the United States
- 42. RECOVERY.ORG Track the Spending of Recovery Money
- 43. DATA.GOV increase public access to high value, machine readable datasets
- 44. OPEN CONGRESS Track bills, votes, senators, and representatives in the U.S. Congress
- 45. SUNLIGHT FOUNDATION A catalyst for greater political transparency and to foster more openness and accountability in government
- 46. PARTICIPATION: How will an open government lead to greater democracy? Tweet your answer with hashtag #GreenFest
- 47. MOBILE ACTIVISIM Local and Real-Time
- 48. GREEN MOBILE APPS • GenGreen (ThirdWhale): Find local green business and services. • Good Guide: Find health, environmental, and social performance ratings for over 70,000 food, toys, personal care, & household products.
- 49. #IRANELECTION #CNNFAIL • June 2009; Disputed Iranian presidential election. • Authorities shut down text messaging, blocked Facebook and YouTube and cut off the BBC Persian-language service — but they forgot about Twitter. • Iran's lifeline to the outside, a way for Iranians to tell the world what's happening on the streets ofTehran in real time — and a vital means of communication among themselves.
- 50. PARTICIPATION: How do you use Mobile Technology for Activism? Tweet your answer with hashtag #GreenFest
- 51. WORLD PEACE Through Social Media
- 53. FRIENDSHIPS ON FACEBOOK Peace on Facebook project with Stanford University
- 54. POLITICS ON FACEBOOK Peace on Facebook project with Stanford University
- 55. PARTICIPATION: How can Social Media create world peace? Tweet your answer with hashtag #GreenFest
- 57. NET NEUTRALITY
- 58. OPEN SOURCE
- 60. “creative commons -Franz Patzig-” by A. Diez Herrero Noncommercial-Share Alike 3.0
- 61. SHARE REUSE REMIX LEGALLY
- 63. PARTICIPATION: Should Internet access be a public good? Tweet your answer with hashtag #GreenFest
- 65. LEAVEYOUR BUSINESS CARD And I’ll send you a copy of this presentation.
- 66. @joeyshepp | joeyshepp.com @earthsite | earthsite.net @greenfestival | greenfestivals.org CONNECT
- 67. TWEETYOUR QUESTIONS @JoeyShepp YOUR QUESTION #gbc
- 69. This work is licensed under the Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/ licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.