Squeezing every last bit of Potential out of Facebook
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This is my first presentation on fully utilising the potential of Facebook for your business whatever shape and size. The presentation provides a number of helpful and practical hints and tips for making the most out of your timelime, leveraging your community and enhancing your social media footprint.
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Squeezing every last bit of Potential out of Facebook
- 1. Squeezing every last drop of potential out of…
- 2. The Potential Rewards • Forge lasting relationships in a community of similar minded individuals. – Industry Authorities – Potential customers • Unique content ideas and sharing of ideas • A soap box for displaying our content to a specific captive audience. • The increasing importance of social signals.
- 3. So where do we Stand?
- 4. Ecobuild
- 5. The Eco Experts: Content is King! • Ecobuild was a winner in so many ways… – Unique quality content. – Multiple areas where this content can be exploited. – A great means of hitting the streets and building and nurturing valuable relationships for link building and content op’s in the future and now. – Hopefully will underline the amazing power of video as a stellar use of resources.
- 6. And the Results… 398 93
- 7. Visual Storytelling • “Visual storytelling is integral as a means of spreading a marketing message.” • It’s now become an unavoidable but exciting part of the social networking landscape…
- 8. The Basics… • An eye-catching cover … • Your way of shouting to the crowded hallway of content you’re competing against. • 851 x 315 pixels • Get creative, focus on your brand identity and think about your target audience. • However beware the wrath of Zuckerberg! • Price or purchase info • References to FB features and actions • Contact info • Call to action
- 9. Stars, Pin and Hide
- 10. Star, Pin and Hide • Star’s give your lovely posts a little boost. • If you’ve something the world needs to hear then the pin’s your new best friend. • Or if you want something slightly less desirable on your site to magically disappear…
- 11. Notes
- 12. Milestones • Milestones of your brands history in 843 x 403 pixels • Industry milestones to highlight your position as an expert and providing a valuable resource.
- 13. Apps • Another means of providing exclusive content and engaging your audience. • Promote different areas of your site with “Add to Favourites”. • Sneakily dodge Facebook’s rules.
- 14. Creating Apps • Facebook developer tutorials.
- 15. 3rd Party Apps • Tonnes of 3rd party FB page creation tools on the market. • Comes at a price however free ones are available but with restricted features.
- 16. Community • Build a community around common goals/causes/scandals. • Monster Military • Make use of events to provide a diary for your industry and once again provide the infrastructure for a community to grow.
- 17. Getting Stuck in • Post at least twice a day. • No Facebook page is an island, it’s a two way street. • The devil’s in the detail. • Brand identity is everything. • Responsiveness is key to success. • Just because “Content is King” doesn’t mean it has be yours. • Developing your brand personality.
- 18. Content Ideas • Let your audience see behind the curtain. • Worst and best work experiences or asking people to record their journey.
- 19. That’s pretty much it! Just get out there, start talking and most importantly get experimenting! Thank you! • http://developers.facebook.com/docs/appsonfacebook/pagetabs/ • http://blog.hubspot.com/Portals/249/docs/ebooks/guide_to_facebook_business_page_timelines.pdf • http://www.socialmediaexaminer.com/top-10-small-business-facebook-pages-2011-winners/ • http://www.pagemodo.com/ • http://fanpageengine.com/