For architects, architectural designers and builders, over 60% of business comes from word of mouth. So how can architectural practice's use social media as a tool to develop word of mouth marketing?

2. OVERVIEW
1. Social media’s role in increasing word of mouth
2. Can social media assist architectural designers
with their business development?
3. Misconceptions about social media
4. How to make social media work for your
business
5. Tips for pain free social media
6. The EBOSS Challenge

4. 60%
of business comes
from word of mouth
for builders and
designers
Over

5. Word of mouth
clients are 16% more
profitable than advertising

6. How to make
social media work for
your business as an
architectural designer

7. Like Follow Invite
Build wide networks from
current and past clients
and colleagues

8. Network interaction

9. What is your expertise?

10. Misconceptions About
Social Media

11. I am already online. I have a website.#1

12. I am already online. I have a website.
#2 Architectural Designers don’t show off,
we don’t push our work down people’s throats.
#1

13. #1 I am already online. I have a website.
#2 Architectural Designers don’t show off,
we don’t push our work down people’s throats.
#3 Social media is only for IT people,
not normal people.

14. #1 I am already online. I have a website.
#2 Architectural Designers don’t show off,
we don’t push our work down people’s throats.
#3 Social media is only for IT people,
not normal people.
#4 Social media is only for stuck up, opinionated
egos with too much time in their hands.

15. #1 I am already online. I have a website.
#2 Architectural Designers don’t show off,
we don’t push our work down people’s throats.
#3 Social media is only for IT people,
not normal people.
#4 Social media is only for stuck up, opinionated
egos with too much time in their hands.
#5 I am already too busy.

16. So how can social media work
for architectural designers?

17. How about…
Diana Blake Design
Whangamata
Est. 1998
LTD Architectural
Silverdale
Est. 2008

18. Let’s meet Diana as a potential client would on Facebook

19. So what do we know
about Diana?

20. The region she specialises in

21. Her design influences and inspirations

22. Her “oeuvre” and expertise

23. And that she does kick arse work!

24. And others like her work and style!

25. Let’s meet Joe as a potential client would on LinkedIn. What do we
know about him?

26. His regional expertise

27. His design influences and inspirations

28. His “oeuvre” and expertise

29. He knows his stuff and he has a lot of
experience for a man who looks so youthful!

30. So does social
media work?

31. • Established practice’s focus and core
competencies
• Prospects, clients and colleagues now have a
clear understanding of their work
• New people interested in their work
• Positive feedback from current clients and past
clients have re-engaged
• Proactively created word of mouth
• Taken time, but no money down
Diana and Joe have:

32. So can social media work for
architectural designers?

33. Company
Page
Individual Individual or
company
Concentrate on one of these three. Those more
comfortable digital technology might consider
other mediums like blogging, Twitter and
Instagram.

34. Create a full profile

37. Update and grow your network every 2-3 days by
sharing, liking and posting content

38. Reciprocate with professionals
through comments

39. Tips for pain free social
media that works

40. Region Inspiration Experience
Focus on these three areas

41. Curate! Don’t always create!