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Validation Board
Validation Board
Track Pivots Start 1st Pivot 2nd Pivot 3rd Pivot
Customer
Hypothesis Tip: One sticky note per box
Problem
Hypothesis Tip: For two-sided markets,
validate the riskiest side first
Solution
Hypothesis
Tip: Do not define a solution until you
have validated the problem
Project Team Leader
Core Assumptions
Any assumption that, if invalidated, will
break the business
Riskiest
Assumption
Method
Minimum
Success
Criterion
Design Experiment Results
GET
OUT
OF THE
BLDG
Validated
1 2 1 2
3 4 3 4
5 6 5 6
Which assumption is the most
uncertain?
What is the easiest way to test
the assumption?
What is the minimum outcome
still considered as validation?
If validated, explore the next
riskiest hypothesis
Only put the riskiest
assumption from an
experiment in these
boxes.
Record data and
insights separately
Template from www.validationboard.com
(free for educational use but not for commercial software design) Adapted and animated by Erkko Autio and Selina Cao
If invalidated, pivot at least one
core hypothesis
Invalidated
Tip: clear all post-its from this area after
each experiment is complete
Start Here!
GET
OUT
OF THE
BLDG
Validation Board
Validation Board
Track Pivots Start 1st Pivot 2nd Pivot 3rd Pivot
Customer
Hypothesis Tip: One sticky note per box
Problem
Hypothesis Tip: For two-sided markets,
validate the riskiest side first
Solution
Hypothesis
Tip: Do not define a solution until you
have validated the problem
Project Team Leader
Core Assumptions
Any assumption that, if invalidated, will
break the business
Riskiest
Assumption
Method
Minimum
Success
Criterion
Design Experiment Results
GET
OUT
OF THE
BLDG
Validated
1 2 1 2
3 4 3 4
5 6 5 6
Which assumption is the most
uncertain?
What is the easiest way to test
the assumption?
What is the minimum outcome
still considered as validation?
If validated, explore the next
riskiest hypothesis
Only put the riskiest
assumption from an
experiment in these
boxes.
Record data and
insights separately
Template from www.validationboard.com
(free for educational use but not for commercial software design) Adapted and animated by and Erkko Autio Selina Cao
If invalidated, pivot at least one
core hypothesis
Invalidated
Tip: clear all post-its from this area after
each experiment is complete

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Validation board animated

  • 1. Validation Board Validation Board Track Pivots Start 1st Pivot 2nd Pivot 3rd Pivot Customer Hypothesis Tip: One sticky note per box Problem Hypothesis Tip: For two-sided markets, validate the riskiest side first Solution Hypothesis Tip: Do not define a solution until you have validated the problem Project Team Leader Core Assumptions Any assumption that, if invalidated, will break the business Riskiest Assumption Method Minimum Success Criterion Design Experiment Results GET OUT OF THE BLDG Validated 1 2 1 2 3 4 3 4 5 6 5 6 Which assumption is the most uncertain? What is the easiest way to test the assumption? What is the minimum outcome still considered as validation? If validated, explore the next riskiest hypothesis Only put the riskiest assumption from an experiment in these boxes. Record data and insights separately Template from www.validationboard.com (free for educational use but not for commercial software design) Adapted and animated by Erkko Autio and Selina Cao If invalidated, pivot at least one core hypothesis Invalidated Tip: clear all post-its from this area after each experiment is complete Start Here! GET OUT OF THE BLDG
  • 2. Validation Board Validation Board Track Pivots Start 1st Pivot 2nd Pivot 3rd Pivot Customer Hypothesis Tip: One sticky note per box Problem Hypothesis Tip: For two-sided markets, validate the riskiest side first Solution Hypothesis Tip: Do not define a solution until you have validated the problem Project Team Leader Core Assumptions Any assumption that, if invalidated, will break the business Riskiest Assumption Method Minimum Success Criterion Design Experiment Results GET OUT OF THE BLDG Validated 1 2 1 2 3 4 3 4 5 6 5 6 Which assumption is the most uncertain? What is the easiest way to test the assumption? What is the minimum outcome still considered as validation? If validated, explore the next riskiest hypothesis Only put the riskiest assumption from an experiment in these boxes. Record data and insights separately Template from www.validationboard.com (free for educational use but not for commercial software design) Adapted and animated by and Erkko Autio Selina Cao If invalidated, pivot at least one core hypothesis Invalidated Tip: clear all post-its from this area after each experiment is complete

Editor's Notes

  1. Nice video illustration in https://youtu.be/s8TAkaO2ym0 Validation board for students Adapted to PowerPoint format by Erkko Autio and Selina Cao from Imperial College Business School Best used in presentation mode (includes animations) Check www.validationboard.com for copyright and licensing conditions. They say you are free to use and make money with, but if you want to build corresponding software, you need to buy a license from them.
  2. Nice video illustration in https://youtu.be/s8TAkaO2ym0 Validation board for students Adapted to PowerPoint format by Erkko Autio and Selina Cao from Imperial College Business School Best used in presentation mode (includes animations) Check www.validationboard.com for copyright and licensing conditions. They say you are free to use and make money with, but if you want to build corresponding software, you need to buy a license from them.