Personas are way of describing users as fictitious individuals. The authors are highly versed in its practice and theory. As the use of personas has spread, however, they have encountered criticism. Our presentation tackles some common concerns about personas, including whether they are: fluffy; expensive to create; non-actionable;
limiting; or counterproductive for innovation.
In this presentation, we address these misconceptions and share some best practices for leveraging personas during the research and design process.