10. MECHANICS | Social Media campaign SEEDING: placing of content on highly trafficked websites, message boards, forums etc CONVERSION: the ratio of visitors who convert casual content view into desired action (website visit, purchase etc..)
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12. PROCESS | Social Media campaign CONSISTENCY IS KEY so it’s important to plan in advance
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Editor's Notes
The more chatter the better – Seeding analogy: Act of putting up posters/flyers in as many venues as possible