Startups fundraising tips to be early Fundable and raise funds faster.

1. EastFounder.co
The Fundraising Marketplace for the Eastern based startups ecosystem
Like everything else Tech investing is going online and driven by data ….
How to Fundraise on EastFounder.co
Earlier you will make your startup fundable, faster you will raise

2. Raising Funds on EastFounder
1 Be Fundable
2 Take it seriously
3 Get your Corp. stuff ready
3 Understand your needs
4 Understand the investors
needs
.. Always remember that “There are two kinds of investors: the ones who try to create value
by finding good people and helping them create something great, and others, who want a
piece of someone else’s things. The builders and the extractors. Avoid the extractors.”
5 Get started, build your
funding campaign
6 Keep your startup profile
alive
7 Big Data is watching you
8 Experiment pain & failure
….. And never stop raising

3. Short intro to EastFounder
We are building this platform to help Eastern based startups
to fundraise and network with investors, talents (for jobs) and
Corporates (for business).
We provide to startup founders:
A guidance to profile their fundraising campaigns,
Access to useful (and Free) documents (like term sheet templates)
Connection to investors interested by their market/location
Access to accelerators applications
Access to services providers dedicated to startups
Regular News & Reports on the startups ecosystem selected by the EF team.
On the other side we help investors and MNCs to sources
suitable startups using data analytics associate to the EF startup
profiles
Never forget that fundraising is about data
The ones about your startup, your market, the trend, the investors…

4. Be Fundable
You want to raise money from investors? Make your startup
fundable.
Ok you have a startup that will disrupt a complete industry…We
got it. But investors need more than your cool product/service to
measure their potential return.
Raising funds against equities is not a charity campaign.
Investors need to get an idea of a potential return based on
different criteria like:
Product/Business/Customers/Traction => Business
Founders/Team => Execution
Market/Competitors => Scale

5. Take it seriously
If you think you can raise fund by registering an account on EF with
just a 1 pitch line under the name of 1 of the founder…
Don’t waste your time to try.
Fundraising is a process and we provide you a guidance with fields
to fill in. Try to provide the maximum of information you can about
the founders, the team, your company, your traction, your
fundraising history and new campaign.
Don’t forget that investors access to hundreds of startups every
month and they have no time to consider incomplete profiles.
Take the time to make your profile attractive with founders and
team members pictures, associate to cool introductions.
Everyone like to put a face on a name…

6. Get your Corporate stuff ready
VCs have their due diligence check list
Corporate and financial documents are part of the list
Company registration and
Team list, positions and payroll
Financial balance sheet, cash flow and (short term) forecast
Cap table
Previous fundraising documents
Are some of the documents you need to have ready

7. Understand your needs
What do you need to achieve? and how much you need for that?
In the lean startup roadmap, seed is a process not a 1 shot.
=> Pre Seed => Seed => Post Seed to go to a series A.
You should think about having funds for 18 months (in theory)
You can build your seed process with
- $25K to $500K in pre-Seed and Seed to build your prototype and develop your
MVP (Minimum Viable Product)
- $500K to 2M$ in post seed to get an PMF (Product Market Fit) and get traction.
… Before to jump to a series A to scale. ($3M to $10M)
Don’t try to raise less than your next 12 months cashflow need …
and get few months more if you can… in case of rainy days .

8. Appendix
EF Intro
Position yourself in the lean startup lifecycle
The industry is driven by a new and shorter startup lifecycle which can
help investors to faster determinate the scalability of a startup
Structure
- 5 -12: persons team
- $500K - $2M post seed
investment
- Syndicate angels, small VC
Improve product / customers, test
revenue with a Product Market Fit
(PMF)
- (6 to 12 months)
- Develop customers adoption
- Go to “Many people use it, we
start to make money!”
- Improve design, UX, conversion
metrics
- Determinate the Org. structure,
key hires
Structure
- 10 -25: persons team
- $3M - $10M investment
- Series A / VC fund
Be sustainable / Make money
and / or go big
- (12 to 24 months)
- Focus on revenue / growth
- Go to “We can make a lot of
$$”
- Improve infrastructure for
scale and growth
- Determinate future
milestones: Profitability /
Growth
Start to think exit options
Structure
- 1-6: founders + founding team
- $50K - $500K pre & seed
investment
- Incubator environment, angels
Test prototype / Minimum viable
product (MVP)
- (3 to 6 months)
- Develop minimal critical features
set up initial metrics
- Go to “It works, someone use
it!”
-Test small scale adoption (100 -
10,000 users) (2 - 10 clients)
- Demonstrate concept, Develop
metrics / filters for next
investment
Courtesy to 500 Startups and Dave McClure for this slide

9. Understand the investors needs
Investors want first to estimate the chance to get their money back
with a potential (minimum) X10 profit…. But they look for X100
Keep that in mind all the time. They are passionate people but
not philanthropists. They want to find the next unicorn (B$ Co.)
Do the math. If you propose an investor to invest $1M$ for 20% of
your company, he will need to be convinced that your startups can
provide exits at $50M+ minimum.
More you give them data, better you can convince them.
The factors their like to consider:
The Product & Timing: your special sauce, your biz model and your vision
The Execution: (founders and team)
The Market: size, competition, valuations
The Exit: means who can buy and when
Is your business a venture?

10. Understand the investors needs
Try to answer to the 3 Why:
1) Why users / clients need your product / service
2) Why from your company and not from your competitor
Is your business a venture?
3) Why they need it now

11. Understand the investors needs
Anticipate the 5 things an investor should ask you before to invest.
1) Information about the founding team (founders and initial team)
All start-ups will go through challenges as they grow, and the strength and savvy of the
founding team will determine if the company can make it through the rough patches.
2) Information about your early adopters. The users or customers
that will help you to develop your business
3) What is unique in you offer.
Your defensible “special sauce” that will allow you to carve out a leadership position
in the market
4) What’s your plan to get rapid traction?
5) What is your plan/vision to get a leadership position?
your start-up needs to define a clear opportunity and have a distinct vision and path to
build a truly big business … if possible in a $Billion market

12. Get started
Start by your profile, take your time to tell your story and start to
network.
Next is your startup. Each part we propose you to fill is important.
Some of the information in the traction and fundraising parts are
accessible only by qualified investors.
Introduce your co founder(s) and your team, add advisors that can
influence your business with their XP.
Introduce previous round investors or any investors in your actual
round to motivate new investors.
Don’t forget your deck, make it short, fun and clear. We have
samples for you.
Last one… Use a language that your Mum can understand and avoid the ‘we want to make
the world a better place‘ … we are in 2015.

13. Keep your Startup profile alive
You need to show your progress keeping your startup profile
updated.
First add new investors and update your funding campaign
regularly It is the best way to attract more angels
… Social proof always works.
Don’t forget to also:
Add any traction with new clients, partners and significant figures
(users, clients and MRR Monthly Recurrent Revenues…)
Base your forecast on facts (your traction) not on Techcrunch
articles… But add any news or article about your company 
Add also new team members
Remember: Traction and Lead investor with track record. This is what motivate investors.
Do your homework for the first one we will help to find the second one

14. Big Data is watching you
Super angels, Syndicates, VCs are more and more prospecting
founders, companies and trends in early stage through complex data
mining and pattern recognition.
We are entering the age of ‘the quantitative VCs’
They are digging the massive amount of data available, such as
information from CrunchBase, social media, web & mobile metrics
and a number of proprietary data sources to both identify the
best opportunities and be able to add value to startups in a
scalable way.
You need to be part of these information sources. EF is one of them.
we are connecting (East) founders to (world) investors while
coordinating financing as well.

15. Experiment Pain & Failure
“…In order to achieve greatness you
have to go to a lot of pain first…”

16. EastFounder.co
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