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Do's And Don'ts of Social Media

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Todd Earwood
Todd Earwood

Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.

EmpresarialesTecnología
1 de 91
The Do’s & Don’ts of Social Media Todd Earwood
 
Let’s Make A Deal
 
 
 
Confession
Todd, What is Social Media?
What is Social Media? ,[object Object],[object Object]
Company What is Social Media?
Translation: Share The Mic
Where to Start? Where to Start?
SM Examples A Few Options
Shift Over time… the web changed
Marketing
06/05/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
Conversations Conversations are happening
If You Act Like you’re Listening If You Act Like You’re Listening
Share and Discuss
ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. ONLY 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
Company Rules of the Road
Know the Audience Know Your Audience
Listen Listen
Share Control Share Control
Trust Trust
Want to participate Participate
NOT… ,[object Object]
Show And Tell Show and Tell
Email Blasts Email Blasts
Magic Bullet Magic Bullet
Top 5 Tools Top 5 Tools
Blogs Blogs Take Work
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Rules
Blogging Don’ts Blogging Don’ts
Engage Bloggers
[object Object],[object Object],[object Object],[object Object],Blog Metrics
Social Networks
Method 1: Build One
MetroMojo.com
Ning.com
Powered by Ning
Powered by Ning
Method 2: Join Them!
[object Object],[object Object],[object Object]
Source: TheTrendWatch.com
 
Source: SocialMediaExplorer.com Source: SocialMediaExplorer.com
Source: RadicalTrust.ca
Facebook Ad Examples
Source: TechnoMarketer Targeted Advertising
Free e-book: technomarketer
[object Object],[object Object],[object Object],[object Object],[object Object]
Linkedin demographics LinkedIn Demographic Data Jun08 : ErickSchonfeld
Linkedin Decisionmakers LinkedIn Demographic Data Jun08 : ErickSchonfeld
Create a profile Step 1: Create a Personal Profile
Step 1.5: Complete Your Profile
Create A LinkedInGroup Step 2: Create an Organizational Group
Pose or Answer a LinkedIn Question Step 3: Pose or Answer a Question
[object Object],[object Object],[object Object],LinkedIn Metrics
[object Object],[object Object],[object Object],[object Object]
Twitter stats Twitter Examples
Twitter stats Local Twitter
Twitter stats CEO Twitter
Twitter stats Customer Service Twitter
Trackable Conversations
Twitter stats
[object Object],[object Object],[object Object],[object Object],Twitter Metrics
Email Marketing Use Email For Participation
Email Marketing
SETH GODIN
Email Marketing ,[object Object]
Email Marketing Many Fall For The FREE Prize
THEY REALLY LOVE FREE !
Measure For Margin
Email Providers ,[object Object],[object Object],[object Object]
Personal Metrics - Scott Monty
Remember. What happens in
… stays on
you think I’m making this stuff up?
 
red7e.com circa 2002
yourname.com SHAPE your brand
MONITOR your brand
 
Social Media Mantras ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Start Slow
Share and Discuss
Let’s Save the (Email) World
When You’re Mad…
[object Object],It’s Very Clear! Not As Helpful !!!!!!!!! ALL CAPS
Let’s Connect ,[object Object],[object Object],[object Object]

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Do's And Don'ts of Social Media