Test

1. Varalaxmi Pillai
Mumbai, India
Mobile: +919022794164 | E-Mail: varalaxmi.pillai@gmail.com | Twitter: earthyeagle11
Objective
To work in a dynamic organisation, where my creative skill sets and communication expertise, are put into
optimum use and make a positive contribution.
Professional Summary
 Energetic self-starter with excellent team development, conflict resolution, negotiation and people skills
 2 years of specialization in the arena of Online Marketing (Social Media) and Communications
 4 years of Team Management, Leadership and Client Servicing
 Skilled in Data Gathering, Research and Analysis and CRM
Experience
Starcom Mediavest Group Convonix, Mumbai, India
Social Media Project Manager Jan 2014- Present
 Manage Social Media campaigns and day-to-day activities including:
a. Create relevant content to reach the company’s target audience
b. Monitor, listen and respond to users in a “Social” way
c. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter
profile, and blog)
d. Design, create and manage Campaigns and Social ad campaigns as scheduled
e. Collate a report for management and client showing results (ROI)
 Developed and implemented a proactive process for capturing customer reviews online.
 Build brand’s social media image to increase brand’s reach and level of influence
 Identify trends in Social Media tools, applications, channels, design and strategy and evaluate the
competition for best practices
 Analyze, review and report effectiveness of campaigns and translate qualitative data into
recommendations and plans for future Social Media campaigns

2. 2
LogicServe Pvt. Ltd., Mumbai, India
Affiliate Marketing Specialist Sep 2012- Dec 2014
Business to Consumers:
 Single handedly strategising and managing the brand outreach of www.voucherking.co.uk on social
networking sites and other similar community sites to a wide range of business as well as consumer base
 Strategising, maintaining and position the brand as per brand guidelines and ensuring constant
engagement with the end consumers
 Monitor trends in social media, the impact of social media programs, analyse, review, and report on
effectiveness of campaigns inl an effort to maximize results
 Ideating, branding, developing and editing content for newsletters, and seeding the final outcome to
customers and end users
Business to Business:
 Develop and execute communication strategies to meet the consumer and business partner needs
 The key responsibility was to create, develop and maintain the relationship with affiliates to help
maximize their revenue through publishing on www.couponcodesbay.com.
 Research new top level affiliates with high levels of relevant traffic, targeted mailing lists etc. Negotiate
bespoke commercial deals with high-end Affiliates
 Work with key Affiliate Networks to maximise reach and promotion of Affiliate Programmes
 Analyze affiliate performance and report back to senior management on performance
JADE (European Confederation of Junior Enterprises), Brussels, Belgium
Head - Online Communications Aug 2012- July 2013
Developing, strategizing and executing strategy for the brand’s online presence - website, social media and
collateral to consistently articulate JADE’s mission.
Achievements:
 Created a brand guidelines for JADE on Website and Social Media Platforms which was connecting
with its consumer base
 Built and structured the communications department to enhance and put up communication
mechanisms and activities

3. 3
Westminster Business Consultants, London, UK
Managing Director and Marketing Manager Oct 2009- Oct 2011
The key responsibility was to create innovative strategies to attract and retain potential customers by creating
well-targeted campaigns.
Achievements:
 Project Manager for JADE UK Congress 2011-a National Junior Entrepreneurs Meeting
 Developed the theme: iLead: Defying gravity to succeed in the iCentury
 Created WBC’s CSR portfolio by working closely with Young Enterprise- an UK educational charity
 Introduced and managed social media and newsletter tool to engage with customers and internal
team
 Introduced new business development techniques resulting a rise in revenue by 80%
Thomas Cook India Ltd., Mumbai, India
Client Servicing July 2007- Dec 2009
Responsibilities
 Co-ordinate with internal team and ensure that customers pre travel arrangements are organized well
prior to the travel.
 Appreciated for excellent client servicing by the company and customers.
Education
MA in International Business and Management (Merit) March 2010
University of Westminster, London, United Kingdom
Bachelor of Commerce (Distinction) & Advanced Diploma in Tourism and Travel Management June 2007
H.R. College of Commerce and Economics, University of Mumbai, Mumbai, India