Edalene Tay

Singapore Singapore

AVP Experience Design at OCBC Bank

Edalene believes the following to be true: ⦿ No matter how beautifully designed the product is, as long as it doesn't help to improve people's lives, it's just another beautiful white elephant. ⦿ Documentation need to be well designed, not just the output of a brain dump. ⦿ Getting her hands dirty is the best way to get something done. ⦿ Keeping things simple is the way to go. ⦿ Music can unify people. ⦿ A compelling story has the ability to connect with people and change lives (and companies). She specializes in user-centered design with experiences in information architecture, interaction design, wireframing, rapid prototyping and facilitating usability testing session coupled wi...