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Poster	
  Design	
  Plan	
  1	
  
This	
  is	
  a	
  very	
  stylized	
  poster	
  designed	
  to	
  capture	
  people’s	
  
attention	
  with	
  the	
  fonts	
  and	
  colours	
  used.	
  The	
  ‘Lighthouse’	
  
font	
  has	
  been	
  used	
  because	
  we	
  associated	
  it	
  with	
  the	
  
Cambridge	
  way	
  of	
  life	
  and	
  think	
  that	
  it	
  would	
  appeal	
  to	
  
young	
  students	
  as	
  well	
  as	
  adults.	
  We	
  have	
  kept	
  the	
  wording	
  
very	
  minimal	
  and	
  straight	
  to	
  the	
  point.	
  The	
  actual	
  version	
  
would	
  include	
  contact	
  details	
  such	
  as	
  a	
  phone	
  number	
  and	
  
website	
  address.	
  We	
  have	
  used	
  a	
  wheel	
  to	
  make	
  it	
  obvious	
  
that	
  is	
  to	
  do	
  with	
  cycling	
  and	
  also	
  City	
  Cycle	
  Hires	
  hut	
  to	
  
make	
  their	
  location	
  familiar	
  with	
  the	
  people	
  seeing	
  it	
  
because	
  we	
  think	
  this	
  is	
  a	
  unique	
  selling	
  point.	
  The	
  colour	
  
scheme	
  is	
  yellow	
  and	
  black	
  because	
  these	
  are	
  the	
  colours	
  
that	
  are	
  currently	
  associated	
  with	
  the	
  business	
  aswell	
  as	
  
them	
  being	
  very	
  bold,	
  eye	
  catching	
  colours.	
  This	
  poster	
  is	
  
aimed	
  at	
  a	
  mid	
  range	
  kind	
  of	
  budget.	
  
The	
  poster	
  would	
  be	
  exported	
  for	
  print	
  form	
  so	
  that	
  it	
  
could	
  be	
  printed	
  up	
  to	
  A3.	
  The	
  cost	
  for	
  50	
  posters	
  to	
  be	
  
printed	
  at	
  Print	
  Carrier	
  would	
  be	
  around	
  £35	
  and	
  these	
  
would	
  be	
  delivered	
  to	
  the	
  client	
  directly	
  from	
  the	
  printers.	
  
For	
  this	
  to	
  be	
  produced	
  it	
  would	
  take	
  about	
  20	
  hours	
  of	
  the	
  
artists	
  time	
  so	
  we	
  would	
  aim	
  to	
  have	
  it	
  done	
  by	
  the	
  10th	
  
February.	
  
We	
  would	
  create	
  all	
  of	
  the	
  assets	
  for	
  the	
  design	
  from	
  
scratch	
  so	
  there	
  would	
  be	
  no	
  issues	
  with	
  copyright	
  there.	
  
But	
  we	
  would	
  have	
  to	
  purchase	
  the	
  font	
  if	
  we	
  were	
  to	
  use	
  it,	
  
which	
  would	
  cost	
  around	
  £38.	
  If	
  the	
  client	
  didn’t	
  want	
  to	
  
spend	
  this	
  on	
  this	
  font	
  but	
  likes	
  the	
  styling	
  we	
  would	
  work	
  
with	
  them	
  to	
  Pind	
  something	
  similar	
  for	
  less	
  money.	
  	
  
Poster	
  Design	
  Plan	
  2	
  
Vintage	
  cycling	
  posters	
  that	
  were	
  used	
  to	
  advertise	
  races	
  
and	
  brands	
  off	
  bike	
  inspired	
  this	
  design.	
  It	
  is	
  a	
  very	
  
distinctive	
  style	
  that	
  is	
  widely	
  associated	
  with	
  cycling	
  so	
  we	
  
thought	
  it	
  would	
  be	
  a	
  great	
  way	
  to	
  advertise	
  bikes	
  for	
  hire.	
  
This	
  kind	
  of	
  style	
  has	
  started	
  to	
  come	
  back	
  into	
  fashion	
  
with	
  younger	
  people	
  so	
  we	
  thought	
  this	
  would	
  be	
  the	
  
perfect	
  way	
  to	
  connect	
  with	
  this	
  audience.	
  We	
  were	
  really	
  
keen	
  on	
  the	
  idea	
  of	
  using	
  the	
  hut	
  and	
  the	
  path	
  leading	
  out,	
  
it	
  gives	
  the	
  company	
  a	
  welcoming	
  feeling	
  and	
  like	
  it’s	
  the	
  
place	
  to	
  go.	
  We	
  have	
  used	
  the	
  Cambridge	
  skyline	
  again	
  to	
  
reinforce	
  this	
  feeling	
  of	
  cycling	
  being	
  a	
  way	
  off	
  life	
  in	
  
Cambridge.	
  The	
  colour	
  pallet	
  in	
  this	
  design	
  is	
  very	
  warm	
  
and	
  bold.	
  It	
  Pits	
  with	
  the	
  vintage	
  look	
  when	
  the	
  colours	
  are	
  
slightly	
  off.	
  We	
  haven’t	
  included	
  any	
  text	
  in	
  this	
  design	
  but	
  
it	
  would	
  have	
  the	
  company’s	
  name	
  over	
  the	
  top	
  and	
  also	
  
some	
  more	
  information	
  such	
  as	
  contact	
  details	
  and	
  price.	
  
This	
  is	
  the	
  style	
  of	
  font	
  that	
  we	
  would	
  be	
  using	
  for	
  the	
  text.	
  
It	
  is	
  an	
  art	
  deco	
  based	
  style	
  and	
  we	
  have	
  adjusted	
  it	
  on	
  
Photoshop	
  by	
  adding	
  a	
  think	
  stroke.	
  This	
  poster	
  is	
  aimed	
  at	
  
a	
  larger	
  budget	
  and	
  what	
  we	
  think	
  would	
  be	
  the	
  most	
  
effective.	
  
The	
  poster	
  would	
  be	
  exported	
  for	
  print	
  form	
  so	
  that	
  it	
  
could	
  be	
  printed	
  up	
  to	
  A3.	
  The	
  cost	
  for	
  50	
  posters	
  to	
  be	
  
printed	
  at	
  Print	
  Carrier	
  would	
  be	
  around	
  £35	
  and	
  these	
  
would	
  be	
  delivered	
  to	
  the	
  client	
  directly	
  from	
  the	
  printers.	
  
For	
  this	
  to	
  be	
  produced	
  it	
  would	
  take	
  about	
  30	
  hours	
  of	
  the	
  
artists	
  time	
  so	
  we	
  would	
  aim	
  to	
  have	
  it	
  done	
  by	
  the	
  15th	
  
February.	
  
We	
  would	
  create	
  all	
  of	
  the	
  assets	
  for	
  the	
  design	
  from	
  
scratch	
  so	
  there	
  would	
  be	
  no	
  issues	
  with	
  copyright	
  there.	
  
The	
  font	
  is	
  called	
  Grenadier	
  NF	
  and	
  is	
  free	
  for	
  commercial	
  
use	
  so	
  there	
  wouldn’t	
  be	
  any	
  extra	
  costs	
  there.	
  
Poster	
  Design	
  Plan	
  3	
  
Air	
  Fix	
  models	
  and	
  the	
  simplicity	
  of	
  making	
  them	
  with	
  the	
  
little	
  parts	
  inspired	
  the	
  design	
  of	
  this	
  poster.	
  This	
  design	
  is	
  
about	
  breaking	
  down	
  the	
  process	
  of	
  hiring	
  a	
  bike	
  and	
  
showing	
  that	
  it’s	
  a	
  simple	
  process,	
  which	
  is	
  often	
  
something,	
  that	
  people	
  get	
  put	
  off	
  by.	
  We	
  have	
  kept	
  the	
  
colour	
  scheme	
  very	
  simple	
  by	
  just	
  using	
  3	
  colours.	
  The	
  
main	
  2	
  being	
  yellow	
  and	
  black,	
  which	
  are	
  the	
  colours	
  
associated	
  with	
  company.	
  The	
  main	
  part	
  of	
  the	
  poster	
  is	
  
taken	
  up	
  by	
  the	
  company’s	
  name,	
  City	
  Cycle	
  Hire	
  that	
  
works	
  well	
  because	
  when	
  people	
  see	
  it,	
  it	
  will	
  get	
  the	
  name	
  
into	
  their	
  heads.	
  The	
  font	
  is	
  the	
  same	
  as	
  the	
  one	
  the	
  
company	
  use	
  currently..	
  We	
  have	
  used	
  the	
  locks,	
  lights,	
  
basket	
  and	
  free	
  service	
  as	
  the	
  selling	
  point	
  for	
  this	
  poster.	
  
We	
  have	
  broke	
  it	
  down	
  and	
  laid	
  it	
  out	
  simply.	
  This	
  poster	
  is	
  
our	
  plan	
  for	
  a	
  lower	
  budget.	
  
The	
  poster	
  would	
  be	
  exported	
  for	
  print	
  form	
  so	
  that	
  it	
  
could	
  be	
  printed	
  up	
  to	
  A3.	
  The	
  cost	
  for	
  50	
  posters	
  to	
  be	
  
printed	
  at	
  Print	
  Carrier	
  would	
  be	
  around	
  £35	
  and	
  these	
  
would	
  be	
  delivered	
  to	
  the	
  client	
  directly	
  from	
  the	
  printers.	
  
For	
  this	
  to	
  be	
  produced	
  it	
  would	
  take	
  about	
  15	
  hours	
  of	
  the	
  
artists	
  time	
  so	
  we	
  would	
  aim	
  to	
  have	
  it	
  done	
  by	
  the	
  9th	
  
February.	
  
We	
  would	
  create	
  all	
  of	
  the	
  assets	
  for	
  the	
  design	
  from	
  
scratch	
  so	
  there	
  would	
  be	
  no	
  issues	
  with	
  copyright	
  there.	
  
The	
  font	
  is	
  from	
  the	
  font	
  book	
  in	
  illustrator	
  so	
  we	
  are	
  free	
  
to	
  do	
  as	
  we	
  want	
  with	
  it	
  and	
  there	
  would	
  be	
  no	
  issues	
  with	
  
that.	
  	
  
Their	
  is	
  currently	
  nobody	
  else	
  promoting	
  cycle	
  hire	
  in	
  these	
  
ways	
  in	
  	
  Cambridge	
  and	
  if	
  City	
  Cycle	
  Hire	
  goes	
  ahead	
  with	
  
this	
  approach	
  it	
  will	
  give	
  them	
  a	
  unique	
  position	
  in	
  the	
  
market	
  that	
  will	
  appeal	
  to	
  younger	
  students	
  and	
  people	
  
studying	
  in	
  Cambridge.
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Proposaladvertisingp 150511144505-lva1-app6892

  • 1. Poster  Design  Plan  1   This  is  a  very  stylized  poster  designed  to  capture  people’s   attention  with  the  fonts  and  colours  used.  The  ‘Lighthouse’   font  has  been  used  because  we  associated  it  with  the   Cambridge  way  of  life  and  think  that  it  would  appeal  to   young  students  as  well  as  adults.  We  have  kept  the  wording   very  minimal  and  straight  to  the  point.  The  actual  version   would  include  contact  details  such  as  a  phone  number  and   website  address.  We  have  used  a  wheel  to  make  it  obvious   that  is  to  do  with  cycling  and  also  City  Cycle  Hires  hut  to   make  their  location  familiar  with  the  people  seeing  it   because  we  think  this  is  a  unique  selling  point.  The  colour   scheme  is  yellow  and  black  because  these  are  the  colours   that  are  currently  associated  with  the  business  aswell  as   them  being  very  bold,  eye  catching  colours.  This  poster  is   aimed  at  a  mid  range  kind  of  budget.   The  poster  would  be  exported  for  print  form  so  that  it   could  be  printed  up  to  A3.  The  cost  for  50  posters  to  be   printed  at  Print  Carrier  would  be  around  £35  and  these   would  be  delivered  to  the  client  directly  from  the  printers.   For  this  to  be  produced  it  would  take  about  20  hours  of  the   artists  time  so  we  would  aim  to  have  it  done  by  the  10th   February.   We  would  create  all  of  the  assets  for  the  design  from   scratch  so  there  would  be  no  issues  with  copyright  there.   But  we  would  have  to  purchase  the  font  if  we  were  to  use  it,   which  would  cost  around  £38.  If  the  client  didn’t  want  to   spend  this  on  this  font  but  likes  the  styling  we  would  work   with  them  to  Pind  something  similar  for  less  money.    
  • 2. Poster  Design  Plan  2   Vintage  cycling  posters  that  were  used  to  advertise  races   and  brands  off  bike  inspired  this  design.  It  is  a  very   distinctive  style  that  is  widely  associated  with  cycling  so  we   thought  it  would  be  a  great  way  to  advertise  bikes  for  hire.   This  kind  of  style  has  started  to  come  back  into  fashion   with  younger  people  so  we  thought  this  would  be  the   perfect  way  to  connect  with  this  audience.  We  were  really   keen  on  the  idea  of  using  the  hut  and  the  path  leading  out,   it  gives  the  company  a  welcoming  feeling  and  like  it’s  the   place  to  go.  We  have  used  the  Cambridge  skyline  again  to   reinforce  this  feeling  of  cycling  being  a  way  off  life  in   Cambridge.  The  colour  pallet  in  this  design  is  very  warm   and  bold.  It  Pits  with  the  vintage  look  when  the  colours  are   slightly  off.  We  haven’t  included  any  text  in  this  design  but   it  would  have  the  company’s  name  over  the  top  and  also   some  more  information  such  as  contact  details  and  price.   This  is  the  style  of  font  that  we  would  be  using  for  the  text.   It  is  an  art  deco  based  style  and  we  have  adjusted  it  on   Photoshop  by  adding  a  think  stroke.  This  poster  is  aimed  at   a  larger  budget  and  what  we  think  would  be  the  most   effective.   The  poster  would  be  exported  for  print  form  so  that  it   could  be  printed  up  to  A3.  The  cost  for  50  posters  to  be   printed  at  Print  Carrier  would  be  around  £35  and  these   would  be  delivered  to  the  client  directly  from  the  printers.   For  this  to  be  produced  it  would  take  about  30  hours  of  the   artists  time  so  we  would  aim  to  have  it  done  by  the  15th   February.  
  • 3. We  would  create  all  of  the  assets  for  the  design  from   scratch  so  there  would  be  no  issues  with  copyright  there.   The  font  is  called  Grenadier  NF  and  is  free  for  commercial   use  so  there  wouldn’t  be  any  extra  costs  there.  
  • 4. Poster  Design  Plan  3   Air  Fix  models  and  the  simplicity  of  making  them  with  the   little  parts  inspired  the  design  of  this  poster.  This  design  is   about  breaking  down  the  process  of  hiring  a  bike  and   showing  that  it’s  a  simple  process,  which  is  often   something,  that  people  get  put  off  by.  We  have  kept  the   colour  scheme  very  simple  by  just  using  3  colours.  The   main  2  being  yellow  and  black,  which  are  the  colours   associated  with  company.  The  main  part  of  the  poster  is   taken  up  by  the  company’s  name,  City  Cycle  Hire  that   works  well  because  when  people  see  it,  it  will  get  the  name   into  their  heads.  The  font  is  the  same  as  the  one  the   company  use  currently..  We  have  used  the  locks,  lights,   basket  and  free  service  as  the  selling  point  for  this  poster.   We  have  broke  it  down  and  laid  it  out  simply.  This  poster  is   our  plan  for  a  lower  budget.   The  poster  would  be  exported  for  print  form  so  that  it   could  be  printed  up  to  A3.  The  cost  for  50  posters  to  be   printed  at  Print  Carrier  would  be  around  £35  and  these   would  be  delivered  to  the  client  directly  from  the  printers.   For  this  to  be  produced  it  would  take  about  15  hours  of  the   artists  time  so  we  would  aim  to  have  it  done  by  the  9th   February.   We  would  create  all  of  the  assets  for  the  design  from   scratch  so  there  would  be  no  issues  with  copyright  there.   The  font  is  from  the  font  book  in  illustrator  so  we  are  free   to  do  as  we  want  with  it  and  there  would  be  no  issues  with   that.     Their  is  currently  nobody  else  promoting  cycle  hire  in  these   ways  in    Cambridge  and  if  City  Cycle  Hire  goes  ahead  with  
  • 5. this  approach  it  will  give  them  a  unique  position  in  the   market  that  will  appeal  to  younger  students  and  people   studying  in  Cambridge.