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Ecliptic Labs, Refresh Event iPhone Find Your Idea

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Ecliptic Labs

Ecliptic Labs, Refresh Event: 7 Perspectives on iPhone Development & Design: Some tips on Developing a concept for an iPhone development project.

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Discovery Chris McClelland Refresh, 17th August 2009 Labs
iPhone image: apple.com
Your Market 40,000,000 iphones & ipod touches
App Store image: apple.com
image: apple.com
image: apple.com
60,000 applications 300 Apps / Day
SUCCESS image: sunseekeryachts.com
www.firemint.com/ flightcontrol/
$485,000* 1 month March 24 to April 25. $0.99 after Apple’s 30% cut www.firemint.com/ flightcontrol/
POCKETGOD http:// pocketgod.blogspot.com/
Pocket God $350,000* http:// pocketgod.blogspot.com/
But don’t forget
30,000 Downloads ca. £12,000
http://www.43folders.com/2008/08/11/ideas Idea to App
So many good ideas get excited, get making
Signal from the Noise
keep it simple
Apple formula, the Application Definition Statement Differentiation + your Solution + your Audience An easy to use photo editing and organising application for casual & amateur photographers
TYPE OF APPS
Commercial Research Open Source For the Sake of it!
Utility Apps Productivity Apps Games
CATEGORIES Games News Entertainment Sports Medical Utilities Reference Productivity Finance Travel Photography Music Books Weather Business Social Networking Health and Fitness Navigation Education Lifestyle
Redundant, Recycled, Repeated
Unique Selling Point
Market Research but don’t get too caught up on competitors
User Research don’t forget who will be using it
COST
Pricing your App $0.99 $4.99 $14.99
Free Applications 10x more downloads used less bad reviews
Free Applications advertisements AdMob Medialets PinchMedia JumpTap cost-per-click ads 11 to 12 ¢ per click* * http://www.businessinsider.com/iphone-ad-rates-way-below-expectations-2009-6
Development Costs “iPhone app dev costs can be anywhere from $20,000 – 150,000” Forrester Research Apple, appssavvy, Bank of America, Cerado, Coca-Cola, Genex, Mobclix, Moderati, Nike, Razorfish, Research In Motion, and Zippo.
What makes a Productivity / Utility App Expensive Web Services User Interface Customisation Cutting Edge Features

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