Presentation at the Oklahoma Hospital Association
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Presentation on November 12, 2009 at the Oklahoma Hospital Association annual meeting
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Presentation at the Oklahoma Hospital Association
- 1. Hospitals and Social Media Ed Bennett, Director of Web Strategy University of Maryland Medical System Oklahoma Hospital Association – November 12, 2009
- 2. Agenda What is Social Media? How can hospitals use these tools? Current numbers Our experience at UMMC Examples from other organizations 1 2 3 4 5 The ROI issue Getting started 6 7
- 5. It’s a bunch of Web Sites with very silly names
- 8. Current Hospital Social Media Accounts
- 9. Rapid Growth – YouTube and Twitter Number of Hospital Accounts by Month
- 13. UMMC YouTube Channel The "Secret Sauce" for getting viewers: Detailed Descriptions
- 20. Examples from Other Organizations
- 28. Crisis Communications – Scott and White http://twitter.com/SWHealthcare
- 31. Oklahoma Hospitals – Norman Regional
- 37. Thank You Edward Bennett Director, Web Strategy University of Maryland Medical System 410-328-0771 ed@ebennett.org / ebennett@umm.edu twitter.com/edbennett ebennett.org / umm.edu
Notas del editor
- It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
- This answer is based on the idea of SM as a basic tool – which can be used in many ways.
- Here's are a few of the ways Hospitals are using Social Media right now. (focus on the Patient Ed / Customer Service / Brand monitoring points)
- Time: 2 min. Agenda Item: What does the future hold and how can you be prepared? Discussion Points: Ed copy: ”…The end of traditional push websites” What to expect: These services will continue to grow and grab attention (time spent on site). Expectation that your organization will be available where they “live”. Expectation that feedback, commenting, mash-ups, and sharing of your content will be integrated into their community. The end of traditional “Push-only” Web sites. Speaker Lead: Ed with Jeff question
- Time: 2 min. Agenda Item: What does the future hold and how can you be prepared? Ed: “ Here’s the most common question I see about Social Networking, along with my somewhat flippant answer (courtesy of David Meerman Scott). The point is that these things are simply expected as part of doing business. They are part of good customer service, being a part of the your local community – providing the basic services expected by a hospital. And while a social media presence isn’t expected now, it will be in the near future”
- Time: 2 min. Agenda Item: What does the future hold and how can you be prepared? Ed: “ Here’s the most common question I see about Social Networking, along with my somewhat flippant answer (courtesy of David Meerman Scott). The point is that these things are simply expected as part of doing business. They are part of good customer service, being a part of the your local community – providing the basic services expected by a hospital. And while a social media presence isn’t expected now, it will be in the near future”
- Time: 2 min. Agenda Item: What does the future hold and how can you be prepared? Discussion Points: Ed copy: ”…The end of traditional push websites” Ed: “ …so instead of ROI, think about Return on Connections. – What is the value of: Positive Word of Mouth Service Recovery Message Influence (not control) Brand Monitoring Instant Feedback