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JOB DESCRIPTIONPosition: Marketing ManagerReports to: Marketing DirectorWorks closely with: List Research, Production, Sponsorship & Sales, Customer Service teamsIQPC provides business executives around the world with tailored practical conferences, large scaleevents, topical seminars and in-house training programs, keeping them up-to-date with industrytrends, technological developments and the regulatory landscape. IQPC leverages a global researchbase of best practices to produce an unrivalled portfolio of conferences; our large scale conferencesare market leading “must attend” events for their respective industries.The company has a unique culture of empowerment and a strong belief in the personal developmentof employees at all levels of the business. See our web site for further details – www.iqpc.com.Key responsibilities and accountabilitiesAs Marketing Manager, you will have complete bottom-line responsibility for creating and executinginnovative, international marketing plans deploying online and offline direct marketing tactics.Specifically, the role involves: • Conducting detailed response analysis and formulating targeted marketing strategies • Forging long-term marketing partnerships with associations and publications • Using a full range of online marketing tactics, including social media, online PR & SEO • Moving customers up the advocacy ladder and engaging with them using interactive and content led marketing techniques • Querying databases and generating list build strategies • Formulating communications strategies, including writing of promotional copy • Establishing close working relationships with vendors • Working closely with other internal departments to achieve project objectives • Hitting agreed targets for direct revenue generation and lead generation whilst controlling the event marketing budgetRequired skills and competencies • Educated to degree level 2:1 or equivalent • 2+ years experience preferred, ideally gained within b2b publishing, conferences or exhibitions • Exceptional interpersonal skills and a true team-player • Excellent communicator, verbal and written • Creative problem-solver, effective decision maker • Outstanding organisational, prioritisation and multi-tasking skills • Detail focused and analytically inclined • Ability to work independently under tight deadlines • Self-driven, results-oriented, with a positive outlook • Keen for new experiences, responsibility and accountabilityTrainingTo enable you to achieve your potential, extensive and on-going training is provided, inclusive of aninitial 3-month induction and training plan followed by advanced technical development.To Apply: Please send your CV to Effa Emelia Effa.Emelia@iqpc.co.uk