Classic quotes from Bill Bernbach apply just as much to social media today as they did to advertising in general when he said them.

1. Bernbachian quotes
Word-of-mouth is the best
medium of all

2. Bernbachian quotes
Properly practiced creativity can
make one ad do the work of 10

3. Bernbachian quotes
In communications, familiarity
breeds apathy

4. Bernbachian quotes
Properly practised creativity MUST result in
greater sales, more economically achieved

5. Bernbachian quotes
A great campaign will make a bad product fail
faster. It will make more people to know it’s bad