4. www.observanow.com
IN WASTED STORE
PROMOTIONS
It’s opened up our ability to make sure the money we’re
investing in all these services results in performance.
Lonnie Kahoe
Chief Sales Analyst, Q Drinks
$230BN NEGATIVE
ROI
www.observanow.com
6. www.observanow.com
OBSERVA PLATFORM
Our Observers earn instant cash by
making in-store observations.
Crowd-sourced data is checked, then
shared in real time with customers.
Customers fix issues on store
shelves and increase sales.
1
2
3
13. www.observanow.com
Leads identified through
research, trade shows
and online marketing.
Currently targeting
Consumer Packaged
Goods brands,
predominantly in grocery.
Leads contacted through
outbound calling, personal
emails and email marketing
campaigns.
Web demos are scheduled
and leads are converted to
sales.
GO TO MARKET STRATEGY
Customer Lifetime Value = $20,000
G E N E R AT E L E A D S C O N TA C T L E A D S
C O N V E RT
L E A D S
14. OUR TEAM
HUGH HOLMAN
CEO & CO-FOUNDER
ERIK CHELSTAD
CTO & CO-FOUNDER
ADAM KIRK
ACCOUNT MANAGER
TOM WILSON
SOFTWARE ENGINEER
ALESSIA PIZZOCCHERI
MARKETING COORDINATOR
THOMAS LESAVAGE
ACCOUNT MANAGER
PAUL SWEGLE
GENERAL COUNSEL
ROBERT CHRISTOPHER
SALES DEVELOPMENT
REPRESENTATIVE
15. www.observanow.com
SELLING OUT…
www.observanow.com
Wide range of possible acquirors
in CPG industry and beyond
Traditional retail merchandisers
Global audit firms
Advertising agencies
Marketing research and insights firms
Sales and marketing automation platforms
16. www.observanow.com
Hugh Holman, Founder and CEO
hholman@observanow.com
(206) 499-4444
www.observanow.com
Our concept is proven,
now we want to grow.
Want to join us?
“Observa is a foolproof
solution
to check all of our products.”
– Q Drinks
“Oh my goodness! How could
we not get hooked? So
awesome!”
– Yumbutter
Editor's Notes
Get rid of nonsense words,
Substantial recurring revenue, 68%, right?
Move us down a bit so we have room for improvement
Move us down a bit so we have room for improvement