It’s important for business executives to understand a few design basics to communicate effectively with the designers. This session goes in-depth on which design techniques and principles ought to be part of every executive’s vernacular. It covers the basics of both high level interaction design and lower-level visual design in a way that maximizes energy and time in the approval process. Presented at Web 2.0 Expo, October 2011, by Anthony Franco, President of EffectiveUI, and Michael Salamon, Lead Experience Architect at EffectiveUI.
1. Design Essentials for Executives
“Behind The Magic”
Tweeting our session?
Use the hashtag: #effectiveui
Anthony Franco: President, Founder
Michael Salamon: Lead Experience Architect
15. obligatory Steve Jobs quote
“In most people’s vocabularies, design means veneer. It’s interior
decorating. It’s the fabric of the curtains and the sofa. But to me,
nothing could be further from the meaning of design. Design is the
fundamental soul of a man-made creation that ends up expressing
itself in successive outer layers of the product or service.”
Steve Jobs in an Interview with Fortune Magazine, 2000
16.
17. Graphic Interaction
Design
Design
Design
Research
86. But you don’t have to
take our word for it.
Jakob Nielsen Indi Young
Ten Usability Heuristics: http://www.useit.com/papers/ Mental Modeling
heuristic/heuristic_list.html Re-imagining the Design of Everyday Things (SlideShare)
Heuristic Evaluation: http://www.useit.com/papers/heuristic/
heuristic_evaluation.html Stephen Few
Information Dashboard Design - The Effective Visual
Bill Buxton Communication of Data
Sketching User Experience Design
Rudolf Arnheim:
Donald Norman To the Rescue of Art - Twenty-six Essays
The Design of Everyday Things
Lindsay Moore and Austin Brown
William Lidwell, Kritina Holden, Jill Butler Human Centered Design and the Intersection of Physical and
Universal Principles of Design Digital Worlds:
http://www.slideshare.net/EveFife/humancentered-design-and-
Robin Williams the-intersection-of-the-physical-and-digital-worlds?
The Non-Designer’s Design Book from=ss_embed
Original Paul Rand video:
http://imaginaryforces.com/featured/3/415