Ale ks a n dr a s Čiča s ov a s , Edv in a s Vyš n ia u s ka s , Gr e ta Ūz a itė , Ju s tė Va iš n or a itė , Milda O le n ce v ičiū tė , Vyta u ta s S r iu b a s

ABOUT

COMMUNICATION STRATEGY (1)
Targets
Objectives
•
The primary target of the Coca-Cola
Company is all consumers of all
nations that have a thirst for a highquality beverage from a reputable
brand.
•
Creating awareness of the company
and its products.
•
Informing and educating consumers
and buyers.
•
The Coca-Cola Company is well known
for advertising to persons of all ages,
genders, incomes, ethnicity and
lifestyles.
•
Encouraging a liking for the company’s
products over those of the competitors
of the company.
•
The Coca-Cola Company has reached
this market through many product
lines, and has customized their
website to provide healthy resources
and marketing of products that are
considered smart choices.
•
Encouraging product trial among
potential new customers.
•
Increasing short-term sales by the
means of stimulating action.

COMMUNICATION STRATEGY (2)
Tools
• Bla bla
Budget
• Bla bla
Time
• bla

Distribution decisions
Function
• Bla bla
Channel mode
• bla bla

Distribution decisions
Criteria for selecting and evaluating intermediaries
Bla bla
Bla bla
Bla bla

Summary

Gal kur panaudosim :D