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Top 5 Takeaways from our Optimizing
Enrollment Management Operations Webinar
Takeaway #1: Everyone defines what’s included in
“enrollment management” differently 
100%
88%
82%
59%
47%
41%
35%
29%
24%
...
177,609	
  Purchased	
  Names	
  
• 7%	
  return	
  from	
  purchased	
  
names	
  
• 80%	
  of	
  all	
  inquiries	
  are...
Takeaway #3: Make sure you’re investing budget in
the right areas. Here’s what we see, on average:
$0
$46,309
$81,000
$149...
Takeaway #4: Know your cost to recruit an inquiry, applicant,
and enrolled student. Here’s what we see, on average:
$142
$...
Takeaway #5: Know how your operations budget breaks
down. Here’s what we see, on average:
$249,768
$200,000
6
5
5
10
15
20...
Want more? 

Download the recording of the full
webinar at http://bit.ly/top5oeo
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Top 5 Takeaways from our Optimizing Enrollment Management Operations webinar

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This slide deck offers a brief overview of our top 5 key takeaways from our January 2013 webinar "Optimizing Your Enrollment Management Operations". To get the full recording of the webinar, visit http://bit.ly/top5oeo

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Top 5 Takeaways from our Optimizing Enrollment Management Operations webinar

  1. 1. Top 5 Takeaways from our Optimizing Enrollment Management Operations Webinar
  2. 2. Takeaway #1: Everyone defines what’s included in “enrollment management” differently 100% 88% 82% 59% 47% 41% 35% 29% 24% 18% 12% 6% Admissions EM Communications Enrollment research/ analytics Financial Aid/ Scholarships EM Marketing Admissions Processing Registrar Transfer student services International visa processing Orientation/ pre-enrollment Retention Veterans Services Student Employment Other International student services Online student services Bursar/ Student Accounting FY/FT student programs Public/ Media Relations Academic Advising Institutional Research University Marketing Student Affairs Career Preparation/ Services University Communications Departments Within Central Enrollment Management Unit
  3. 3. 177,609  Purchased  Names   • 7%  return  from  purchased   names   • 80%  of  all  inquiries  are  natural   43,502  Inquiries   • 34%  return  from  inquiries   • 35%  stealth  applicants   14,145   Applicants   • 68%  acceptance  rate   11,437   AdmiDed   • 29%  yield   • 6%  summer  melt   3,483   Enrolled   1 %     r e t u r n   Takeaway #2: Know the ROI of your enrollment funnel. Here’s what we see, on average:
  4. 4. Takeaway #3: Make sure you’re investing budget in the right areas. Here’s what we see, on average: $0 $46,309 $81,000 $149,682 $200,000 $245,000 $282,803 $1,854,255 Other Expenses International Recruitment Vendor/ Consultant Spend On-Campus Recruitment Admissions Processing/ Operations Off-Campus Recruitment Marketing/ Communications Overall Budget Composition of EM Budget (Median)
  5. 5. Takeaway #4: Know your cost to recruit an inquiry, applicant, and enrolled student. Here’s what we see, on average: $142 $374 $2,464 $102 $343 $1,476 $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 Cost per Inquiry Cost per Applicant Cost per Enrollee Cost to Recruit a Student Mean Median
  6. 6. Takeaway #5: Know how your operations budget breaks down. Here’s what we see, on average: $249,768 $200,000 6 5 5 10 15 20 25 $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 Paperless Mixed OperationsStaff OperationsBudget Operating Budget and Staff by Business Process Admissions Processing/ Operations Budget Operations Staff
  7. 7. Want more? Download the recording of the full webinar at http://bit.ly/top5oeo

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