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HR in a Digital World
         Jake Hird
         Director of Research & Education


                 @Jake_Hird
                 jake.hird@econsultancy.com


© 2013. Econsultancy.                         Econsultancy.com | 1
Sample presentation only.

                        Please download the full version from:
                        http://econsultancy.com/au/reports/hr-in-a-digital-world-australia




© 2013. Econsultancy.                                                                  Econsultancy.com | 2
About Econsultancy



                                 - 180,000+ Global members

                               - 1.6 million report downloads

                             - 500,000+ site visits per month

                            - 5,000+ people trained each year

                                  - Offices in Sydney, London,
                                  New York, Dubai, Singapore
© 2013. Econsultancy.                              Econsultancy.com | 3
The winds of change…




© 2013. Econsultancy.         Econsultancy.com | 4
The role of HR is changing within companies.
                 HR professionals are now expected not only to use digital expertise to
                 recruit, but also to use digital abilities in managing personnel and
                 consciously up-skill current employees as businesses undergo rapid
                 transformation in structure and processes.



© 2013. Econsultancy.                                                          Econsultancy.com | 5
Topics of consideration


    The use of social and digital media within internal communications and staff
     management
    The impact of emerging technologies on company culture, personal brand, corporate
     brand and EVP
    Policy setting around personal use of social media in and outside the workplace
    Training and up-skilling the workforce to take full advantage of social and digital
     media
    Tools and channels to add to your recruitment, talent pooling and employer branding
     tool kits
    Effective screening techniques for digital candidates – cutting through the hype


© 2013. Econsultancy.                                                         Econsultancy.com | 6
Thinking about digital transformation




       It’s a bit of a beast.




© 2013. Econsultancy.                          Econsultancy.com | 7
Levels of digital knowledge across organisations

 Level of organisational
 knowledge of digital:

 -        In spite of many businesses prioritising an
          increased level of organisational
          knowledge of digital as a key strategic
          intent, the level of digital know-how
          outside of digital teams is low.

 -        The priority allocated to digital training for
          non-digital staff also remains low, leading
          to a potential disconnect between intent
          and action.

 …A potential disconnect between intent and action?                                      How would you describe the level of digital knowledge within your organisation
     Econsultancy / Marketing Magazine: State of Digital Marketing in Australia report
                                                                                                                   (or that of your client)?

© 2013. Econsultancy.                                                                                                                           Econsultancy.com | 8
The digital split in HR

                                            Digital


                        Internal                      External


                             Staff engagement                 Staff attraction
                            Retention strategies          Candidate relationships
                            Training / mentoring            Candidate screening
                                 Assessment
                                 Community
                                                              Talent pipeline
                           Internal relationships      Assessment (pre-appointment)
                            Information sharing              Brand reputation
                                Collaboration         Engagement (post-appointment)

© 2013. Econsultancy.                                                                 Econsultancy.com | 9
Internal: Managing digital processes




© 2013. Econsultancy.                                      Econsultancy.com | 10
© 2013. Econsultancy.   Econsultancy.com | 11
Issues of digital talent

       Generally…

       One in four CEOs said that talent constraints are:


       - Forcing them to cancel / delay key strategic initiatives
       - Preventing them from pursuing market opportunities
       - Preventing the expected growth forecasts in overseas markets
       - Preventing the expected growth forecasts the country where they are based

                                                                    15th Annual Global CEO Survey, PwC, 2012


| 12
© 2013. Econsultancy.                                                                      Econsultancy.com | 12
HR = PR… The reputational economy




© 2013. Econsultancy.                      Econsultancy.com | 13
Having internal policies… but who has responsibility?




   http://econsultancy.com/au/blog/5049-16-social-media-guidelines-used-by-real-companies
© 2013. Econsultancy.                                                                       Econsultancy.com | 14
External: Digital as part of the recruitment process




© 2013. Econsultancy.                                                 Econsultancy.com | 15
Social media

  Which of the following talent management processes does your company
  supplement or is planning to supplement with internal social networking technology?




 State of Social Technology and Talent Management, Silkroad, 2013
© 2013. Econsultancy.                                                          Econsultancy.com | 16
Australia: Branding and sourcing




    Usage of social media in recruitment and HR (Asia Pacific), Chapman Consulting Group, October 2012

© 2013. Econsultancy.                                                                                    Econsultancy.com | 17
Sample presentation only.

                        Please download the full version from:
                        http://econsultancy.com/au/reports/hr-in-a-digital-world-australia




© 2013. Econsultancy.                                                                  Econsultancy.com | 18
Thanks
                        Jake Hird
                        Econsultancy

                        @Jake_Hird
                        jake.hird@econsultancy.com




| 19
© 2013. Econsultancy.                  Econsultancy.com | 19

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HR in a Digital World (Australia)

  • 1. HR in a Digital World Jake Hird Director of Research & Education @Jake_Hird jake.hird@econsultancy.com © 2013. Econsultancy. Econsultancy.com | 1
  • 2. Sample presentation only. Please download the full version from: http://econsultancy.com/au/reports/hr-in-a-digital-world-australia © 2013. Econsultancy. Econsultancy.com | 2
  • 3. About Econsultancy - 180,000+ Global members - 1.6 million report downloads - 500,000+ site visits per month - 5,000+ people trained each year - Offices in Sydney, London, New York, Dubai, Singapore © 2013. Econsultancy. Econsultancy.com | 3
  • 4. The winds of change… © 2013. Econsultancy. Econsultancy.com | 4
  • 5. The role of HR is changing within companies. HR professionals are now expected not only to use digital expertise to recruit, but also to use digital abilities in managing personnel and consciously up-skill current employees as businesses undergo rapid transformation in structure and processes. © 2013. Econsultancy. Econsultancy.com | 5
  • 6. Topics of consideration  The use of social and digital media within internal communications and staff management  The impact of emerging technologies on company culture, personal brand, corporate brand and EVP  Policy setting around personal use of social media in and outside the workplace  Training and up-skilling the workforce to take full advantage of social and digital media  Tools and channels to add to your recruitment, talent pooling and employer branding tool kits  Effective screening techniques for digital candidates – cutting through the hype © 2013. Econsultancy. Econsultancy.com | 6
  • 7. Thinking about digital transformation It’s a bit of a beast. © 2013. Econsultancy. Econsultancy.com | 7
  • 8. Levels of digital knowledge across organisations Level of organisational knowledge of digital: - In spite of many businesses prioritising an increased level of organisational knowledge of digital as a key strategic intent, the level of digital know-how outside of digital teams is low. - The priority allocated to digital training for non-digital staff also remains low, leading to a potential disconnect between intent and action. …A potential disconnect between intent and action? How would you describe the level of digital knowledge within your organisation Econsultancy / Marketing Magazine: State of Digital Marketing in Australia report (or that of your client)? © 2013. Econsultancy. Econsultancy.com | 8
  • 9. The digital split in HR Digital Internal External Staff engagement Staff attraction Retention strategies Candidate relationships Training / mentoring Candidate screening Assessment Community Talent pipeline Internal relationships Assessment (pre-appointment) Information sharing Brand reputation Collaboration Engagement (post-appointment) © 2013. Econsultancy. Econsultancy.com | 9
  • 10. Internal: Managing digital processes © 2013. Econsultancy. Econsultancy.com | 10
  • 11. © 2013. Econsultancy. Econsultancy.com | 11
  • 12. Issues of digital talent Generally… One in four CEOs said that talent constraints are: - Forcing them to cancel / delay key strategic initiatives - Preventing them from pursuing market opportunities - Preventing the expected growth forecasts in overseas markets - Preventing the expected growth forecasts the country where they are based 15th Annual Global CEO Survey, PwC, 2012 | 12 © 2013. Econsultancy. Econsultancy.com | 12
  • 13. HR = PR… The reputational economy © 2013. Econsultancy. Econsultancy.com | 13
  • 14. Having internal policies… but who has responsibility? http://econsultancy.com/au/blog/5049-16-social-media-guidelines-used-by-real-companies © 2013. Econsultancy. Econsultancy.com | 14
  • 15. External: Digital as part of the recruitment process © 2013. Econsultancy. Econsultancy.com | 15
  • 16. Social media Which of the following talent management processes does your company supplement or is planning to supplement with internal social networking technology? State of Social Technology and Talent Management, Silkroad, 2013 © 2013. Econsultancy. Econsultancy.com | 16
  • 17. Australia: Branding and sourcing Usage of social media in recruitment and HR (Asia Pacific), Chapman Consulting Group, October 2012 © 2013. Econsultancy. Econsultancy.com | 17
  • 18. Sample presentation only. Please download the full version from: http://econsultancy.com/au/reports/hr-in-a-digital-world-australia © 2013. Econsultancy. Econsultancy.com | 18
  • 19. Thanks Jake Hird Econsultancy @Jake_Hird jake.hird@econsultancy.com | 19 © 2013. Econsultancy. Econsultancy.com | 19