I Rock Therefore I Am. 20 Legendary Quotes from Prince
AeroShot Q1 LA OOH Overview 1.28.13
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AEROSHOT ENERGY
LA Q1 OUT OF HOME
1.28.13
2. LA Q1 2013 OUT OF HOME
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OBJECTIVES
• Build momentum, awareness and
comprehension that the revolutionary new way to
get your energy has arrived."
• Support regional demand generation"
• Drive traffic and support sales in key LA retailers"
• Circle K (convenience)"
• CVS (drug)"
2"
3. LA Q1 2013 OUT OF HOME
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PROGRAM OVERVIEW
• 8 week cycle posting 1.28.13"
• Four (4) 14 x 48 Bulletins"
• Fifty Nine (59) Junior Posters"
• Twenty-two (22) City Lights (backlit dioramas)"
• Geo-target within 5mile radius of store locations"
• Focus concentration in LA proper with emphasis on high
college concentration"
• Equal rotation of four (4) executions in cycle 1."
• Rotate lifestyle imagery in City Lights in cycle 2."
• Call to action aeroshots.com/find links to dealer locator
panel "
3"
4. LOS ANGELES MARKET OVERVIEW
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FOUR (4) 14 X 48 BULLETINS